Successful Inbound Marketing is all about building a positive business relationship, up to and including the eventual referral back to the company. It’s going to be much easier if you already have established a relationship with the current customers, but if you’re still thinking about an Inbound Marketing strategy, here are a few helpful tips and tricks you can use right now.

1. First Impressions and Relevance

Different people see different things. Think about your customers. Inbound customers are usually the first person that saw your product, read about it, or came across your website. They need to be able to see something that’s new, different, or valuable. You may not need to spend a lot on an influencer or SEO campaign to do this, but once you have started to cross the first “first impression” mark you can advertise more selectively.

Most website visitors see generic pitches like “optimized for the web” and “optimized for mobile”. As a site owner, you need to do a better job finding ways to engage and offer something of value to the people that view your website.

2. Qualifying Your Market

Who’s on your books? Who’s your regular inbound customers? Your Site visitors? As of right now your sales team has already identified who is showing up, but now you need to find ways to get them in your database. Don’t leave them out.

Website structure shows up as an inbound to many types of apps, every day. Imagine if you’re in a publishing industry, and a company adds your app to an index. The most common form of revenue is Inbound Marketing, because every new user is going to be attracted to the app. If they have your app and love it, they might reach out to you, asking for additional inbound content and information. That can be a real plus for the site.

3. Being Consistent

This is one of the first rules of Inbound Marketing. It’s important for you to be consistent with who’s posting what, and when. Being consistent means you have to consistently post on the customer’s favorite news site, participate in industry Twitter conversations, or host regular inbound conference calls.

Whatever your target market is looking for right now, having them be familiar with your site is the best way to get attention. This is particularly true if your product isn’t quite done yet. If your company is still in product development, you might want to publish quick blog posts as early versions of the service as you get closer to delivering.

4. Personal Service

Do you know your current customers? For many people, Inbound Marketing takes a backseat, but when you have customers already in your database, some of your hardest work may already be done. How do you create an Inbound Marketing strategy that provides consistent personal service?

Start showing up at industry conferences. Join groups of other companies. Put your name up in a professional online directory.

No matter what you do, your service needs to be defined by how you talk about your customer, so make sure you show up. Are you making them happy? If your Inbound strategy is indeed going to pay off, then you need to answer questions, answer complaints, and be happy to meet your customers.

5. Getting around the wall

Many people still think their Inbound Marketing is complete if they have a website on a dedicated channel, such as Facebook or Google. The social media is an easy and clean way to make your Inbound Marketing strategy integrated into people’s lives. Your Inbound Marketing efforts can go beyond banners and take place everywhere, but what’s the most efficient way?

Display advertisements can be small and often low quality. Your Inbound efforts need to be measurable, and it’s important to test these ideas. Do you spend enough to get enough engagement for consistent results? Perhaps there are other Inbound Marketing strategies you want to leverage?

6. Listen and Respond

One of the most effective ways to build rapport with your inbound community is through listening. Are people responding to your Inbound Marketing efforts? How often? Does the audience value the marketing? How often are they checking back in? Are they returning to your Inbound Marketing messages? Is the content interesting? All these questions need to be answered, so spend a little time listening to how your Inbound efforts are performing.

One of the best things about utilizing Inbound Marketing is that you can use it to build brand loyalty. It will never go away, but there are other opportunities to do marketing like social media, live events, and events to deliver a higher level of engagement.

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