Here are 25 examples of effective content marketing ideas as presented in The Content Marketing Institute’s 2018 “Content Marketing Best Practices Guide.” Learn more about the rules that lead to 100% pageviews with your one brand or client!

Here are a few examples of content marketing strategies that have worked for both big and small businesses. You will find that some of these tips work on individual brands; others work for a full brand, on a website, or on any website.

You can also find what follows on LinkedIn, a guide to building a content marketing strategy for your business or organization.

Keep an eye out for more great content marketing ideas for your business!

1.Reach out to potential customers to tell them about your services.

2.Use unique domain names for your website.

3.Use social media as your own professional face, as this is the best medium.

4.Break out of the advertising spin industry mold.

5.Have different content for your paid and for free articles.

6.Mix your ads with editorial content.

7.Reach out to your clients in a different way: “Join us to hear more.”

8.Increase call to action click rates with a blog.

9.Do your author’s at the table research: Text to video is superior.

10.Do not mention “purchase” in the headline of the article.

11.Live tweets your content, or show a video tweet.

12.Drop your brand # into your posts.

13.Use your newsletter as a newsletter.

14.Have your CEO or business owner or president do your copywriting.

15.Use pictures to call out your clients (glasses to sunglasses, table to table).

16.Create a personal blog to promote yourself, your brand, and/or your company.

17.Create content that your target market wants to hear: Mobile-focused or biz focused articles are better.

18.Keep content short and sweet (25 characters, no longer than 150 words).

19.Be proud of your business or brand.

20.Use the least amount of keywords in your content.

21.Create content that your customers are curious about but couldn’t already find in other media.

22.Talk about new products, such as something hot in your industry.

23.Craft content about a niche.

24.Use great graphics to liven up your content.

25.Keep the conversation going and don’t let clients get too comfortable with your content.

Do you have any of your own examples of content marketing ideas? Please do share them in the comments.

Happy reading!

-Barry Collins

bxtr·

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