If you are like most organizations, you may have been limited by your technology or your marketing strategy to manage one or both areas. An aggressive SEO and Inbound Marketing strategy would have allowed you to target important target audiences with smart messaging and focused efforts, connecting with them across the Internet.

As Mark McGuire writes in his excellent eBook, Finding Demand, focusing efforts on one or both of your key target areas would have been a more efficient and effective way to drive revenue and results. While targeted marketing is still a core element of brand management, marketing analytics has unlocked a wealth of new data and developed superior modeling tools that allow marketers to see more precisely what it is they should be doing to increase your bottom line.

Dino Via has the inside scoop on optimization, from effective tactics to what’s under the radar. From building a portfolio of qualified leads to uncovering the use cases behind search engine optimization, Dino’s essential insights will change the way you approach Search and Inbound Marketing in 2020.

Want an insider’s view on how these programs impact your bottom line? Our affiliate program will yield clear information you can use and can monetize.

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