This post was originally published on the Search Engine Journal Blog and is updated here with the help of D.A. Rowan. If you’re just learning the art of search engine optimization, it’s time to ask your domain administrator about the best practices for search engine optimization. This resource takes the guesswork out of your search engine optimization strategy. With this resource, you can apply Search Engine Optimization Best Practices and find the answers you need to make sure your site performs well in Google search results. This resource was created in the partnership with D.A. Rowan, an SEO consultant who teaches this and other keyword best practices courses. Best Practices for Content Marketing – Keywords

So much attention and investment is being invested in search marketing, and it’s the topic everyone is talking about. In the search marketing world, keywords are what SEOs are after, and they play a key role in ranking in search results. Publishing content that optimizes web pages for search engines is just as important as publishing content that optimizes web pages for content marketing. At the top of our content marketing best practices resource, you’ll find a list of the most popular keywords for SEOs. It covers over a dozen keyword types and covers keyword optimization for all areas of the funnel. You can then download the free version of our Best Practices e-book, which also has what we consider to be our most important content marketing tips. Best Practices for Content Marketing – Keywords in the Payload

Search engine optimization is a complex subject and you don’t need to understand everything to get started. There are pages and topics covered in the Best Practices email list that have fresh, original ideas on how content marketing can and should be done. While we cover keyword optimization in the best practices list, we also outline several key areas that we believe require content marketing optimization. Content marketing is part of Search Engine Optimization but it’s not the same as those programs are SEO. If you’re new to search engine optimization or want to learn more, these three “slideshows” are great starting points for getting started. Content Marketing Best Practices – Keywords in the Call-to-Action

Now that you have your content marketing best practices, it’s time to start paying attention to the content your content manager creates. This is where the hard work begins. A call-to-action often tells visitors where and when they can find out more information. Here are two examples of CTA that we suggest you cover and look for in your content. How to Find Out More About a

Product

Think about your content: what keywords do you want the visitor to reach? Is it some kind of announcement? A link to a home page for more information? How do you want visitors to get to a landing page to get more information? What do you want visitors to achieve when they land on a page on your site or in your Google Analytics? Note that “how to” CTA texts are as valuable as “do” CTA texts, as both are good ways to help guide visitors to a landing page. A great example of how to describe your CTA is here:

Next, consider your content calendar. This is when you have a list of content ideas that you want to produce, and where they are going to be published. If your content calendar is full, you’re not optimizing for search. This can be easily addressed. Look at the traffic bounce rates and segmentation on your best performing pages and figure out what you can improve. Now, check your content calendar.If you don’t like what you see, there’s something wrong. Make a couple of changes. Quality is everything. Are your titles proper titles, and are they catchy? If they are, you’re doing your job. Would it be difficult to improve your title, excerpt, or ask for feedback to write a more compelling, more engaging title? It may help. In addition, content that’s simply “good enough” can and should be improved in depth, especially if it’s on your core content calendar. Can your content be improved? So now you’re ready to take your content marketing best practices beyond the basic basics. There’s no substitute for SEO expertise, but there are many things you can learn by learning what happens in both the editorial and content production spaces. Content Marketing Best Practices – Getting Started

Another key step towards getting your content marketing to work is to begin with a few basic steps, either on your own or with the help of D.A. Rowan and your domain administrator. You can access our useful post How to Do Content Management Right. We provide you three reasons to enter content management: To promote your website, to fulfill a demand, or to support a business requirement. You can start right away and then explore your options based on your content objectives. You may want to try a simple introductory blog post on what you do or write about, make that your first article that reflects who you are, or produce a series of posts on a specific topic. Once you’ve made a few posts, you may want to switch to a traditional format of long-form posts or a short series for example with a few high profile or well known visitors. What to Write About on Your Blog

Before getting started, here are a few things to keep in mind.

When it comes to writing, your prospects don’t like general, humdrum items. They want to know that they can trust and that you’re a reliable expert in your industry. This is often even more true of yourself. What that means is you need to write about things your prospects care about. Here are some questions you might ask yourself when considering the topics you can write about on your blog:

Q: I’ve just visited your site. What are some ways I can add value to the site?

A: There are a few ways to add value to your site.

– review an industry news post

– find a short, interesting post that your audience can relate to, and then share it on your blog

– deliver a great piece of content with your newsworthy items or educational posts.

Use SEO Keywords

After doing your due diligence on specific topics you can write about, you need to come up with keyword research tools for yourself. Sometimes that seems like a full-time job, but with the right tools you can take a first step toward search engine optimization and content management with a few key steps.

Once you get the words for a topic down, you’ll need to do a keyword search for the keyword along with the “related terms” part of the URL. This will sort the listings into related terms, high-ranking terms, then new and qualifying keywords.

Below is a short list of a few webmasters who currently rank in a high-ranking position for “content management.” It’s a good benchmark for your own strategy for the title and content of your blog.

Facebookebook is the second largest website on the web. It serves over 700 million users every month. While all of these are in the TOP 10 for your related keywords, 1 is #5 on Facebookebook and is a semi-related keyword.

Google is the #1 search engine. It serves more than 4 billion searches each month. Google is also #1 in the SERPs for related words (related, similar, value added, related news, related, and similar in star).

Facebookebook and Google may be high-ranking, but they aren’t the #1 or #2. Their content is not content marketing, their knowledge is not about you and your business. Google and Facebookebook content can be highly valuable, but their page content is not.

Google is #2 in the SERPs when you add the “related words” part of the URL. Facebookebook is #5 in the SERPs when you add the “related words” part of the URL.

Your content marketing strategy should be the same as the strategies for your search strategy. When developing content, you need to choose “semester” as the main title. For example, if you publish a blog post on the topic of “coffee-drinking KOLs,” your title should be “coffee-drinking K

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