With so many content marketing platforms out there, how do you choose which one is right for you?

To answer that question, I talked to Scott Littman, VP of Product and Marketing at WeTheMedia.com. WeTheMedia.com is a multichannel digital content marketing company, launching Content Marketing Magazine with sister company, wmp.com.

Who are your audience?

Our audience is business owners, influencers, and digital creatives who want to connect to people and products in a natural, interactive way. We encourage them to create engaging, personal content that is personalized to each individual user’s profile and interests.

How do you know your content is good content?

From our initial research, we found that content marketers do all the right things when it comes to content creation and distribution.

Using industry metrics, from click through rates to bounce rates, our content marketing strategy has proven to work better than most without breaking the bank. Our strategy involves providing variety to our audience, engaging them through video content, custom-made eBooks, social content, and bespoke mobile sites and apps.

What type of content are you most passionate about?

My passion is mobile-first content. This really stems from my experience as a software engineer and how I felt that content production needed to be designed specifically for mobile devices, as our user behavior and most aspects of our lives began mobile. With mobile outnumbering desktop in terms of the number of impressions on news sites, we wanted to be able to give our audience a deeper and more personal experience. Our focus has been on mobile to ensure that we can properly present content and tailor it to the unique mobile habits of our audiences.

Tell us about your personal content creation process.

I am a content creator at heart and our marketing content strategy focuses on helping our readers create and share authentic content on various media platforms. My personal content creation approach is completely different than our marketing content and it’s focused on finding the best ways to better share or sell different products. From brainstorming ideas to updating the post with photos from around the world, I am constantly researching and using social media to get feedback on my ideas and give them visual dimensions that my audience may appreciate. My goal is to focus on creating content which is personal and engaging, taking the insight from the content I’ve written and using it to build or grow the sale for my audience members.

What does writing for other people make you do better than doing it yourself?

Having the opportunity to creatively help out other people is an incredible feeling that I always use to fuel my creative process.

What are the top three content marketing platforms that you recommend other business owners use?

StubHub, Elevator Pitch and Fab Videos. I find these platforms to be very popular and as I mentioned, they allow you to quickly find the best content and places to showcase your content. The goal is to create a variety of content that provides personal brand-building tips that will help you increase your social media influence.

What is the greatest challenge of content marketing?

Honestly, how to correctly classify content marketing. If you fall under the title “content marketing,” you have a lot of choice over what type of content you want to produce.

If you fall under the title “content brand-building,” you have to create a specific type of content that is not relevant to your audience and is not easily shared. Then if you fall under the title “social media marketing,” you must apply the same thought process to your content (not often. The same applies for mobile content too) but you can’t just produce something you would create for someone else to distribute.