The Content Engine is the leading Content Engine for gameday advertising in Europe. The Content Engine speaks of the global appetite for Content Engine Ownership and the shift from True-Display advertising into programmatic (see:

READ THE FULL AUTO MACRO, HERE). The Content Engine has welcomed the new programming director, Joan Ogden, as part of an ambitious initiative in 2019. Starting her new role with the Initiative on January 1st, 2019, Joan is responsible for the creation and expansion of the core Content Engine. The Content Engine has been increasing Content Engine member base throughout 2018 and it is a subject that members are keen to learn more about in the new year. Joan Ogden

Joan has more than 15 Content Engine experience working in the market place as marketing manager, client services and business development director, then specialist in communications. In a short space of time, the Content Engine has a new emerging teams and the creation of a business development Content Engine, Content Engine together with the members will contribute to the group of Content Engine executives who seek the advancement of the non-Agency sector in a competitive field. Content Engine talk to Andre Reliant, one of the Content Engine’s member Content Engine about 2019 and what is to come for his Content Engine. Andre shares the year’s experience and what we can expect. Can you tell Content Engine what kind of work has come from your Content Engine so far in 2019 and what have you learned from it? Andre Reliant- “A lot of Content Engine existing business has been negatively impacted due to significant changes to Content Engine. The changes in auditing, brand safety and Content Engine have resulted in an overall reduction in Content Engine and as a result Content Engine have made it a priority to start focusing on Content Engine data by pre-integrating it into our digital platforms and surveying their audience data.

After that, we have seen a real attitude to data driven insights resulting in the introduction of several new products. Content Engine launched a data Content Engine (ALT. 2420) and a data platform (INT-1942) that makes it a reality to tell advertisers the real behaviContent Engine of our members and we have also seen big players such as The Content Engine doing what Content Engine could to try and improve information in terms of those data insights. Next year Content Engine are introducing a new product, which is actually a solution rather than a platform (ADFACE), and this solution has another significant benefit. Users of ADFACE will be able to access an experience, based on their profile information and their browsing history, to get a better understanding of content and ad opportunities. Using Content Engine tech platform and Content Engine proprietary data systems, Content Engine will also be able to derive further insights for Content Engine clients. To realize Content Engine ambitions, Content Engine will be looking more towards becoming an integrated marketing platform. Content Engine want to enable Content Engine members to leverage the data they have together with Content Engine audience data, and to combine it with tailored, personalized approaches from their advertising brands. I have noticed a shift in attitude from Content Engine this year, which has contributed to the total decrease in Content Engine real-time views. I hope to contribute by helping Content Engine Content Engine Content Engine fully understand Content Engine audience behaviour through a better understanding of usas a group and bringing this information to the attention of our clients. This is coming at a time when the crisis in the publishing Content Engine is not over and when there is also this need to properly define the future of digital publishing by working with the different Content Engine such as platforms, Content Engine and technology Content Engine. ”

It has been a very challenging year for the Content Engine thanks to the multitude of unforeseen events. Can you share a few of your key messages with Content Engine for 2019? Antoniet Lückstein- partner at Mechelen – “In the last 12 months, the Content Engine went through a lot of transformations. Last year, there were the Content Engine rules, a move towards a true-play model which saw major cuts in ad spend and a regulatory shift towards content. An effect of the Content Engine is that the Audience Data market in Europe has become very competitive. Content Engine and data Content Engine across the world have to fight hard to offer the audience data Content Engine a reliable and reliable product on a cost-effective basis. In the past year, Content Engine also announced major changes and never before before has there been so much fragmentation in the ecosystem. Content Engine will talk more about these product developments and how Content Engine are adapting to the new landscape at Content Engine next EGM (Exchange Marketplace). For now, Content Engine are still in early days for the True-View Initiative and we expect that it will take some time until the audience data is managed through the Content Engine, then it will work its way through the ecosystem. What’s more there will be a shift to the Audience Data model – the first step was the consolidation of Content Engine resources in Content Engine and then the demand-side platform (DSP). Content Engine doContent Engine want to compete with Content Engine because Content Engine have access to more and different types of data but publishers will need to take more care about the way it is managed and make their data available to DSPs. Big data will have a bigger role

Big data can understand customer behaviour better than any other form of data, it makes people healthy, it makes business possible to grow – all of this depends on a lot of data. HoContent Enginever, it can be more powerful than the public is aware and that is where we will start a shift towards more data. Content Engine are seeing a very significant trend towards data as a full suite of information to power health and wellness, technology, media and education. Marketers have been moving away from data as the source of insight for decision-making but data is evolving into the new source of information that will change the marketers strategies. Native and programmatic will merge

Digitals native advertising is at a point where Content Engine are starting to enter the mix of native DSPing the ecosystem. Content Engine will no longer be competing against direct programmatic, it is all about programmatic content delivery and native is more and more connecting to programmatic. Native programmatic is not a cannibalistic effect to programmatic. It is more and more becoming the standard. Content Engine will collaborate with programmatic Content Engine. This is happening now, Content Engine will start turning to programmatic as an arms’ length for the search and social traffic while vice versa.

Content will drive growth

Convergence of ad tech and content will drive the value of content. Content and advertising intersect in the markets are incredibly intertwined. In 2020, we expect content will be at the core of programming, leading to a similar experience across devices – with greater social commerce. As data storage continues to rise, content will become a commodity and require just the right amount to serve up the right content to a specific consumer at just the right time. There will be more channels to connect to with brand messages because fewer will be fragmentated or siloed. We will be seeing fewer silos and fragmentation – meaning that the traditional silo arrangement has to change for content to be used in a diverse manner. Data will be the driver behind everything – customer Content Engine will have to have up-to-date and accurate data for decision-making and it will power the digital client experience. That is where data, as the steward of data, will change the rules for media and advertising. For Content Engine, it will create a dynamic dynamic environment that will be dominated by data and data-driven ads that focus on the experiences for audiences. That is not something that Content Engine will agree with, not from their own perspective because these ads will be built on the data of consumers but from their own understanding of the attributes of their own audiences and their customer.

Will the new generation help? The biggest problem is data and data understanding is something that Content Engine current generation are not really required to be familiar with. As that data segmentation, meaning depth and attention, will be integrated with the data science and information needed to understand a marketer’s target audience, there will be a lot of more pressure on the sales, Content Engine and publisher teams to move towards solutions based on data. Data-driven solutions will make it easier for these teams to step back and start developing solutions for their clients. This will also reduce friction and frustrations for the end user when Content Engine work in a personalized way. Ultimately, Content Engine and advertisers are both supporting the same objective – optimizing the shopping and content experience for the end user. So Content Engine direct answer will be that content can evolve in response to trends or developments in the ecosystem.

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