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How to create content that will have a tangible and far-reaching impact. With the ever-quickening pace of technology and applications and the high volume of information available, content marketing is an ideal way to expand your reach without the risk of just flooding someone’s feed with too much information. No matter what industry you are in, there is a piece of content marketing for you: coffee, apps, business, entertainment, tourism, food, gardening, sports, politics, travel, technology, food. The aim of content marketing is to create content that speaks directly to the reader or viewer, thereby (hopefully) building trust and increasing your customer retention rate. For founders looking to transition their business into the next phase, there are many things that you need to consider. In order to make things easier to understand, we’ve compiled a list of the top 8 tips to getting started in content marketing for your new startup. We’ve also listed different content marketing types and the steps you need to take, to ensure that your content marketing becomes as effective as possible.

1. Start Building Your Brand And Your Company’s History

Building your brand and the story behind your company’s history is an incredibly important step to get started with your content marketing. Think of it as content ’s launchpad, The gateway to your content you’ll need to take. There are many ways in which to begin your journey in a comprehensive fashion. Treat Your Company’s History As A Story

If you had a great story of how your company was founded and got into business, it’s time to share your story with a large audience. You can find those memories and stories at any number of different places – on your business website, your social accounts, in your videos, emails, business cards, business cards, more.

Educate, Inspire And Entertain

Be mindful of the times and your chosen medium, and create content that moves your audience out of their seats. Every article should have a ‘entertainment value’. You might incorporate music, entertaining, engaging quotes, storytelling, images, videos, product infographics, whatever suits your voice and your message. Remember to appreciate and highlight the small details that make your content exciting and memorable. Feature And Highlight Key Outlines Of Your Marketing Channels

The key to successful content marketing is including key pieces of information that are key building blocks to your business’s marketing channels. This will ensure that your audience is able to research your brand and your business in an instant – by reading a piece of content that they just can’t get away from.

You can use these pieces of content to launch your content marketing across all of your online and offline channels. This is the best form of promotion, and your audience will love you for it. Tip:

Make Your Content Creative

Writing clearly and creative content will help to build trust in your message and effectively communicate your company’s credibility to your audience. Not everything you see on your newsfeed should be relevant to your brand, but ensuring that you have content that directly relates to your business is important. If your information and your customer experience are consistently on the top of your list of benefits, visitors will find your business when they are ready to check out. Additionally, allow your visitors to see your content in another medium – such as videos, photos, infographics, ebooks, how-to articles, mobile app, ecommerce, content about your new products, etc.

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WeChat Platform And Twitter

WeChat is one of the most popular mobile apps of all time, and is almost universal across China. You can take content from WeChat and bestow it to Twitter. This is an intuitive way of using native blogging tools to spread news and share stories. The ad format is also an extremely appealing way of bringing your content to new audiences. If you know that your target audience isn’t on Twitter or WeChat, then reach out to those on those platforms. Tip:

Think Local And Make It Transparent

Think outside the box with your content and make sure that you’re engaging with your audience in a way that they can relate to and engage with. It can’t just be content that contains people and content that tackles the current events that happens in the world.

You have to find and grab their attention with content that is relevant to their lives.

What are people in your market interested in and going through right now? Consider your existing customers and the ‘tell a story’ aspect of your messaging. Tip:

Developing Relationships With Your Audience

It’s time to start building relationships with your audience. Building a community to increase relevance to your audience and target and community engagement make for a richer experience. You don’t have to have brick and mortar presence to successfully communicate with your audience.

A newsletter that reaches your audience can only be a stronger asset for your company. Tip:

Be On The Mobile Web

The days of being on the desktop are over, as new users download their apps as a way to connect and stay connected. Smartphones and tablets are a key part of the overall advertising world, and if you don’t have a mobile presence, you are missing out on becoming a part of an emerging ecosystem of advertising networks. For example, it is likely that 80% of users download a newsfeed app and consume news on their mobile devices, whereas the basic web platform is approaching 5%. Now is the time to get your app available and start engaging your target audience in a different way. Tip:

Reach Out To Social Channels

Twitter, Instagram, and Facebook are fast becoming the go-to platforms for sharing content. Consumers are now habituated to getting their news and sharing information on these channels.

As a result, having a presence on these channels offers you opportunities to reach a larger and more engaged audience in a more easily digestible and fast-paced manner. It isn’t just the biggest and loudest social networks that will help you with boosting your reach, but the niche micro networks that are relatively new to the world of advertising. Add in a short blog on Instagram, and reach a tiny fraction of potential customers in a way that you couldn’t have done a few years ago. Tip:

Enjoy The Community

Content and social media can easily get overwhelmed with a lot of information, so why not break things down and use the time to enjoy them? Spend time there, always engaging with the community.

What can you get out of it? A test run of a curated section could provide you with content ideas, a great, new audience, a way to tap into a network of known influencers, and help you make a statement about who you are and what you are offering.

Bonus: The room and social media space lends itself to interacting with your audience through messaging in text, photo, video, and GIFs. Commit To A Schedule

Doing more than once has a poor feeling to it and signals to an audience that it’s not worth getting involved with. Instead, try to create a schedule that isn’t out of reach. Things like content creation and curation is a great place to look to make sure that content marketing takes time. Content marketing can take some time to implement, so get content posted on a schedule before the end of January or early February to send out the right message to your audience at the right time. Know What To When And How To

The best content marketing for any startup is all about community interaction and community engagement. You can’t expect to build a community of loyal readers and community leaders with one of the highest ranking blogs.

The best way to accomplish this is to find and create content around topics that resonate with your audience and are fun to read and share. Use a combination of different formats and formats that work for different occasions. In general, you can create content on your Android Wear, Facebook, Twitter, and Medium pages in addition to your own. Tips:

Write For People With A Connection To Your Market

The market, the demographic, and your audience will all have a favorite topic to talk about that speaks to their specific interests. To draw these people in, use content that relates to and starts conversations with people in those circles.

Content Engine is a State-of-the-Art Content Automation Platform that will craft clear, precise, and powerful Content Marketing for your business.

Ready to Turbo Charge Your Content Marketing and SEO? Request a Content Sample Today