We got an email from a reader who wanted to know more about this podcast, so we hit the road and went with it! We’re excited to bring you a guide to managing and managing assets of your content marketing in the Paul Kedrosky Build Your Audience series. We’ve got a killer podcast to go over the process of optimizing your content.

Join us for this installment of Paul Kedrosky Build Your Audience! Thanks to the people at Content Trust, Brazen Careerist, and the Brazen Careerist team.

What is a Content Marketing Asset Audit?

What is a Content Marketing Asset Audit? Is it related to content, social media, email, a content strategy, or something else entirely? A Content Marketing Asset Audit is a roadmap to optimizing your content marketing and improving the results.

You can choose from a number of options that improve your marketing strategies to better showcase your work. We’ll be sharing from 3 steps to conduct your own Content Marketing Audit in this episode of the Paul Kedrosky Build Your Audience. Product/Brand New Content / Social Media Post

Social media is an incredibly important aspect of your content marketing strategy. While you should update it as often as possible, it’s important to stay up to date. And, it’s easy to forget your content is ever posted. A Content Marketing Audit is a great way to re-purpose old content in other formats.

Logistics / Ad Copy / Call to Action

When is a screenshot a social media post and a screenshot a screenshot product? That depends on what makes sense for your content. Copy isn’t ever as great as the original, so there are ways to clean up the copy of a screenshot. You can use an avatar that looks like the original version. You can use an author avatar, a mockup, or a pen and paper piece of software. Editing the copy of a screenshot post can help you learn better about your audience.

Make sure you send the copy to your social media management team as well as the copywriter. Then, you can see the successes of the timing and messaging of a screenshot in action. Organizations who have strict content guidelines in place can create useful screenshots for using when communicating with the brand and for internal use. Digitally Last

Digital last is more than a screen grab. You can use visual mapping to show where a page comes from and what it does in an effective way. For example, an image with copy written about it and a little overhang can create an image in how can be used by copywriters and contributors.

What if you have content that is written in some style for the web but is edited for social media? You can still use video, text, links, images, animation, and much more to enhance the content. Demystifying Your Content Marketing Process

If you own an organization, we can discuss SEO and content marketing in an authoritative way. But if you do not own a company, we can discuss how you can use content marketing to engage and serve your audience. What steps are you going to take for a content marketing audit? We’re excited to share more from Paul Kedrosky about using content marketing to improve engagement and drive traffic.

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Each week we’ll share some tips and behind-the-scenes developments to make the process easier. If you do not have something to say for yourself, you can subscribe to the Paul Kedrosky Build Your Audience podcast here. Listen to the podcast by clicking the “Serial” link below. We’ve also uploaded a transcript of the episode below. Paul Kedrosky: Hey guys. I’m here with Brian Solis.

Hi Brian! Welcome to Content Marketing Month.

I wanna talk about one of the most misunderstood aspects of content marketing. And that is that it isn’t necessarily the quantity of the content you produce that drives the success of your SEO efforts. Rather, it’s the ability to collaborate with other people around the same subject matter or within your market who are producing really great content. [indiscernible]

Brian Solis: Yeah, so I got a note at the bottom of the world about this, and I looked at this and realized that back in 2014, SEO services’ hot topic actually was content marketing. So if you read the literature, you know, SEO services. And so one of the stats they found out when they started focusing on content marketing, and I bet, most people still say it’s as something like, content marketing, it’s just blog posts, it’s just magazines, and they’re looking for the same things.

And it turns out that if you look through the literature for content marketing , which I still don’t know what this implies, but content marketing is a broader concept. It’s something much broader. If you look at the literature, we’re not talking about blog posts here. We’re talking about industry-leading products in your market, particularly television shows, movies, books, music, art, a number of different areas. So search. So that means a lot of different people writing about SEO.

I was a part of that and I just remember being so astonished by the interplay of Twitter, Facebook, and YouTube. My interest, my first interest was kind of in the science behind SEO and how it correlates to where your site was. Because I was just thinking about that as being stuff I could connect with other SEO pros. But also, I wasn’t just learning from SEO people or just reading SEO site’s or thing. I’m working with some of these outside forces like Wikipedia and some blogs and having conversations with people like George Littlejohn, who is, like, one of my favorite guys in marketing, and, like, maybe you already know him. He’s a friend of mine and we’ve had two awesome conversations and one of the topics that comes up in these conversations is content marketing, and what are some of the difficulties in using content to help your SEO.

Mark Coker, who is the co-founder of SEO Content Engine and, like, one of my favorite people in marketing.

And what are some of the problems with using content to help your SEO?

Like how do you generate content?

How do you use your content?

What are the frustrations with content marketing? Tell me about these things. Brian Solis: I have a lot of frustrations with content marketing.

I’m a former journalist. I’ve started writing for the past 15 years. And I didn’t start blogging long before I started SEO Content Engine and in the early days of SEO Content Engine and before Social Media Today and since that time, there’s a lot of conversations in those places about how to grow your business. And one of the conversations I feel a lot of difficulty with is how to get good content.

How do you get content?

It’s something that probably every entrepreneur is going through, right? I started writing for social media because it seemed to make more sense.

I had been a reporter for 14 years and you don’t have a lot of writers. And Social Media Today was starting up.

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