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Content Strategy

Vanessa L. Kish named Senior Vice President of Integrated Content Strategy at ABC News
Content Engine Content Strategy

Vanessa L. Kish named Senior Vice President of Integrated Content Strategy at ABC News

Vanessa L. Kish has been appointed Senior Vice President, Integrated Content Strategy, at ABC News, to oversee coverage of the wide range of innovative content that intersects and animates all ABC News storytelling platforms. Mrs….

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  • Oct 24
  • 2 mins read
13 unique benefits of using content marketing
Content Engine Content Strategy

13 unique benefits of using content marketing

Content marketing is often associated with an increasing number of people vying for the top slot for social influencers; however, if you are a company looking to gain exposure and share insights, you should include…

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  • Oct 24
  • 3 mins read
9 key SEO tips to boost your local search ranking
Content Engine Content Strategy

9 key SEO tips to boost your local search ranking

Google recently updated its algorithm to focus on quality over quantity of posts. Naturally, companies of all sizes are feeling the pinch of this change. That being said, SEO professionals have a strategic understanding of…

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  • Oct 24
  • 3 mins read
6 quick tips for B2B success
Content Engine Content Strategy

6 quick tips for B2B success

What do you do when the market for your service is tough and revenue is negligible? Don’t sell yourself out. If the “F” word is running through your head at a given moment, you might…

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  • Oct 24
  • 3 mins read
Video Content. The Economics Behind its Growth
Content Engine Content Strategy

Video Content. The Economics Behind its Growth

There are many free, but there is little clarity in the way content distribution and advertising is treated. In the three categories of Content, Ads, and Virtual Virtualities, there are two types of “scaling” strategies….

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  • Oct 24
  • 3 mins read
Content marketing is more than just social media marketing
Content Engine Content Strategy

Content marketing is more than just social media marketing

Content marketing – a key strategy to drive awareness and customer acquisition – is most commonly seen as a marketing function that resides on a departmental level. However, it has evolved into an equally critical…

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  • Oct 24
  • 3 mins read
8 Ways to Use Google Analytics to Get More Revenue
Content Engine Content Strategy

8 Ways to Use Google Analytics to Get More Revenue

You already know that SEO isn’t the only tool that Google Analytics can provide. A Google Analytics handle can track everything from your website’s overall traffic to what Google searches you’re getting. Analytics provides an…

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  • Oct 24
  • 3 mins read
Are Content Marketing Solutions More Cost-Effective?
Content Engine Content Strategy

Are Content Marketing Solutions More Cost-Effective?

Digital content marketing is alive and well! There were reports this month that said that many brands were becoming more price-conscious and intent on being more price-focused on what they were producing. Apparently, the majority…

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  • Oct 24
  • 3 mins read
The best way to build an audience
Content Engine Content Marketing Content Strategy

The best way to build an audience

Consider this: Your goal for your niche content should be twofold. First, it should be an excerpt from your site that conveys a larger message about your content. It’s called a “summary” in the world…

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  • Jul 30
  • 1 min read
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Latest Post

Content Marketing World 2019: Best Use of Blog, Facebook, Twitter

Content Marketing World 2019: Best Use of Blog, Facebook, Twitter

  • January 23, 2020
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Digital Advertising Agency Kyobri Releases Data Driven Media Report

Digital Advertising Agency Kyobri Releases Data Driven Media Report

  • January 23, 2020
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12 Apps In Content Marketing Tech

12 Apps In Content Marketing Tech

  • January 23, 2020
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How the Global Content Marketing Market will change by 2020

How the Global Content Marketing Market will change by 2020

  • January 23, 2020
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The Impact of Natural Language Processing in eCommerce

The Impact of Natural Language Processing in eCommerce

  • January 22, 2020
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8 Tips to Getting Started with Content Marketing

8 Tips to Getting Started with Content Marketing

  • January 22, 2020
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Content Marketing Tips for Your Startup

Content Marketing Tips for Your Startup

  • January 22, 2020
  • 4 mins read
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