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- Content Engine Content Marketing
- Oct 19
- 3 mins read
Content marketing is a creative creation
When you hear the word content marketing, the first thing that comes to mind is something that is a writing app. Content marketing is a creative creation that means not only doing press releases and articles but must also have online landing pages as well as social media pages. It is quite easy to think that content marketing just means writing, it does not need to be limited to just writing with tools like Scribd, MailChimp, Squarespace, etc. There are plenty of ways to execute content marketing for free as well.
Although I enjoy writing for others, I am a writer for my own small business. I write and create content for a blog I started a few years ago. I also find the experiences that I have had helping me to get better and better with my writing. I find that the most important skill to have in your content marketing is having a purpose for creating it. If the sole goal of your content marketing is the sale of your product then you are not going to accomplish much. Sometimes a quote, short article or a video that you could put on your website is all you need to get your message across and answer the questions that people have before they begin your interaction with you.
How do I know that if I really believe that that all my communication and branding is successful? That is because I am always being caught asking more questions than I am answering. When I have a question and I ask the company owner or customer service manager they usually are more than happy to help me out and give me more than just an answer. Sometimes I will even get something more creative than an answer. The contact for the company generally has to do something in return. Sometimes they will give me a discount on their products or we will always talk about what is going on with the business and how I can help them. A free evaluation is something that they often offer.
If you have a question that you can’t be answered then a simple email will get the job done and it will get you back to my contact who can answer your question. I’ve had to go through all of the various apps and websites and tried tons of different tools to see what works best for me. If you don’t have the time to take all the different tools you have to make sure you get something back from them. When you ask a question the people at your company are going to keep your questions coming because they are trying to help you. The easiest way to ask these questions is to use the web.
I use different writers and blog posts and I even type my own articles to see if it is the best way to answer my question. I have learned over the years how to utilize the knowledge I have through talking to other people as well as all the different tools I have. I always try to think of how can I combine the best of all of them to create my message. Often the answer of a question is not one that will necessarily start your response off with a sale. Sometimes you have to follow up a message with a question. Sometimes the simple reaction of “here’s the answer” can leave a lot of people wanting more. Make sure you know what is the most effective for you.
The biggest benefit of all of this is that it has helped me grow my business. As a small business owner and writer, it has helped me to build the right relationships with clients and partners who have helped me grow my marketing. It has also helped me to make sure that I give my customers answers for questions that they have. I have heard them say how they are so much more willing to engage with a message that is inspiring and gives them a solid response as opposed to a sales pitch and feeling like they are just getting pushed around.
Content marketing helps you to get the right answers to questions that people ask of you and it helps to help you build a high caliber of people in your company. I am not convinced that it has a direct effect on your business but I am sure that it makes a difference. It is just one part of the marketing puzzle that can help to improve your business. There are a lot of people that can create content for your company, your goal should be to hire the best person for the job and with most companies finding the best person in every aspect is not difficult.
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