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Content Strategy

Explanation for Your Social Media Marketing Spend
Content Engine Content Strategy

Explanation for Your Social Media Marketing Spend

S.C. Downey Brand Strategist, Senior Marketing Strategist & Founder, Chattalilla Here’s a fun way to get folks to read your marketing, I like to do a little survey, about how much of your budget goes…

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  • Jan 22
  • 3 mins read
How To Craft A Surprisingly Productive Headline
Content Engine Content Strategy

How To Craft A Surprisingly Productive Headline

Scrabble doesn’t make any sense, but when people get it the game is more profitable. Part of Scrabble’s magic is that it’s designed to make players quickly think through real word play, instead of focusing…

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  • Jan 22
  • 3 mins read
Businesses Should Seek Out Content
Content Engine Content Strategy

Businesses Should Seek Out Content

Content marketing, which aims to bring attention to a company or company brand by sharing interesting, interesting, sometimes even newsworthy content to a customer’s newsfeed, and then making a profit off of that attention, appears…

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  • Jan 22
  • 3 mins read
Five Words You Should Use When Selling to Your Clients
Content Engine Content Strategy

Five Words You Should Use When Selling to Your Clients

If copywriting is one of your major skills, then a little vocabulary training might help you hone that edge that now makes you a household name. Here’s some inspiration for you: On average, companies have…

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  • Jan 22
  • 2 mins read
Inside An Content Marketing Success Story
Content Engine Content Strategy

Inside An Content Marketing Success Story

Overcoming the concerns of many content marketing managers when it comes to the subject, because of its myriad elements including strategy, testing, tactics, and desired user experience, is becoming one of the most challenging topics…

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  • Jan 22
  • 3 mins read
Create A Mission To Drive Customer Loyalty
Content Engine Content Strategy

Create A Mission To Drive Customer Loyalty

“Sales-ware” – The term “sales-ware” has a bad reputation because it implies that a company relies solely on the sales of customers to sustain itself. In fact, the vast majority of any company’s success is…

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  • Jan 22
  • 3 mins read
Richardson gives advice on how to attract, engage, and convert visitors to your website
Content Engine Content Strategy

Richardson gives advice on how to attract, engage, and convert visitors to your website

Any incremental traffic to your website drives sales. Crisis Management Advisor Doug Richardson understands what it takes to attract search engine traffic to your website – and he’s just released a guide that explains how…

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  • Jan 22
  • 2 mins read
Retaining Your Audience and Closing the Ad Gap With Personalized Content
Content Engine Content Strategy

Retaining Your Audience and Closing the Ad Gap With Personalized Content

by Brenden Siedler, Content Producer, Forbes Personal Wealth Center Whether it’s to recognize your goals, motivate your team, or boost productivity, personalized content is quickly becoming the new gold rush. But, even as the use…

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  • Jan 22
  • 3 mins read
Five Reasons Content Marketing is Important
Content Engine Content Strategy

Five Reasons Content Marketing is Important

While you may be well versed in product and business development and may know most of the basics of the industry (assuming you are comfortable reading beyond your area of expertise), content marketing is a…

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  • Jan 22
  • 2 mins read
It’s a new year and that means a new marketing strategy
Content Engine Content Strategy

It’s a new year and that means a new marketing strategy

Marketing is no longer just something we do in our name, but rather a way of life that involves soliciting feedback, building awareness, creating a brand, and measuring performance. A good marketing strategy should produce…

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  • Jan 22
  • 2 mins read
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Content Marketing World 2019: Best Use of Blog, Facebook, Twitter

Content Marketing World 2019: Best Use of Blog, Facebook, Twitter

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How the Global Content Marketing Market will change by 2020

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Content Marketing Tips for Your Startup

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