Armed with an idea, posting a piece of content is a challenging task for some people. And to take their content one step further, they get turned down a time or two. You know the recipe for a losing game. You have your four shots, you put down two, and in a round of three, you’re out. In this article, I want to share four tips for creating engaging content that can also snag awards.

Why is that so hard? Well, it’s because our content creators are in a relationship with our community members.

They create, they nurture and grow an audience. But the results are n’t always what we expect. The focus is more on the quantity rather than the quality of the content we choose. I’m getting ready to host a webinar next week (we’ll discuss Google-integrated Content Creator updates! ) so I thought I’d share a sneak peek at how to put a spin on your content with more visibility and interaction. I found some articles that work great to showcase ideas you can apply here at Eurekster.

Here are four tips for creating irresistible content:1. Or, create new content ideas

If you’re still looking for ideas and inspiration, join a group. Or meet a fellow content creator for tea. If your focus is on attracting traffic or building a strong following, then your goal is traffic and followers. A group is usually the best way to brainstorm new ways to grab your audience’s attention. And because group discussions are usually built on the understanding that you’re all trying to solve the same thing, the vibe is naturally positive.

2. Define the problems you want to solve

Create a list of obstacles to overcome for your audience.

Where do you see your customers working on a day-to-day basis?

What happens before they gather round your content creation table? Explain each step to encourage them to step back and evaluate what you’re trying to do. Describe what you want them to discover and when.

Maybe you’ll want to teach people how to conduct a YouTube recording or a blog post workshop. Be specific to show you’re serious about what you’re doing.

3. Create a content idea brainstorming session

After your group meeting, gather in a room to brainstorm. Use whatever format works best for you. Put it in PowerPoint and walk to a meeting place.

Come up with three possible ideas that come to mind. “Write a viral article that will turn into a thing and entertain the audience at the same time” is a good start. Take a photo and, using the right lighting, turn it into something fun. Then you’ll have a great subject idea that you can craft in any format.

4. Give everyone a chance to “click” the article

Every piece of content should be optimised for link-building. They can help promote your content around the web and provide a better experience for your readers.

To do this effectively, go beyond just telling people to click the link. Explain what the key benefit of that piece of content is. Encourage, even surprise, your audience members to get involved. Let them discover a new way to create content and share their learning with the whole community. If people are seeing their link as a reward or a way to make money, they’ll take the right action. If they do n’t find a way to stand out, they’ll barely click or read the link in the first place.

Of course, your article may not be linked to any other websites. But you’ve built interest by providing a great experience for your audience members. Take over the whole community, not just the individual readers. You can gather them for tea or a movie. Look for innovative ways to highlight what makes this article really stand out from other content. Even if people wo n’t contribute themselves to what’s going on, they can still draw traffic by sharing your idea.

Share your content ideas. Share your ideas with other content creators and content publishers. When people see there’s more than one way to do something, they’ll notice and adopt that way. This is great for sharing ideas about how content is create d, how better content can be developed, and how people should create even better material. For example, use your article as a platform to explain the difference between images and videos. Photos are of course infinitely more interesting, but the picture gives everyone a chance to examine a key idea.

Plus, it takes away time and work from photographers, a creative team and cost producers. Videos can create as much value as pictures as they do because they occupy more space and can be used on different pages. 5. Back someone’s efforts

When other people ’s work is creating new knowledge, they can help push that content forward. This does n’t mean they’ll link themselves to your content, but make it obvious that the work that others are doing is giving them something they can use and put their own spin on. Talk about it. Make a link for them. “This is awesome, but does anyone have this interesting idea for something I could turn into a blog post? ” Do n’t keep too much information about your content hidden from others, but make sure it’s still valuable and it can be a way to push that information forward.

That content can use a little more time and effort, but without it no one will use it. The more time and effort people put into creating great stuff, the more eyes it will catch. You ca n’t create anything in your mind by asking someone else to create it. For this to work, someone needs to have been with you before to create your idea. Find someone to look at your story, or someone who understands it. Or even someone in your organisation who understands the topic well enough to edit the article.

If you’re able to find someone who is creative, brilliant, tech-savvy, multi-tasking, and already has a big following, then you have exactly what you need. CES also has its own creative process. The conference (which started in the early 1980s) is all about searching for “why” concepts that build the architecture of CES.

Your next project can have some of those elements too! Do n’t worry about getting everything right. Start with the questions, the ideas, the research, the research that has “why” elements.

Write your story around those things. 6. Live out the story

When writing your story, do n’t worry too much about formulating a precise plan to present your content. Focus instead on capturing the feelings that people are going to get from your piece of content. Not everyone reads the same way as you do, and not everyone knows exactly what they need to do to succeed in their work. Not everyone can duplicate or better what someone has already done. The content you’ve created is a story.

And the story can and will change! As your audience works, builds and moves on with their own lives, so do you.

7. Do n’t use the word “banner” too often

Your content is a tool. Not a static device, but a life-force that’s constantly changing. There’s no reason why you ca n’t build the absolute most innovative article imaginable if you concentrate on developing the heart that brought you into the field in the first place.

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