More companies are expanding internationally and face the challenge of keeping an eye on everything that’s going on around them. The best way to do that is to align their brand and ad campaign with the lifestyle and interests of an international audience.

The outbound brand/consumer engagement approach has been around since the turn of the century. It was designed to bring in powerful cross-border traffic; but has primarily focused on influencing the behavior of current customers. The hottest growing segment in that approach is the inbound approach, where the brand and media creative work together with content and conversation to engage new customers abroad.

Inbound strategies are a basic building block of a whole suite of global marketing tools, including 360° 360° tracking, and predictive analytics. They’re pretty much exactly the same thing: creating content that’s relevant and exciting to an international audience, then amplifying it using social media, search, affiliate channels, search, affiliate, click-through and conversion tracking.

Looking for examples from different parts of the world? Here are a few that demonstrate what high quality, human-centered, Inbound Marketing looks like.