Adopt Ecommerce Marketing Automation with Eloqua

As a brand marketer, you probably know that if you want more conversions, you need to spend more on marketing. As usual, the problem with marketing automation, is that it is usually very expensive to adopt. In the case of ecommerce marketing automation, it is not something that you can pick up a part-time job to do. Every employer is either happy or it is harder to hire these people than before. Unfortunately, having marketing automation in the company is not as simple as having payroll or benefits.

In this article, I will talk about some of the things that really improved my marketing automation and opened me to a new world of possibilities.

Most companies did not understand how to achieve ROI with their marketing automation

Most companies adopted marketing automation without thoroughly understanding how they would make money from it. In most cases, they just wanted to realize automated campaign management and were very vague about how exactly they would get ROI from the platform.

Most marketers didn’t understand why their users loved using marketing automation.

After launching marketing automation, most brand marketers didn’t even understand that it helped them generate more conversions with a few clicks. Sometimes, even those that know how to make money from marketing automation still had a hard time doing so. Even more annoying is the fact that some marketers had integrated Google Analytics without understanding that it is the most intuitive CRM platform.

Most marketers had only one core behavior when using marketing automation

When it comes to marketing automation, a lot of marketers are yet to realize that they need to optimize their marketing campaigns for multiple touchpoints. Marketing automation makes sense only if you have a solution that perfectly fits your specific marketing needs. That is why I included that category above.

Many marketers just use marketing automation to automate weekly emails

When it comes to marketing automation, most marketers only used email marketing automation to automate their weekly emails. I decided to change that to weekly campaigns. This way, you were able to automate one weekly campaign at a time for each mailing to subscribers. Even better, you got a better customer insights and targeting. Instead of only manually optimizing email content or managing daily campaigns, you were able to take action at every campaign action.

I learned to lean on marketing automation to customize email content

Marketing automation helped me to tailor the emails to the exact interest of my subscribers. In most cases, this was just another way to make customers happy, instead of wasting time with repetitive features.

Most marketers were surprised when they received a one-time email campaign

When it comes to marketing automation, a lot of brand marketers were surprised when they received one-time emails. Again, it is so important to optimize your automation to the customers needs. I don’t know any marketing automation provider that doesn’t support this in some level. This is also one of the reasons why I cannot justify spending money on an ecommerce marketing automation platform.

They confused the best for marketing automation with the most advanced for SEO

Despite the fact that marketing automation was initially set out as a solution to improve SEO, it is slowly becoming the best way to go. This makes sense because most marketers only get really excited when they see something new and only use the best for SEO. But, it is very important to spend the same budget on marketing automation. The CMO should first take a basic overview of the companies user base and make sure that only the best product suits their users.

Most marketing automation vendors, were surprised when I told them that I want to focus on artificial intelligence and machine learning

Machine learning and artificial intelligence are becoming very popular among marketers. Many vendors treat them as modules for everyone and the addition of artificial intelligence is now expected. Marketing automation should do the same by adding AI into the mix. That is why I wanted to give my own product the smarts. The first thing I added was AI into my inbox. After that, my email was triggered when I was pushed by a new email to focus on a particular scenario or against my customers preference.

Most marketers do not have full knowledge about marketing automation

Even if it is an unfamiliar program, one needs to understand how it works to benefit the brand. This is why I took a very detailed look at the userbase before it started offering any products to the brand. I believe it’s a mistake to start marketing automation with a piece of jargon. Marketing automation should be leveraged in real life, not broken down into little pieces.

Content Engine Content Marketing

Content Marketing World 2019: Best Use of Blog, Facebook, Twitter

Read here to learn how to achieve an industry-centered strategy that gets the most out of your content marketing spend. In this way, content marketing becomes a case of knowing where the opportunity is and are you going to give it to the public. In the world of digital marketing, where speaking the language of the crowds has become an almost essential skill, getting noticed as a content creator isn’t always easy. With those Community Managers engaged on Facebook, Twitter, YouTube, and Reddit – they can spread the word on Google: and that sounds like a pretty big advantage. As much as we would like to think that a strong buy-now strategy will push us to purchase in the moment, the reality is that it won’t. Instead, you can segment your broader userbase with the right messages and offer a discount only for C2 customers, for example, a discount or a purchase promotion that only reaches the most likely buyers.When you combine lead scoring and personas with data analytics, buying intent should be kept simple. It is only part of a larger buying scheme, which consists of your most valuable content, offers, and marketing campaign data. When you collect the correct data, you can show the audience in the correct manner the content and offers they want to see in the relevant channels, at the right time. Unless you are a creative production company that actually spends their time creating things from scratch, writing and delivering a few thousand words of content for publication every day, you are likely to have a manageable percentage of publishable content on your blog or webpage. Not only is this the evidence in front of you, but also in front of the customers (who generally like to read content that is relevant to them and works for them). Marketers that value their branding and reputation will invest time in producing specific content for specific audiences, places, and occasions. As marketing transformation takes off, these are the types of things you will see getting organized – a stream of content, so to speak. When you have a lot of content and focus on producing compelling content, you will be able to reach the right audience in the right place at the right time, when they are ready to buy. And here’s the thing – the content marketers who are prepared to master the art of testing, and learn how to listen to their audiences, can earn some pretty big advantages in terms of their bottom line. Content Marketing World is an opportunity for you to stay up-to-date and learn new things, and to run towards the opportunities that will keep your website updated with high-quality, relevant content that will keep people coming back.

Content Engine

Jan 23
5 mins read

Content Engine Content Marketing

Digital Advertising Agency Kyobri Releases Data Driven Media Report

Global digital advertising agency, Kyobri, recently published a report that discusses the Content Marketing Service Industry, and helps guide a better understanding on what the future holds. The Data Driven Media Report was developed by Kevin Motts, Director of Competitive Intelligence at Kyobri, working with the analytics team led by Ariel Wilkerson, in collaboration with external editors from Kyobri and Deloitte. “Marketers need to consider this higher investment in content marketing services as one of the different ways to allocate marketing budgets. The data generated by content marketing services also helps a lot in showing the digital consumer when consumers have interest in a product, and when they don’t. By not only providing great content, but also by working with local leaders to the content itself, technology partners can expand into content services, and stand in the way of the bigger giants, such as Google. Once you have worked to understand content marketing and content marketing services, new opportunities will present themselves. This is why Co-grow with Gartner is discussing the technology uses in the content marketing space. Q&A: Motts Provides Tips on Successful Content Marketing Service Delivery Q: What are some of the biggest challenges to running content marketing services business? A: If you can find a content marketing services provider with a very engaged team, it will be easier to manage everything, including monitoring. When you sign up with a content services provider, you need to take the time to take a hard look at them and get to know them. There is another big thing that everyone in marketing knows is essential to building a company that sticks around over the long term, and it’s alignment between the people, strategy, and processes. Right now, the biggest technology I’m using is Google Analytics, which is a tool to measure the performance of a company’s efforts in multiple areas, both inside and outside the company. Although data is used to make decisions about creating content and how you will reach them, social listening and information sharing is also a key part of this: You need to know what’s happening on other channels, especially Facebook, Twitter, and LinkedIn, so that you’re not missing out on important conversations that people are having about the organization. In marketing, it’s a lot about trying to connect to people through the various ways they are consuming information. Both inside and outside the company, technology is your gateway to delivering high quality content in a way that people want to hear. I also see a lot of companies using surveys to get a better understanding of the people working for them.

Content Engine

Jan 23
5 mins read