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- Content Engine Content Marketing
- Jan 14
- 4 mins read
5 Insights on Why Content Marketing is Good For Small Business

Content marketing is not an unfamiliar concept. Many of the top brands in business employ it to great effect. Regardless of your industry or niche, a little content marketing can boost your business’s bottom line. Content marketing is an even better investment for small business, as many are willing to increase their spending on that investment, based on the return on investment they see. Content marketing really works, and the potential rewards are endless. Here are five incredible reasons why you need to get into the world of content marketing, and how to get started. Engage your current and potential customers
Content marketing is crucial to connecting with your existing customers. To learn more about this, create a separate content post to share with all of your desired customers. Throughout the content piece, email customers to gain more insight and open up a dialogue. This will increase your engagement to a greater degree. According to HubSpot, a survey of its content marketing customer base revealed that 81% of their content leads opened up a new email inquiry, provided they read it and 74% indicated that it prompted them to take action. This is not to mention that these emails could end up being leads as well. Convert visitors to qualified leads
Content marketing has the power to increase your ROI and lead to strong leads. For some, this does not come naturally; you have to execute your plan with a solid lead generation strategy. One of the best ways to get started is to ask your team to help. This will also lead to more opportunities to target what your prospects and customers are interested in. Imagine you have the opportunity to start writing compelling content on a subject which you also have a keen interest in. Your team will help expand your knowledge, and your content ideas will be up to you. Drive traffic to your website
With the success of content marketing, it should be a primary focus of any content marketing strategy. One of the best ways to see this happen is to create content that actually educates your audience. In many cases, companies will simply publish articles with no effort put into the details. However, through this type of content, readers can learn more about your brand, product, or service. By sharing a beautiful read that truly educates, your content will attract visitors to your website and keep them on there to eventually complete the purchase. Content marketing has the power to attract the right type of people to your site and lead to your sales conversion.Participate in industry blogs
According to Deloitte, small businesses need to open up their own content marketing to have success. Our economy is all too focused on marketing the products or services of large companies, but the data shows small businesses simply do not have the resources to provide the large volume of content needed to reach target audiences. As a small business, you simply don’t have the resources to start all over again. Simply by creating a good topic, and submitting it to an industry blog, you will have all the information you need to start a successful content marketing campaign. Best practices for content marketing are available for small businesses. There are a variety of things you can do to get started. Getting started can be one of the most beneficial moves for your company. More importantly, keep content marketing fresh and engaging for your visitors. This will keep you top of mind and give you excellent leads and sales from them down the road. If you want to learn more about content marketing, visit the Content Marketing Institute and Want to get started today? Click here to get started.
Create content and edit it
Content editing is also a valuable way to get your business message across. It can help boost readers’ engagement and cut down on what you don’t want to write. And when you are editing the content, you will have the chance to put those ideas into practice. Once you are finished editing, you will have a well-rounded document ready to send out to your network. Keep in mind that while content editing is helpful in bringing in leads, it can be time consuming. To take advantage of the deadline you set for your content, it’s wise to create it in a format that can be easily edited later.
Quality is number one
After you’ve published your content, it’s important to keep it at an optimized level so your target clients can read and appreciate it. Remember, this content is the brand of your business and they will be able to tell that you’re worthy of their business. A template title in the middle of the article is perfect for a person to check to see if their business fits into your business. This article title might show an accounting firm, bookkeeping, chartered accounting or outsourcing.
Do research on competitors
Without reading any more content marketing material from larger companies, you can use tools like Marketo and Google Analytics to find out which companies are going out of business or planning to go out of business. It’s smart to look at what companies in your space are doing and how they are doing it. It’s a good idea to look at the company that’s closest to you to see how they handle social media.
Make sure your content is engaging
Content marketing should make readers’ experience with your brand positive. You want readers of your content to become part of your business. Start your content marketing campaign by using the SEO tactic of link writing. Linking back to your own website and then writing more content or initiating links to your latest blog posts or your next publication. Further links to your website will make your website more attractive. Do the research on your readers, finding out what information they look for in regards to your niche. For example, in our industry, we want our readers to know that they can reach us through email, phone, Foursquare or where appropriate so they can learn more about our industry.
It’s time for a content marketing overhaul. By keeping these points in mind, you can greatly reduce your time, resources and budget when you’re doing your first content marketing project.
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