Beloit Daily News editorials and some of the U.S. regional leaders in content marketing are featured on an industry-leading information platform launched by Newswires Inc. and The Hollywood Reporter on Earth Day. The initiative – called Earned Media Advantage – seeks to elevate quality and accountability in the best-of-breed reporting. The platform has hosted the Top Influencers In Content Marketing (IICM) program since April 2017, and is designed to connect promising content marketers with influential media outlets for the goal of enhancing their content and influencer content. Key notables to have presented on Earned Media Advantage since its launch include Jake Bain, publisher of FUSE PR International; Mike Donovan, executive vice president of content at eMarketer; Rich Ford, vice president of North American content and marketing for H&R Block; and Matt Rolston, co-founder of Rolston Media. Earned Media Advantage selected content marketing leaders from across its global network for its tour, including Eileen Smith, executive editor and co-founder of Social Clarity; Laura Shepherd, brand editor for Robert Rose’s The Refinery; Mary Ann Taylor, editorial director for CliffsNotes; and Christine Heffernan, director of editorial operations at Rolston Media. CliffsNotes and Rolston Media are both part of the Newswires global network, while the other North American newsrooms include Business Insider and HuffPost. Heffernan said she has had “a fantastic experience as a coach on this program.

I can’t wait to start working with our new future media. ”

Newswires co-founder and president Gary Benenson said: “Earned Media Advantage is the culmination of our seven-year Search Engine Optimization (SEO) efforts. The term ‘SEO’ is something we throw around a lot, but when it comes to content marketing, we create it regularly and know exactly what we are talking about. Search Engine Optimization is the fundamental basis of getting to the top of search results, and our experience doing it consistently gives us an edge. ”

In September, when the program introduced its interactive Digital Content Marketing Council (DCC), Newswires established specific criteria for adding DCC members. The criteria included articles with high quality and original stories, that are written and edited in-house.

“Our team looks at content in a holistic way, which applies to everything from visual assets to content marketing‘s intangible (the connections between people),” Benenson said. “For instance, the stories in our top-of-page type sections have to have a great visual aesthetic and a great emotional core to them. “

(Watch the trailer of the program below. )

The Program’s scope expanded this week to include Newswires‘ U.S. regional offices that span 11 newsrooms, representing 18 local TV markets across the country. The program, which serves as a recruitment tool to find further content marketing programs, is hosted by the Fort Wayne News-Sentinel. Newswires, an Associated Press content affiliate, also distributes roughly 16,000 news stories, often drawn from hundreds of articles, across 170 daily and weekly newspapers and other media.

Newswires distributes all content via the syndication platform Websphere, which aggregates content from hundreds of media companies around the globe. Darnell State University’s Dean of Digital Media Sydney Rossberg, recognized as having “a sharp eye for the future” by media mogul Ted Turner, along with his peers and peers within digital marketing are featured in the program. “We have held an Earned Media Advantage program since early 2011, where publishers can ask their peers or traditional and online media to share feedback on content marketing programs and their success or failure,” says Philip R. Falcone, Newswire’s founder and CEO. “We look forward to building upon its success by expanding to more newsrooms and further spreading our reach across the country. ”

For more information, please contact Websphere at (206) 995-1120 or marketspeople@iws.com. For more information on the Program, please contact them at (202) 376-0066 or metropolitan@wspeople.com.

“The media industry has changed forever by the development of the Internet. Anecdotally, I bet everyone agrees that the Internet has brought with it not only expanded access to information and opinion, but tremendous change in how we interact with and learn from stories. Thanks to the ongoing growth of social media, digital content is now at the forefront of all our lives and informs the future of media. Newswire has expanded beyond our core content-to to help content creators and publishers connect with audiences to inform and inspire them. Newswire and digital content teams give people a way to be informed for 24 hours a day, 7 days a week,” says Phil Falcone, founder and CEO, Newswire. “Through this program we go beyond the original headline on a story and share others’ perspectives and experiences about the story and context of the content itself.

We have held an Earned Media Advantage program since early 2011, where publishers can ask their peers or traditional and online media to share feedback on content marketing programs and their success or failure,” says Philip R. Falcone, Newswire’s founder and CEO. “We look forward to building upon its success by expanding to more newsrooms and further spreading our reach across the country. ” For more information, please contact Weesphere at (206) 995-1120 or marketspeople@iws.com. For more information on the Program, please contact them at (202) 376-0066 or metropolitan@wspople.com. To help Newswire reach new audiences, we also created an e-newsletter, our online landing page, its mobile web apps, and our Facebook Timeline format. To read more about Newswire, please visit www.

wspople.com. Follow Newswire on Facebook and Twitter. KEY GUIDED TOUR PROGRAM Newswire recently participated in the “Newswire’s Earned Media Advantage Program” hosted by General Knowledge. This was the second year Newswire was the host of this event, now in its fifth year. Over the next several months, Newswire will provide access to the Top 5 content marketing teams in the U.S. to share stories and valuable experiences. Newswire is also providing content and top experts from the industry to community members as an example of how content will play a big role in the future of media.

For more information on the program and to become involved, please visit Newswire’s Earned Media Advantage Program Newswire recently participated in the “Newswire’s Earned Media Advantage Program” hosted by General Knowledge. This was the second year Newswire was the host of this event, now in its fifth year. Over the next several months, Newswire will provide access to the Top 5 content marketing teams in the U.S. to share stories and valuable experiences. Newswire is also providing content and top experts from the industry to community members as an example of how content will play a big role in the future of media. For more information on the program and to become involved, please visit Newswire’s Earned Media Advantage Program Nonprofit Venture 4, Facilitating.io , Finance 18, Boardrooms 4, IBM , eLearning, Good Shepherd Clubs , Kircin and other 8. 6 million users a day. More than 350,000 journalists are subscribed to the Newswire Platform and top global media brands including UK’s The Daily Telegraph, France’s Le Figaro, and Australia’s The Age Newspapers.

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