The majority of small businesses have one thing in common: They’re actually small. In other words, their goal is to grow their business. It’s all about increasing your bottom line. But, more specifically, it’s about attracting new customers to grow and sustain your business. And this is where the statistics come in: For every $1 a small business spends on advertising, an additional $3 is returned in business.

In addition to the money spent on advertising, every dollar from advertising goes directly into your bottom line. And that’s not all: That third dollar returned by advertising is an additional $5, which is why, in this guide, we’re going to focus on attracting customers. We’ll learn the basics of how to create an effective email newsletter. The first step is to focus on your email marketing strategy. And the second step is to clearly define exactly what you want to get out of your email marketing strategy.

For today’s guide, we’re going to cover the basics of your email marketing. It’s basically a step-by-step process, from the first email you send to the last message you send out. By understanding what your email marketing strategy is, you can modify it as you go and figure out what works best for your unique needs and goals. (Just note: This is not a large book; we’ll save that for a future guide).

The first step is to send out a newsletter that will open your eyes to the potential customers who could be a natural fit for your business. And that’s exactly what readers are thinking when they read your newsletter. There’s the important issue of what do you do in the newsletter that people will look forward to.

We’re not going to pretend to know what that might be, as everyone isn’t reading newsletters the same way. If you’re sending an email that they just want to unsubscribe, they’re never going to click “forward.” But what you can do is really listen to your subscribers so you know how your newsletter is doing. Focus on things that matter to your business, and keep tweaking those things until they are part of your success formula.

Learn More Inbound Marketing Works for Small Business: Attract Customers on BizJournals.com