Falling Short: The Unfortunate and Disadvantaged Side of SEO

Back in June, I wrote the article “Let’s Discuss search engine optimization,” during which I took the time to talk about why SEO (search engine optimization) and paid search marketing (paid search marketing) are going in opposite directions.

I said that large businesses and small businesses alike don’t have to sacrifice efforts on either because you have to benefit from either side. What I didn’t realize at the time, though, was the error that comes from forgetting the advertising space we sometimes have on our own websites.

I know I, being a publishing industry veteran and a full-time author, have a lot of personal and professional relationships that I’ve kept silent about for years. The path I’ve been on, including countless of hours I’ve put into advertising on my website, have been quite a bit of sacrifice. At some point in time, though, you realize that your own personal money needs to come first, and you set a limit on how long you could put up with the bad feelings and the risks.

This is exactly what happened with my client in “Let’s Discuss Search Engine Optimization.”

He was adamant that he needed to find a way to get more traffic to his website, but the marketing campaigns and demographic research he’d been doing weren’t enough to get him anywhere. SEO didn’t work; paid search marketing didn’t work.

He was spending a few hundred dollars a month for both paid and organic search, but by the end of the month, you could see his website had a lot of dropped links and questionable metadata. It just wasn’t working. What he didn’t realize then was that at some point he needed to change his website not just to get more organic traffic to his website, but to also sell more products and services.

It was a process that took him almost half a year to complete, but he managed to do it. He brought in almost a thousand visitors a month for his company through paid search, as well as an order or two from his own website each month.

Eventually, the work of changing his website came to a complete stop, so he made some apologies to me and others in the industry. He got a few ideas and went looking for various ways to get the job done, and finally decided that he was going to do it himself.

He added his store to his website, and figured he would just keep adding his products over time. He didn’t realize that his changes were actually causing his website to perform better. He also had some great programs and resources available to him through the end of the year, which allowed him to succeed where he couldn’t get away with falling below his usual monthly threshold of a few hundred dollars.

As a seasoned marketer, knowing what he was doing, he successfully arranged for his store to be featured in several items, and that translated into steady traffic. It took him about four months to reach the break-even point for a large impact, but it was worth the wait.

We live in the information age, and sometimes, just as an entrepreneur or a marketer, we have to know exactly what we’re doing, and unfortunately, we can sometimes make the decision to be just another pitchmen. For these guys, that means taking the time to learn and adjust your ad strategies to your products and services based on the needs and desires of the users who are buying your services.

If you want to use the right website to sell your services and products, you have to know how to optimize your website to succeed.

People may think that this requires a few months to let a website go through a proper process of design and development, but that’s not it.

For high-quality sites like my client’s website, optimization is a matter of months. After giving the site a lot of thought, and working out the details with other professionals, my client was able to turn on his website and it started to excel right away.

The trick is knowing that your website has to be optimized in order to be successful, and having a self-awareness that you need to know and understand this all before you can succeed.

Marketing Search Engine Optimization SEO

Content Engine Content Marketing

Content Marketing World 2019: Best Use of Blog, Facebook, Twitter

Read here to learn how to achieve an industry-centered strategy that gets the most out of your content marketing spend. In this way, content marketing becomes a case of knowing where the opportunity is and are you going to give it to the public. In the world of digital marketing, where speaking the language of the crowds has become an almost essential skill, getting noticed as a content creator isn’t always easy. With those Community Managers engaged on Facebook, Twitter, YouTube, and Reddit – they can spread the word on Google: and that sounds like a pretty big advantage. As much as we would like to think that a strong buy-now strategy will push us to purchase in the moment, the reality is that it won’t. Instead, you can segment your broader userbase with the right messages and offer a discount only for C2 customers, for example, a discount or a purchase promotion that only reaches the most likely buyers.When you combine lead scoring and personas with data analytics, buying intent should be kept simple. It is only part of a larger buying scheme, which consists of your most valuable content, offers, and marketing campaign data. When you collect the correct data, you can show the audience in the correct manner the content and offers they want to see in the relevant channels, at the right time. Unless you are a creative production company that actually spends their time creating things from scratch, writing and delivering a few thousand words of content for publication every day, you are likely to have a manageable percentage of publishable content on your blog or webpage. Not only is this the evidence in front of you, but also in front of the customers (who generally like to read content that is relevant to them and works for them). Marketers that value their branding and reputation will invest time in producing specific content for specific audiences, places, and occasions. As marketing transformation takes off, these are the types of things you will see getting organized – a stream of content, so to speak. When you have a lot of content and focus on producing compelling content, you will be able to reach the right audience in the right place at the right time, when they are ready to buy. And here’s the thing – the content marketers who are prepared to master the art of testing, and learn how to listen to their audiences, can earn some pretty big advantages in terms of their bottom line. Content Marketing World is an opportunity for you to stay up-to-date and learn new things, and to run towards the opportunities that will keep your website updated with high-quality, relevant content that will keep people coming back.

Content Engine

Jan 23
5 mins read

Content Engine Content Marketing

Digital Advertising Agency Kyobri Releases Data Driven Media Report

Global digital advertising agency, Kyobri, recently published a report that discusses the Content Marketing Service Industry, and helps guide a better understanding on what the future holds. The Data Driven Media Report was developed by Kevin Motts, Director of Competitive Intelligence at Kyobri, working with the analytics team led by Ariel Wilkerson, in collaboration with external editors from Kyobri and Deloitte. “Marketers need to consider this higher investment in content marketing services as one of the different ways to allocate marketing budgets. The data generated by content marketing services also helps a lot in showing the digital consumer when consumers have interest in a product, and when they don’t. By not only providing great content, but also by working with local leaders to the content itself, technology partners can expand into content services, and stand in the way of the bigger giants, such as Google. Once you have worked to understand content marketing and content marketing services, new opportunities will present themselves. This is why Co-grow with Gartner is discussing the technology uses in the content marketing space. Q&A: Motts Provides Tips on Successful Content Marketing Service Delivery Q: What are some of the biggest challenges to running content marketing services business? A: If you can find a content marketing services provider with a very engaged team, it will be easier to manage everything, including monitoring. When you sign up with a content services provider, you need to take the time to take a hard look at them and get to know them. There is another big thing that everyone in marketing knows is essential to building a company that sticks around over the long term, and it’s alignment between the people, strategy, and processes. Right now, the biggest technology I’m using is Google Analytics, which is a tool to measure the performance of a company’s efforts in multiple areas, both inside and outside the company. Although data is used to make decisions about creating content and how you will reach them, social listening and information sharing is also a key part of this: You need to know what’s happening on other channels, especially Facebook, Twitter, and LinkedIn, so that you’re not missing out on important conversations that people are having about the organization. In marketing, it’s a lot about trying to connect to people through the various ways they are consuming information. Both inside and outside the company, technology is your gateway to delivering high quality content in a way that people want to hear. I also see a lot of companies using surveys to get a better understanding of the people working for them.

Content Engine

Jan 23
5 mins read