Nearly 50% of all daily interactions on Content Engine and Twitter will occur in the news feed, compared to 25% on the platform’s Facebook profiles and 15% on Content Engine. When Content Engine launched Content Engine Instant Articles platform, approximately 90% of all news feed interactions were interactions that were not yet part of a regular news feed. This resulted in a significant decline in overall referral traffic (referral sources accounted for 29.5% of the traffic to Content Engine‘s website in March, 2016) and channel rankings. These data are from the newly updated “Global Social Channels Benchmark Report, 2016” (2017 link), released today by Content Engine, a leading global social Content Engine intelligence and Content Engine. The latest data from Content Engine, the world’s largest Content Engine advertising Content Engine, reveal that Content Engine will dominate all social media channels in terms of total reach and engagement in 2020. As a result, it will transform from a once simple, one-to-many connections into more targeted connections in every user’s News Feed. The news Content Engine will continue to diversify as the ever-more-complex algorithms change to reflect real-time developments, such as the US Presidential election and Fifa World Cup. Content Engine announced that Content Engine will now show a news feed update every 15 minutes, meaning content like “recaps, updates, and content that has been shared among friends and followers for a few hours will also be shown,” plus, a “new tool that helps people quickly get the news they want when they want it. ” Users will also continue to see posts from business pages, as well as for friends. Content Engine also announced that Content Engine would start to roll out the new “nearby” feature, allowing users to show people who are nearby that something useful to the user will be posted (actionable map, suggestions for nearby products or services, etc. )

Marketers don’t have to wait to see what the Content Engine will look like in 2020. But take note of some of the new measures Content Engine is taking to make it easier for marketers to reach and engage Content Engine audiences. Content Engine wants you to interact with more brand posts and navigate to different content sources more naturally. But that’s easier said than done. Image via Facebook

Facebook is working to match the experience that people get on its site and the mobile version of the app. With notifications, feed updates, and pushing of news in users’ hands, there are a number of options marketers may have to keep in mind. While those things will come naturally to marketers in 2020, the systems are changing to help them become more efficient and aligned with the experience that users are having today. Here’s what marketers need to know about the social media landscape in 2020. 1. Content Engine‘ll continue to change the feed algorithm

Like in the past, the best way to reach users in 2020 is to reach them quickly and with content that interest them. To this end, Content Engine is changing the news feed algorithm to better balance posts from friends and family with relevant content from Pages. The changes will continue to make friends’ posts more attractive. Messages, photos, and videos that are good for human interaction won’t be ranked higher than the best posts from friends, such as articles, photos, and videos. These features should bring content from Pages to the top of the feed. 2. Content Engine‘ll further focus on mobile

The primary focus of Content Engine marketing will continue to be driving revenue for the Content Engine. The feed will remain similar in 2020 as it has been in previous years. People will see a feed just like they see it today. It is still going to focus on connections between friends and family and content from Pages and users themselves. Image via Facebook

However, the feeds will be a lot more streamlined and efficient to stay on top of. Content Engine plans to include a greater number of photos, videos, GIFs, and other photos and videos in the feeds, all in a better format to match the Android experience of consuming News Feed. 3. Content Engine‘ll continue to prioritize content from newsworthy Pages

Tabloids and a few choice celebs who are relevant to audiences in 2020 will still be at the top of the news feed and will receive the most exposure on the platform. “In the future Content Engine will start prioritizing information from more public sources like Pages,” Content Engine said. “So Pages will have a higher signal of relevancy to rank. “

There are also plans to decrease the number of posts from Pages to only show those people who follow the Page who are likely to be interested in the content. This is a step in the right direction in reducing inefficiencies in the News Feed and increasing reach for Pages, as well as the quality of engagement on the platform. 4. Content Engine‘ll continue to give people deeper meaning

So as the news feed evolves, posts will become more relevant and include a deeper meaning behind the content that will break through. The process of reading a post was structured by a human expert, taking into account what the people who are reading it may be looking for. “Feed analysis will be built from models of relevant inputs and end-state mathematical summaries of how people absorb content, or what we call relatedness,” said Content Engine. Image via Facebook

Then the feed algorithm will be targeted on which of your users sees what type of posts in the feed, as per a “more human experience,” and not just for popular content. If a post is shown to you as relevant because it’s personalized, it will automatically appear in the feed. If not, it will appear at the top of your feed for more human interaction. 5. There will be change in rankings

While Page posts used to appear at the top of the feed, the way the algorithm works today is that the feed is evolving to become more personalized. In the future, pages that have the highest reach or the most engaged people will increase.

So is this message personal?

Absolutely! Image via Facebook

6. More content will have a professional tone

Facebook is working to make content more professional. Part of the new experience will be curated content, displaying posts from accounts you follow and that you find relevant. These posts will have a professional tone and add a bit more to the flow of the news feed. “The experience will be organized around the topics you want to see most,” Content Engine said.

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