Aligning content marketing and promotion services offerings with global marketing budgets

Substantial shift towards distribution and personalization of content

Increasing reliance on content planning to fuel omni-channel activity

Major push towards improved metrics and attribution analysis of content

Larger reliance on media management, retargeting and target marketing

Increasingly importance of data-driven insights in all content strategies

Strategic deployment of content analytics through Data Marketplace

Concentration on content marketing services leveraging Content Marketplace APIs

Increasing use of technology in delivering content marketing services and finding the right buyers and individuals

Increasing maturity of content for SEO – high-quality, not spam, and editorial alignment

More emphasis on content and analytics integration across key partners and departments, including publishers, brands, agencies, governments, etc. Business initiatives around content and commerce to support multichannel strategy

Increasing demand for data-driven marketing , ad engagement and data mining tools – including Predictive Analysis and AI

Increasing engagement and interaction with content , including social media and e-commerce

Insight tools to improve targeted content and manage content for a more personalized experience

Data-backed content management and continued focus on optimization strategies

Increasing focus on cross-channel conversions through content marketing , e-commerce, native and interactive products and services

Ensuring the web works like an agile marketing workflow to empower effective digital and content marketing strategies

Improving SEO by continuously innovating the product and delivering quality user experience

Improving visibility of data on SEO and technical performance

Increasing use of machine learning to improve technical analytics of SEO and overall digital marketing

Increasing use of content search capabilities to improve search for key terms

Focusing on active content marketing – not just superficial content

Improve product and content attributes to use to enhance SEO and social influence

Increasingly taking in-house roles in marketing functions to improve integrated content – marketing capabilities

Improving technology integration – automatically reporting conversions back to the company. Improving pay-per-click performance – not just search engine optimization. Improving content availability and quality for a more enhanced experience

Enhancing data-based marketing and delivery – from segmentation to data mining to personalization

Reversing the trend of always having to buy packages, reporting, management and delivery of content and e-commerce services

Accurately predicting future changes in customer behavior

Using customer’s data to help optimize the customer experience, including the ability to deliver personalized experiences. Product headings, for instance, being used to describe products and offer them a dynamic experience. Heading out of the box and delivering more contextual relevance to the user experience, including the ability to leverage data to identify when an individual is most likely to convert. Improving the user experience for applications for improved monetization, through personalized content for e-commerce and mail-order.

Reducing the cost of delivering content across different media, leveraging analytical tools to identify what content drives a purchase through analytics and then marketing platforms can create more efficient content with metadata analysis to improve the advertising campaign. Improvement of inventory management for e-commerce customers – improving accuracy of recommended products and optimizing shipping, while improving the cost of distributing the products. Improvement of email marketing efforts – adjusting send time and geography for optimal campaigns to optimise for multichannel conversations. Improvement of A/B testing and testing product attributes using data to reduce the cost of testing products. SSP cost optimization

Google is applying machine learning algorithms to make improving quality and efficiency of the results more efficient and to reduce our SSP cost. Improving trust and relationships by predicting user behaviors to improve advertising performance – particularly in sponsored links.

Product technical management and delivery

Improving user interface and user experience

Improving security and user experience

Increasing content quality and quality control – increasing investment in secure authentication for sender domains and improving tools to detect and reduce manual errors. Improving technology and content integration to eliminate complex link architectures. Improving content consistency across channels – delivering optimal content for mobile users, and making use of multichannel tools to deliver user experiences across channels. Improving interactive content delivery – creating personalized tools, content management systems and advertising to improve conversion rates. Improving auditing and compliance to safeguard the user experience. Improving KPIs for effective content and marketing activities.

Building a truly cross-channel audience solution

Improving efficiencies and improving overall impact across channels by proactively managing and optimizing user and content experiences and delivering the appropriate communication and information. Improving quality and driving down costs through automated content curation and optimization with AI and machine learning tools. Increasing focus on cross-channel user experiences to deliver highly personalised content and events to boost conversion rates. Tailoring on-site experiences and opening a highly connected, active social layer of content for our app users – delivering the most relevant content, relevant information and experiences to our customers. Enhancing our customer experiences through differentiated service and delivery. Consumer empowerment and personalization – bringing highly personalized content and experiences to users on a mobile and tablet.

Customer data optimization. Engaging them through more powerful advertising solutions. Alliances and partnerships to scale our global content and marketing offering. Looking for a content marketing service? There are many global providers in the market offering solutions and solutions for the media and marketing industries

Top Content Marketing Service Providers – European Content and Media News, Middle East & North Africa

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Creative Studio – Creates a single IP-based enterprise content solution built with sophisticated support for distributed mobile platforms and connected devices. Makes content that accurately fits each user and matches the device, platform and network seamlessly for a seamless and cohesive mobile experience.

Autos, Consumer Electronic, Food Retail, Retail and E-Commerce verticals are some of the targeted industries to support with converged video, cloud-delivered, PC and digital and mobile software platforms. GCHQ Data Analysis & Machine Learning – Delivers the latest from the GCHQ. Delivers breakthrough research, analysis and guidance to the UK’s Chief of Staff, Cabinet Office , Home Office , the Intelligence and Security Cabinet Office and the Internet of Things (IoT) in the UK. Empowers decision makers by allowing them to manage, develop and protect against cyber risks. Delivers accurate information to unlock the latest capabilities to prevent digital attacks and to analyse and prevent cyber-risks. See more – Convergence Marketing Technology Services

Conversant – Provides a next-generation, integrated, world-class content marketing platform – committed to personalizing the way businesses and individuals connect with each other. Creates a more connected and intuitive user experience for consumers using a fully integrated suite of tools and apps on the company website and mobile.

Clout – Delivers an innovative, truly cross-channel customer experience, with a primary focus on community engagement. Launched for leading retailers and media companies in 2017 to transform their relationship with their existing and new audiences, Clout is a well-aligned, consultative and responsive agency that combines technology, digital innovation and strategy, delivering digital content and customer experiences that connect and resonate with audiences wherever they are. Citysearch.io – Helps leaders unlock content and communications assets across media and information screens with integrated marketing technologies, while innovating the core experiences at the company. Leverages a proprietary platform that enables businesses to deliver personalized content and provides targeted data to activate. Offers extensive expertise and a global network of content and advertising specialists. Exhibitina – Drives informed decisions through a knowledge-based approach to content, data, and advanced machine learning models.

Offers research and development solutions that enable publishers to generate relevant, personalized and targeted news for their audiences. FlowingData – Offers thought leadership, deep technical expertise and infrastructure to accelerate the delivery of automated, personalized, data-driven commerce solutions for brands, publishers and agencies. Works directly with three marketing technology providers: Alexa, Google and Facebook. Innovation Hub – Delivers paid, content-driven interactive advertising experiences with some of the most relevant data, analytics and innovations available. Offers innovative analytics and industry guidelines to publishers. MetaScience – Offers the latest innovations and advances in information, data, and technology to marketers.

Provides data-driven insights on the effectiveness of visual content, to help marketers think critically about what they’re doing, and solve problems for their audiences. Offers media-specific machine learning research tools and data standards for marketers. Potent – Offers programmatic advertising and analytics solutions to large enterprises for every advertising type. With a programmatic media intelligence platform that allows advertisers to generate search-based advertising messages that lead to, and convert users through, the right audience.

Content Engine is a State-of-the-Art Content Automation Platform