Global digital advertising agency, Kyobri, recently published a report that discusses the Content Marketing Service Industry, and helps guide a better understanding on what the future holds. The Data Driven Media Report was developed by Kevin Motts, Director of Competitive Intelligence at Kyobri, working with the analytics team led by Ariel Wilkerson, in collaboration with external editors from Kyobri and Deloitte. Kyobri focuses on the creative aspects of content marketing, specifically content marketing services. Content is only one part of a larger marketing investment, although it is often forgotten if the entire project falls outside its core responsibilities. According to the report, 79% of content marketers across the world will increase their content spending for next year. “Marketers need to consider this higher investment in content marketing services as one of the different ways to allocate marketing budgets. Content marketing is a much more unique use of marketing spend,” says Motts.

“Content marketing services can broaden an advertiser’s strategy with strategic options and achieve more engagement for the brand. The data generated by content marketing services also helps a lot in showing the digital consumer when consumers have interest in a product, and when they don’t. This is the value of content marketing, because it helps marketers and advertisers to optimize their campaigns and marketing budgets. ” Read more about the content marketing service marketing industry and application in marketing here. Content marketing services providers are normally a focus for public attention. However, there is more to them than just the traditional PR function.

“If one is a successful content marketing service provider, that client can be an active member of the industry and find likeminded partners with complementary skills and approaches to content marketing services,” explains Motts. “They can also work with information technology (IT) companies. By not only providing great content, but also by working with local leaders to the content itself, technology partners can expand into content services, and stand in the way of the bigger giants, such as Google. ” Read more about tech in the content marketing space here. Once you have worked to understand content marketing and content marketing services, new opportunities will present themselves. This is why Co-grow with Gartner is discussing the technology uses in the content marketing space.

Take this opportunity to keep up to date with the latest technologies and catch up with the conversation as well. Q&A: Motts Provides Tips on Successful Content Marketing Service Delivery

In the interview below, we invited Jennifer Motts to share her content marketing services personalized delivery services and recommendation; where to find talent and what’s the biggest challenge when running content marketing services business. Q: What are some of the biggest challenges to running content marketing services business? A: If you can find a content marketing services provider with a very engaged team, it will be easier to manage everything, including monitoring. This requires understanding your target customer, how they work, and where their work flow is. You need to be able to look after a representative customer no matter where they are in the world.

When you sign up with a content services provider, you need to take the time to take a hard look at them and get to know them. You need to know how they are doing what they do, and if they are a good fit. You can assess them by going through the “Who Does it” research that I do. I’ve added a feature where you can see the profile of people working with me. It is based on CMO interviews. If you are a team member from out of the area or the company, it will help you with your focus if you can get some insights into what they are really engaged with, as it’s usually the more formal individuals in the team.

If you can get in to spend some time with them, that’s the way to start. Get inside a team to find out who really matters. I’m a senior member of our content marketing services team at Co-grow, a content marketing team that covers 50 countries, so I’m in a position to help each market grow independently. Get in there and learn about what people are doing. I have a ton of clients that I have worked with in the past, so I know exactly what they’re focused on. We get the high-level information from team members, so when we meet with them, we know exactly what to say.

For most companies, the key success factors are number of clients, number of leads coming through, and time spent with someone. This is how your employees, partners, and external partners learn to work with you. But from my experience, teams are highly motivated when they know they are a key component of the success. There is another big thing that everyone in marketing knows is essential to building a company that sticks around over the long term, and it’s alignment between the people, strategy, and processes. The best marketing team has a clear direction for the company, and a single, definitive use of the most talented people in the company. I advise my clients to think of technology not just as a tool to create something, but as a way to navigate their way forward.

It’s like saving. In life, if you save something, it will last for a long time. It never goes away. Technology is no different. It can be one of your best “saving tools. ”

[Related: How Customer Experience Helps Build your Brand & Grow Your Business]

What technology are you using to do your job? Right now, the biggest technology I’m using is Google Analytics, which is a tool to measure the performance of a company’s efforts in multiple areas, both inside and outside the company.

I have used digital analytics to understand our own data for the last 5-7 years to shape and improve our own data center.

How do you use analytics to make better-informed decisions? In a lot of ways, tech allows you to bridge the digital divide. The things that online have access to are more readily available to those who live outside the internet at one time. Some of the best ROI you can have with tech is to reach more people. Look at creative things people like to say, look at how your brand will resonate, how people are driving their conversations, and then figure out what your response needs to be.

Although data is used to make decisions about creating content and how you will reach them, social listening and information sharing is also a key part of this: You need to know what’s happening on other channels, especially Facebook, Twitter, and LinkedIn, so that you’re not missing out on important conversations that people are having about the organization. [Related: 5 Ways Data Can Improve Your Company’s Customer Experience]

How do you integrate tech to work more efficiently? In marketing, it’s a lot about trying to connect to people through the various ways they are consuming information. Both inside and outside the company, technology is your gateway to delivering high quality content in a way that people want to hear. Use social listening and social media analytics to find out what resonates most with your audiences. Next, you’re on your own to create that content.

Create your own tech tools or extensions of those to provide more opportunities for people to connect and be inspired. Here are a few ideas. Using retargeting technology, you can send your sales team a piece of visual content they created for the website, as well as encourage them to “like” it and share it on their personal accounts and Twitter. I also see a lot of companies using surveys to get a better understanding of the people working for them. [Related: Using Google Analytics & Paid Social Media]

For me, collecting feedback is very important, as we provide advice to the companies on how they can increase customer satisfaction and use it to inspire them. We share how we work for the clients, the culture they love to follow, the ways we think other leaders can do the same.

We will share how we feel about the work we are doing, too.

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