With billions of dollars being spent on website marketing programs, they are more and more important to business in today’s economy. Inbound Marketing is the funnel of the Internet, with websites serving as the gateways to create a steady stream of traffic, content, and e-commerce conversion. Outbound marketing is the other side of the funnel, with all of the communication and marketing efforts aimed at generating traffic and engagement. Sometimes though, the two don’t always see eye to eye. When there’s no cooperation between the two, problems will arise, and business will suffer.

Competing with other websites for customers is a frequent problem in business today. This makes online marketing so essential. Paying particular attention to the Outbound versus Inbound Marketing strategies will make sure your company continues to stay ahead of the curve when it comes to making your site more search-engine friendly.

Here are the most important features of each:

Outbound Marketing

A key point in Outbound Marketing is paying close attention to your social media accounts. It’s important to share relevant content to these accounts in order to gain more followers and followers – not just to boost followers, but also to optimize for search engine performance. Another important element for Outbound Marketing is creative your website/s with rich images and videos, particularly for search engines. To illustrate this point, I’m currently working on a project with Tisch Business School’s Business Insider at $71,000 to create an outbound marketing page featuring full-page ads as they are a huge hit with search engines.

Inbound Marketing

Inbound Marketing has proven to be a viable way to improve company visibility, especially with the upswing in mobile devices. The idea is to accumulate as much traffic to your website as possible. The advantage of this strategy is that it can help sites become more search-engine friendly. The advantage of this strategy is that it can help sites become more search-engine friendly. For instance, the plethora of video-oriented sites has helped jumpstart outbound marketing. Inbound Marketing has proven to be a viable way to improve company visibility, especially with the upswing in mobile devices. The idea is to accumulate as much traffic to your website as possible. The advantage of this strategy is that it can help sites become more search-engine friendly. For instance, the plethora of video-oriented sites has helped jumpstart outbound marketing. Outbound marketing can be used to personalize website content with the user in mind, but Inbound Marketing can also be a great idea when a unique user is not able to access the content due to a lack of bandwidth. This can be fixed by sending the user to a self-serve page on the site’s site.

Related: Content Marketing On The Rise With 70% Of Advertisers Targeting Verticals

When choosing between the two methods, it can be hard to match the information provided by the major search engines. The challenge is to make your business seem more relevant to prospective customers to show up higher in their search engines results. You’ll need to incorporate some pretty innovative tactics for Outbound Marketing to rise to the top of the search engine results – like using mobile SEO tricks or offering quick-to-grab content to draw users in. As for Inbound Marketing, it’s really more about getting your content to be found by consumers by personalizing your content and visualizing your business effectively in a wide range of channels. The additional bells and whistles can be extra fun, but there’s a limit to what you can do, especially when it comes to outbound marketing.