Every SEO expert worth their salt is amant that having a great web presence is extremely important. A solid digital strategy and keyword research are the first steps to create a website that is engaging and make sure that your content ranks on search engines so that you can attract new visitors. Some of the most popular SEO tactics people recommend include writing unique, original content, keyword analysis, and black hat ranking hacks. Keyword Research: Click to Tweet

Most people think that it’s easy to rank high on the first page of Google when you have a lot of content. This is only true when your entire website is about unique, interesting content. What Google is looking for is originality and uniqueness, which is what makes your website unique. Using research and strategy you can accurately find out the keywords that are most popular on your website and then write content around those words, phrases, and situations. You can use any keyword research software, including Google Analytics, Excel, or any other browser plugin to start writing high quality articles in the SEO category, and then of course don’t forget to perform keyword analysis on your page. Keyword analysis is the final step of any search engine optimization strategy and can determine which keywords are going to be the most effective at ranking well. Organization: Click to Tweet

One of the first things that are highlighted as a strategic SEO tactic is having a well-organized website. SEO includes a lot of content-based elements and many of them are details based. These elements are also shared in the Small Business Optimism Index. Doing SEO SEO means understanding your audience and developing blog posts specifically for that niche audience. This is hard to do if you haven’t specifically targeted the customers and potential customers and also covered the SEO and social media aspects of SEO. The goal of an SEO strategy is to provide all of your content about a topic that people are interested in and important to them and that will be able to get them to find you on search engines. Making an SEO strategy is all about following a specific process and defining your strategy for search engine optimization. Your strategy and SEO strategy is written out and shared on your website, LinkedIn, Fac, and your personal Twitter account, and a lot of times, you can tell where your content is in relation to your analytics simply by looking at the keywords of the page and keywords the anchor text tags on your content. When these keywords are high volume and pages that are being shared a lot are going to feature certain keywords. Social Media Success: Click to Tweet

Search engines are looking for great content when they are looking for relevant keywords. Social media is one of the most important online platforms for search engine rankings. Your social media presence is important because it is likely to have content about your industry and that it gets shared on a lot of different social media sites. Social media engagement will result in higher website traffic, people talking about your website and conversations that happen around a particular keyword. Before you start trying to rank on social media, it is always best to have a good social media strategy and be aware of what you want to share and what content works and what doesn’t. When you start building your social media strategy it is important to factor in these aspects and know how to connect with your target audience. Black Hat SEO Strategy: Click to Tweet

Many people have heard the term black hat. If you are thinking of using SEO to do this, Google will try to target you and search for that keyword and you may be penalized. This is of course understandable and if you go the black hat route Google will look for it.Once you know what makes your website black hat and punish you, why would you do anything else? Even though it may feel good, don’t go this route unless your business is completely dependent on black hat SEO strategies. Some common tactics people recommend for black hat SEO are when you are giving away a free gift to your website visitor, creating an invitation to your website, or other tactics. There are so many low-tech SEO techniques that that your website visitor could be trying to steal your content. Link building using paid search is a great idea, but the more low-key tactics and techniques that you put in an SEO strategy to try and rank well like creating a logo and publish it on a social network, for example. Some of the mistakes that you can make on paid search is to go too far and link to affiliate websites or links that appear to be spam links or link marketing. Bio:

Grant Sennett is an expert in social media, search engine optimization, and content marketing. As a content marketer, producer, and marketer, Grant works to create original content with social media as the focus. This article was originally published in the Spring 2015.

Invest time and resources into creating content with a social focus. Expand your content strategies. Something that might be a landing page for a product, but if you have some marketing savvy, something that has a hashtag on it could be a post for a cool event. Also, create great content through blogging because many people love to hear about your ideas. People love to see it so much that they will share it on their social networks. 1-2, 3, and even some 5-6 word posts are more likely to be shared. This post has more links so you can spre it, and find more people to share it with than if it is just one link. Text blogging is something you can create and use to create awesome content for your blog page. Even just writing short posts will get you noticed. 9 blogging tips

If you are looking for quick SEO strategies, just create extra posts that you want to link to and you can begin to build relationships and showcase that you have ideas for social media posts. This could also help to boost your traffic.

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