Content Marketing Tips for Your Startup

Content marketing is all the rage, and for good reason. If you’re not curating your own articles from various sources and creating more like-minded and dynamic content , it’s hard to stand out when people scan through and start consuming content from all places and places. If there’s one thing your startup needs to be successful, it’s good content. And according to the Content Marketing Institute, the largest provider of content marketing , 90% of marketers have an online presence, and 80% of marketers have a website, making content a very important (and valuable) marketing tactic. Check out these top content marketing tips for your startup, whether you’re a business owner, consultant, or entrepreneur — it’s imperative that you aren’t doing this anywhere else.

1. The Internet is your content market

According to a study released by First Insight, 63% of businesses, such as startups, have employees who aren’t SEO specialists and a 2014 Econsultancy report determined that 62% of marketers have done “in-house development” when it comes to content marketing. But let’s be clear. Content marketing is hard.

Creating original content without assumptions of popular topic and concepts is hard. Making headlines, writing the article, publishing it, growing, and managing your audience is hard. The internet is your content market, and that means everything you do has to be SEO friendly. With thousands of tweets a day, Tumblr, YouTube videos, pins, and the like, the number of people who use the internet to find information can be overwhelming. The internet, in the eyes of the world, is a user-friendly sandbox where you can experiment with different topics, get creative and try new things, and try them out and see what works. Start doing that, and it’ll help you improve your content marketing skills and your startup’s success rate.

The social sphere will let you

Don’t you like things that reach your customers? (Yes, yes I know: They’re a bunch of idiots.

Aren’t they?

)

The good news? The internet is your social sphere.

With social media’s four main usage channels (Facebook, Twitter, LinkedIn, and Instagram), you have the ability to reach out to and educate your audience. Email has always been there for you to connect with your customer for business. But with an ever-growing number of people having cell phones and occasionally even an iPad to browse the internet, you have the opportunity to push a message to a much wider audience with a single click.

3. Make sure you stay on top of

Whether it’s highlighting posts you’ve found elsewhere or reading in your feed, content marketing has a hand in telling a story. Take a look at the headlines on the sites you follow.

They may be different, but they can showcase exactly who you are, what you offer, and what kind of content you’ve contributed. Get behind it if you have company or personal followers. Just like what you’re doing with your social channels, content marketing is all about getting your message out.

4. Switch out your SEO

Content marketing isn’t real-time — and SEO is the artist’s long-term career, not the blog post on your homepage. No. It’s important to keep up with the latest SEO trends and check to see what’s working now to keep content marketing fresh and engaging in the audience’s eyes.

When you think about your community and your fans, you should be their biggest champion. Facebook offers a tool to organize your News Feed so you can easily keep track of the posts you like and the posts your followers like to. Hootsuite takes this further by organizing conversations in your timeline so you can get the bottom-line info you want. They also help you understand how engaging the content you share is and offer you a solution so you can create new and interesting content. And any business looking to reap the benefits of content marketing should be on top of them. SEO means having the best properties in the key keywords you want, growing your audience, and getting the results you need to compete with big business in the field.

5. Clean up your story

If there’s one thing your startup should be doing more, it’s telling a compelling story that excites and engages the audience, and that also appeals to consumers in some way. It should be a no-brainer to tell your story through your content. Instead of employing a tool to tell your brand’s story in the web, consider letting your content tell you your story. Whether it’s your social media accounts, your website, or your printed materials, use storytelling to tell the story you want. Of course, if you’re using a storytelling tool, make sure you stick to well-known facts and facts, and stay away from inaccuracies and opinions.

6. Get your brand identity

For much of the past decade, a great startup story has been told through copy. In 2018, companies are focusing on looking to the visuals of their brand with an eye to their social media presence. Make sure you take advantage of every element in your business story, including visuals, visual tools, and how you market your brand to build your startup’s identity.

7. Build a community

Successful content marketing depends on a robust community and an engaged and passionate community. Sure, you’re out to build your brand and connect with a large audience, but make sure that you’re serving and connecting with those with similar hobbies, interests, interests, or lifestyles.

Content marketing is all about tapping into an audience’s passions or expectations and exceeding what they’re expecting of you. And that’s what makes content marketing successful in the end, right? Not everyone makes the same. That’s why a reader’s magazine or a follower’s blog are a great resource for getting started with content marketing. You can use them to compliment your own creative vision and to look for content ideas.

8. Lock it down

You can use your own content marketing platform for pretty much anything, and your startup may not even be ready to hire a content editor yet. While you’re working your content, save some space for events, print publications, photos, and presentations on your site.

Make sure you keep content separate from your main accounts, even if that means it appears on separate platforms. This ensures you keep your focus and ensure you’re making a list that covers everything that’s to be covered. A content editor will always stay on top of that.