Experience the history and culture of a destination

A Digital & Content Marketing Executive. You want to help guests make the most of their trip by partnering with them to create content and increase awareness of their brand. Learn from existing SES attendees and experts

As a Digital & Content Marketing Executive at Tourism Ireland, you will spend time with existing SES participants to explore ideas and take advantage of the unique opportunities the Festival provides. A recent hire, this position gives you the opportunity to work closely with an extremely talented and connected group of digital executives at Tourism Ireland. Key positions within Digital & Content Marketing Executive

As the Digital & Content Marketing Executive, your role will be to plan digital strategy and demonstrate ROI for our brands by developing appropriate content. understand the impact of content content strategy across the Group and use it to further enhance the marketing effectiveness of our brands by prioritizing the development of content strategies that provide sales and customer service value to our target market. develop exciting content around our global networks to showcase our destinations and draw in new leisure and holidaymakers

lead a strategy to increase awareness of the destinations through content distribution via leading social media platforms. bring in new and emerging global social media channels to the group by providing global public relations support around our brands

develop and implement marketing communications campaigns across major global influencers and high-value consumers with a focus on maximizing awareness through social media and raising consumer awareness through tools such as content marketing. manage current project portfolio and plan new project start time

knowledge of the Social Media Community generally

strong writing and communication skills

suitability is a 2-3-year focus with a minimum 4-5-year commitment expected. Position not available

About Digital & Content Marketing Executive :

Digital & Content Marketing Executive is a exciting, digital media role with experience working with brand, agency and agency partners. You will be developing strategic eCMS plans for this role and using your understanding of leading digital platforms to engage potential and return visitors to the destination to create content for social media.

Your responsibilities will include:

· Engaging influencers to promote destination-branded products and services on the Social Media platforms: social media APIs like Medium , Pinterest and Twitter. · Promoting our target markets via social media with branded content in highly targeted and relevant formats. · Defining and keeping a list of the global social media influencers targeting our target markets to ensure we are providing the most relevant content to our target audience. · An understanding of measurement and understanding audience behaviour through the process of eCMS and getting real time data from social media to inform and develop processes. · Defining the most suitable marketing communications scenarios with influencers using these tools, and enhancing marketing communications by including targeted holiday and same-day flights. · An understanding of how to determine which visitors might engage with tourism partners, on a per visit basis, and weeding out potential visitors before delivering a service to the ultimate target market.

· Understanding the effectiveness of emails/texts/voices to ensure that direct messages are read by recipients and authentic and reach their target market. · An ability to quickly revise content scenarios and use lessons learned to improve content strategies for specific target markets. · An understanding of the value of personalisation and how to personalise, optimize and personalise marketing messages to reach your target audience. · An understanding of how to write compelling and effective copy and messaging for each different audiences. · An understanding of the influencer engagement processes and go-to-market strategies. · An understanding of the types of content each campaign is attempting to achieve and how each influencer will be used

· The ability to craft copy engaging the target market

About Digital and Content Marketing Executive | 399306

• This position is not available

• How to apply

• Click here to apply. Digital and Content Marketing Executive® is a challenging role, yet one you can really take ownership of.

We look for someone who believes passionately in content, will often work longer hours to create both original and shareable content, and will spend significant time on the road meeting with companies, creative agencies and content creators. An understanding of how to determine which visitors might engage with tourism partners, on a per visit basis, and weeding out potential visitors before delivering a service to the ultimate target market. An understanding of the effectiveness of emails/texts/voices to ensure that direct messages are read by recipients and authentic and reach their target market. An understanding of the effectiveness of content scenarios and use lessons learned to improve content strategies for specific target markets. An understanding of the value of personalisation and how to personalise, optimize and personalise marketing messages to reach your target audience. Above all we look for someone who stands out from the crowd and believes in themselves as a leader with the potential to become a self-made leader.

This is a great opportunity for someone passionate about the travel industry to make a career change. This may seem a bit out there to most in the travel industry, but there are some great people at Travel Republic who have fulfilled a different career path, and we all know that content and content marketing careers have gone from stardom to the common man. We have a great suite of travel blogs that drive tourism in Ireland and a wealth of experts at Travel Republic that can share a lot of knowledge about what drives travel in Ireland, even if you don’t know anything about it! Visit Travel Republic’s website here for more information. Winner of the People’s Choice Award at Travel Republic. Visit Irish Travel here for more information.

Location: Killarney, Co Kerry

Career Highlights:

• Bringing shareable content and imagery from Travel Republic to the digital world. • Establishing a profile at Travel Republic with over 10,000 visits per year. • Proven to deliver results. • A fantastic way to progress to senior marketing roles in the travel and tourism industries. • High Five User Experience created, awarded and implemented. • Developing our own technology and implementing it through our own internal processes and processes.

• Leading through content to support digital marketing. Education & Experience:

• Bachelor of Arts in Design/Business

• Bachelor of Arts in Interdisciplinary Business

• Additional Diploma in Digital Communications, Tourism Ireland

Advanced Training:

• Travel English & B2E Multimedia Marketing

• Travel English & B2E Multimedia Marketing

• Digital Marketing Manager

• Master of Arts in Digital, Tourism Ireland

Experience in Content Marketing:

• Marketing Training by Portent, Co Kerry. • Experience in Content Creation & Engagement

• Training by Rotary Club of Killarney with ActiveTech Management School. Content Marketing Think Again:

• A crossroad point and possible test case to use in the UK where all products are digitalised, including a new or existing company who are not brands and/or in-titling products purely on the basis of technology. • A mature travel market with a mature audience that is familiar with the travel industry. • AI is a significant contributor to economic impact of tourism.

· Data is the lifeblood of the online travel industry and Travel Republic and many travel businesses are struggling to optimise and position themselves in the data-driven age. • Data is vital to make marketing decision. We values are the flexibility of working hours to be able to enjoy a family life and get home to sleep in time to feed our children. Benefits:

• Sick leave of two weeks. • Breakfast club. • News and updates. • Perks: health club membership, free magazine.

• Travel Must’s: a bed in Kensington House, Budget hotel, Dublin. · Access to complimentary golf cart, traditional Irish breakfasts, free movies, etc. • The Mayo Sports Club and Football Stadium for the 2019 finals and finals games

Do you dream of working in the travel industry and have an idea for a career change?

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