You know what I like to hear the most about brand engagement and brand awareness? “Content. ” Content marketing never fails to be one of the fastest-growing and most buzzed-about marketing strategies of the year. The fastest-growing parts of the Web are thought to be constantly being flooded with ever-more-interesting content. Blogs, tweets, Fac stories, Pinterest posts, photographs, and YouTube vids generate billions of social media shares. And social media users are listening. A study from Infosys predicts that by the end of this year, most people will be actively consuming content on social media. More than four in 10 people will only be doing this just through their mobile devices. But what is the difference between content marketing and tritional marketing, and even content marketing tools, such as Google’s words? Is there one? Content marketing and tritional marketing

Last year, Content Engine published a list of the top 25 fastest-growing publishers on the Internet. Our top place went to the New York Times and second place went to The Wall Street Journal. This week, Content Engine looks at the top businesses in the history of the industry, and brands like Hertz and Foursquare take the top three slots. Both magazines and newspapers have published more than 10 million s over the past quarter century. This is proof positive of the power of as a form of brand engagement. Fast-forward to the future of content marketing. People today are tired of getting hammered with repeated messages on every platform imaginable. As a result, they are looking for any angle they can think of to get through the cluttered space. It turns out that s on different platforms that give customers something unique and different has a strong effect on content engagement. That is what web analytics and social media are proving. What’s more, the hidden power of content marketing in the data analysis of content engagement now has the potential to revolutionize the way we think about in the 21st century. Get Your Content Marketing Moving

Articles of a couple of months ago in Week explored how looking for content strategies for the brands who have the largest online reach can sometimes seem very daunting. To some marketers this can seem like impossible self-discovery. But with a little dedication and time and a high level of basic research, a big idea about content marketing can be easily achieved. Just what can content marketing do for your business? 1. Customer Matter

If your marketing strategy is just about building up brand awareness, then you are likely of no use to your potential customers. If all your marketing means is exposure, then there is only a tiny percentage of people who will really get your brand message across. Your marketing is simply no more than exposure. What you need to do is make a concerted effort to actually engage your customers at an emotional level. Does this make content marketing seem more complicated or more work? Don’t worry. You can build your own content marketing expertise. Be the brand that creates content that sets you apart, but that is also relevant and useful to your audience. Something as simple as creating videos, photos, or scripts that help you explain your products or services to your customers can be a boost in brand awareness. 2. Contextual Tips

Content marketing is critical because it can clearly set your company apart in a crowded marketplace. If you can convey to your customers the unique and important things about your company and your offerings, then your message will be less obtrusive. By giving an example of how your products might benefit your customer today, your target audience can have a clear picture of what your company can do for them, as opposed to what they alrey know. There are many different ways you can do this, which you can learn about by speaking with your customers and exploring the function of your products. Take The Motivation Lab at Austin agency Pinbird for example. They have a list of 15 tips they have learned from customers, written in a convenient table of contents on their website. 3. Analytics

Before you pour all your money into any Fac or Twitter strategies, ask yourself: what data are you measuring? Is it data about your unique customers?Or your reach (frequency of engagement with customers)? Are you measuring actual clicks for purchases or clicks for display s? Is your measuring your traffic numbers to websites, or the traffic of your consumers to social media posts? Behind all these figures are stats such as unique visitors, time spent on site, and click through rates. What they are all about is the relevancy of the content that your site visitors are spending time with. If your data is just simply about the web and click-through rates, then yes. You need to focus on the conversion rate of your web traffic. Is it people coming to your website and actually making a purchase? More often than not that isn’t the case. It might be a more subtle conversion rate. They may make a visit to your site and log in on the checkout page, but have never actually purchased. Getting people to do more of the work themselves and generating more sales from a content marketing approach can le to long-term growth.

Will my content marketing hurt or help sales?

s work and display s work, but content marketing is different. People might click on a banner , but they aren’t interacting with your copy. You need to think about actually producing content that is shared with your audience that is going to drive traffic back to your website and its of material value. You need to create data-driven content marketing that will not only le people to a landing page or a conversion, but actually drive traffic back.

Related: 5 Tips On Content Marketing Success In Real Estate

How can I use content marketing to grow my website?

Look at your website: What have been your best practices? Are you having enough traffic to fill your display space? Do you have a lot of lost online le traffic? If you do, then maybe it’s time to consider a more focused on content marketing. You can also go about growth strategies in content marketing by building a richer, richer content offering – while some may claim you are stealing Fac’s thunder, it’s a great way to grow your presence on the platform. In this respect, you can experiment with a more targeted program, design a new landing page, or anything to expand your audience.

How can my social media presence boost engagement in my content marketing?

Be consistent: Be consistent with your content delivery to ensure that your audience knows when and how you are going to be publishing new information.

Share what you have: Show what your content marketing strategy is behind Fac content – whether that’s stories, videos, images, etc.

Engage: Even if you are not into live events, you can host live Q&As, want to improve your search ranking, or maybe run a Fac Business event for your marketing to improve reputation.

A compelling experience: Providing the content that will drive traffic back to your site or generate engagement.

Use this content to boost your SEO: Assume that Google, Bing, etc. will search for your brand in the future. They will also want to rank your content in that search process for search purposes. Making sure your content’s worth the search effort will help you to gain traffic from Google and that will likely also help you get you more les.

Related: 10 Hot Research Trends In Content Marketing

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