By Eric Rodriguez

Far too many marketing programs and schemes are focusing on website traffic by the trifling standard of a visiting visitor. If you want to gain a new client, prospects, customers, or subscribers in a big way, if you want to become a top level competitor, you need to take more of a multi-dimensional view of your business. In the end you are looking for and want to be a winner.

This will require business leaders to start thinking about their company in terms of behavior changes, aspects of technology, business models, and financial targets. Achieving this elusive goal requires them to push their current businesses to new levels. Here are some ways to start:

1. Get customers to like you: Once you have that taste of success, set realistic goals to increase your revenue. You can do this by improving your contacts: By making your company more engaging and customer friendly, your sales are likely to increase. Also, add new products to attract new customers.

2. Get to know your prospects: Provide a better brand experience. Let your prospects and clients know that you love your product and that you are committed to helping them succeed. When new clients see how excited you are about your business, you set a positive tone. Consider including a testimonial from a client that praises your company and your product, referring to an instance in which your help made the difference in his business.

3. Go after customer accounts: When you win a referral, your sales also receive the opportunity to try your product. These are the best sales leads in the world. Use the referral to help increase your margins, and begin working on your relationship. Make sure to follow up. People like people to be able to be in touch and by doing this you send the message that you are serious about doing business.

4. Get sales and marketing staff to be more involved: Whether it is sharing product and business information, creating and working with a focused team to reach your goals, or simply by getting sales and marketing staff to work together with more of a constructive mindset, you will see a dramatic shift. In fact, when sales and marketing become very involved and devoted to your vision, they will more often than not drive your company to new heights.

Inbound Marketing will often move an organization to new heights in the creation of new revenue. Over the long term, it makes a big difference when you look for and go after new sources of customers for your company.

Do you have skills that can help your company become more efficient and effective? Please contact me.

Eric Rodriguez is CEO and Founder of Prizeleton. An Inbound Marketing Insider, Eric helps companies increase customer acquisition by creating insight into their target audience, directing and influencing their efforts online, and using marketing technologies to attract new customers. Eric is a frequent speaker on Inbound Marketing topics, shares his knowledge on Twitter (@ericrodriguez), Facebook, and LinkedIn.