By Viorel Melendez

As a marketing guru, I often get asked what’s the best Inbound Marketing strategy to create measurable results. And, while it can be a bit confusing at times, I am consistently charmed by the guest blog.

Here’s a quick lesson. If your visitors are interested, the guest blog is always going to be a success. If you’re not, it will not. As most blogs will tell you, “Write for me, and I’ll blog for you.”

Why? There are actually 3 reasons.

1. Have The Most Clients. One reason to start a guest blog is to build your niche and high-profile authority. It is so vital for your audience to build relationships with your website content. With over 10 million people on LinkedIn, every time you engage your “subscribers” on your blog, they’re staying at your website longer, spending more time at your website and building the framework of a long-term relationship that should eventually be monetized.

2. Reach Out. So far I’ve talked about delivering value to a potential audience. One of the best ways to do this is through interaction. It’s always a plus when you reach out and ask a person for a short intro/subscriptions to your article. If you can, send a private message. It would be great if you’d include a link to a 5-10 paragraph content post written by you in a separate email or email newsletter which a person could see on your “Here’s What’s Coming” newsletter. This move will give you exposure to one of your most valuable and intriguing subjects. Engage with those you are trying to reach.

3. Turn Visitors Into Clickbait Readers. Highly optimized content delivers a “thrill.” When you’re generating a huge amount of content, using editorial templates can help to limit your overall time/spending for the content. The important aspect here is to ensure your content creation is custom content. So much is different from blogging. Try to find an angle that will create a different type of engagement.

As you run your guest blog, make sure you talk about what you can accomplish by opening your content to a free audience. This may be a nice stretch goal to work towards and reward yourself and your guests in this way.

I recommend the following simple steps when starting guest blogging. You can try to answer all the questions below with excellent analytics at the end. Make sure to analyze the full metrics at the end of the term.

What type of target audience are you looking to reach? A better question is, who is your audience? Your article should be written for the people that have paid money to get that fact and the people who have literally fallen in love with it.

Review your best audience sources. At the end of the day, these will let you know what works and what doesn’t. Over the next 3-6 months, perform paid advertising and other events that are directly related to those people that are your target audience.

Make sure you provide some interesting information. The website you’re blogging on should be a good place to share useful tips and insights.

Create unique formatting guidelines. Make sure your format is optimal for your audience. Use clear indenting, backnotes and other useful formatting for articles to increase engagement.

For the best guest blog results, it’s essential to make your guests extremely engaged, learn their titles and learn about them and create content that follows their own interests. That’s how you’ll create and keep your visitors engaged.

Your course should provide you with valuable content that you can expand on or switch to other topics. Don’t try to define everything. Instead, make a space for learning, share your own expertise or book that this topic actually falls into. Put that back to nature and guide visitors into your content.

This post is part of a series produced by FORBES Insights on The Best Inbound Marketing Strategy: Guest Blogging. We invite marketers to comment on the subject at scale.