Rina Shewmakers of The OneTool for Marketing writes about how free online content that is easily discoverable to consumers enhances their search outcome.

It’s not only important to have a strong online presence. It’s necessary. Any business can get started with the cheapest and easiest strategies known to man. Here is a simple but powerful tool one can use to help make their online presence more relevant to their customers and potential clients.

Inbound Marketing

I’m sure you’ve seen more than one article on Google+ sharing just how important Inbound Marketing is. Are you really into any of those posts?

Okay, just look around and do a simple Google search. You will likely see dozens of articles that will teach you how to properly utilize email marketing strategies, social media channels, YouTube channel, search engine optimization, and other Inbound Marketing tools.

What you probably didn’t see in the hundreds of posts was any mention of free online content. It is a topic that is usually covered in the industry itself. I’ll share a couple of ones on this subject. They are free online content, and they are effective.

How to Get Your Reader’s Interest

Here is one on how to make free online content that is easily discoverable to consumers. The blogger asked readers to read an article about the tool at the heart of what he/she does, LearnSprout. It’s easy, and it’s effective.

The other article is on a similar subject: How to use social media to drive sales and traffic to your website. Again, it’s a content that is very prominent on platforms like Google+, Facebook, and Twitter, but I will get to that in a moment. In the first article, the blogger encouraged people to find the idea and resources they want, and read about that. There are tons of free online content that you can find and read on LearnSprout, from blogs, videos, PDFs, and other resources. And guess what? It’s still free.

Benefits of Inbound Marketing

Since Inbound Marketing is an approach that is about finding the right content to inspire people, it’s easy to understand the benefits. Let’s take an example of a blog that’s focused on technology, making that particular blog a starting point for learning more about Inbound Marketing.

The first topic they would be prompted to read would be a blog about targeted keywords, which refer to keywords that inbound marketers will use to target businesses and consumers with credible content to improve quality and traffic to their business. Here is the best example, since the blogger is simply highlighting what you can do at home, but similar tactics are used by more sophisticated inbound marketers on the professional level.

Advertising Tip to Consider: Let’s assume that the blogger has done a good job of linking to content to generate inbound traffic. They must know the SEO elements that are important, the SEO factors that drive search results. Inbound SEO involves keyword research and keyword cultivation. This leads to improved targeted search quality, which is what is reported by Google. This is why Google uses keywords in the search results for your keywords. For example, they say: “The Hotel Two Rivers Resort has a website.”

Here is one example of keyword research and its successful results.

2 Structures: ASSS (Attribution Style Service) and QaaS (Quality Score). Using advanced tool like STOWARDS (servers for organic search), they can get a copy of how relevant a search will be. The point in making SEO a fundamental part of their focus is for the blogger to know what to do, and how to do it. Not all the information is available at once. Just picking the right techniques and tools to learn, is what drives SEO success. This is the whole mindset behind SEO. If you want to do great SEO, spend some time learning about the tricks to earn positive results.

The blogger is so far on the right track! Most of the effort of his/her blog post, can be found at content page – not just blogspot, but on LearnSprout.

Get the Monitor Stories you care about delivered to your inbox. By signing up, you agree to our Privacy Policy

Thank you for reading this article. If you have another valuable piece of information on how to attract customers through Inbound Marketing, send a message to irish@onetoolformarketing.com.

This article first appeared in Townsquare Media’s Small Business Corner.