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- Content Engine Content Marketing
- Jan 14
- 6 mins read
Great Content Ideas for Ecommerce

Content marketing is the use of content to create and promote content. Content marketing can be seen as the existence of many different types of content for the purpose of both attracting and acquiring visitors to a site. And as you can see below, content marketing can be different depending on what type of content is being produced. Different Types of Content and Types of Content Marketing
First, let’s look at some content marketing types and the different types of content they produce:
Content and Content Marketing That We Use
All types of content are produced by each type of marketing effort that you have to run – your content strategy should be a well-thought out and organized structure which you use to post content on various platforms to attract and convert visitors to your site. Charity Content
Posting content on a charity page or donation page is an excellent way to get a wider audience and gain much-needed income. Such campaigns also feature content from other entities within the charity (not necessarily the same issue or campaign which you’re focusing on) like cards, labels, etc. Content
Rather than focusing on personal favoritism as in a charity, advertising content creates an appropriate environment for consumers to see ads – rather than simply being text heavy. Continuing on the theme of providing more ads, people are encouraged to buy products or other goods via content that’s also linked to a search engine. Flowers and Gifts Content
On wedding day, many brides prepare a free dish to serve to their guests who are celebrating the occasion. This is often using a blogging platform like High Guest or Patchwork.com. While this isn’t content marketing, as it’s not specifically tagged, it is a great way to create and publish interesting content for any event. Sponsored Content
This type of content is content produced for a third party that promotes the content so that it can reach out to a wider market. The publisher of the piece will try to maintain an editorial high standard through SEO and quality check but because the content is sponsored, it won’t be sponsored by Google because it can only reach Google advertisers. Producing Sponsored Content
It is useful to remember that content is an ongoing issue and a key learning is that you’ll need to carry out more reviews of your offers to attract new and existing visitors in order to reach the readers you’ve targeted. If you have sponsored content to provide additional readers to your blog, you need to also improve your writing skills and look to interview the people or people behind the content in order to give more of a fuller picture of the post and its origins. Interviewing the content team also gives you a great asset as you can learn so much more from these people as they are ‘living’ content and constantly producing new content. Submit Content
You might not have the time to write a blog post or create a great infographic but what if you could put your content online for public consumption? You’ve released a video, a docu-series or simply a great infographic and the blog or infographic has a complete library of resource links and handy information for the readers. And you’ve earned yourself the right to use all of this in the future. A few platforms are starting to recognize this, like Piktochart where you can upload your website and make a report. It’s also possible to publish these resources as standalone content on platforms like Medium and the Huffington Post so that they stay in circulation and engagement rather than just being forgotten on one side or the other. Buying Content
One example of a content that would be a great option for an ecommerce site is when the customer posts a product question on your blog or website. You are then able to show the answers based on previous purchase data. Using analytical tools like Statista, for example, you’ll have a great idea of the average cost of each aspect of the purchase so that you can all present the best product option with the lowest cost in mind.Posting Article Content
Article content is generally oriented towards more in-depth research and how would you recommend some business professionals to help your clients or customers or yourself? Do you have a written brand guide or offer brochure? Is there a free resource that can be inserted into the content to help the user? A great example of these types of articles is a blog post that would be a good inclusion in a 2-4-week action plan. Podcasts and Lessons learned
You can do so much more than simply produce one blog post. Show your blog readers an ongoing story of something that your fans or clients can benefit from and what insights you could share with them based on the blog posts they have read. Submit a content format as part of a learning or self-development course or simply capture your clients’ organization’s insight and offers based on your own experiences (posting articles may help do this). Any business can be your content.
Podcasting
Podcasting is often confused with content marketing because it involves writing and promoting content to a wider audience. While it does appear that the two are somewhat parallel, that is not true. In general, content marketers have more limited resources to work with and, at worst, have a media manager assisting with content creation. Podcasting, on the other hand, has an audience that can be larger and a creator with the credibility of a journalist covering a topical topic such as “how to send an email you’ve really wanted to see one year later, and still be a lot of fun”. That’s a lot of opportunities to engage your audience in your content creation. Podcasting also generally features many shorter or more focused episodes. Therefore, you’re better off with something less than a long, in-depth reading of a short guide or short report. Readers want more actionable information and will be even more engaged if you can connect them to a call to action for them to solve a problem rather than a simple reading of how to do something. For example, if your client provides information on how to save 5 minutes by checking out that traffic killer.
Tutorials & s
Mostly, people visit blog content and want to learn something new about something they’ve researched online. They want to find out about your target customers. They need to get to know and get to know you. They want to hear your point of view and stories. They want to visit your website to learn about a new product launch.
Like a video, s are a video content format and work the same way as any other content. The e-book is not geared towards educating visitors and typically ranges in length from a few pages to a few thousand words. The e-book is not a sales tool but the content it provides to visitors is meant to provide value or to guide them as they search for information and guidance on your topic. For example, if you have written a marketing e-book (or blog posts or webinars) about how to create a targeted email list or how to keep lists healthy, what is the real value you are providing? For example, your e-book might be just a few pages and would be consumed by your visitors and converted into a qualified lead. It might have the same amount of click-through as your full-length piece. However, the e-book would be of far greater benefit than your blog post which you can generally find on your webpage. If you have a top list of blog post stats, e-books would be of great benefit to readers or a very good e-book would be a perfect promotion tool when signing up for a new service.
Guest Posts
One of the big challenges is that it can be very challenging to get to know the industry in your area. Do you have a knowledge gap when it comes to a product, a trend, or a topic? Guest posts are a great opportunity to establish yourself in a world where you’re already familiar. Use blogs and other media as your vehicles to learn about an industry or even a niche of your client’s. For example, if you run a business you know in the affordable luxury segment, you could create a blog post about why you should consider becoming a contact on the sales team or driving home that they should have an evening on the town. For every blog post you write about this kind of business that’s a guest post. It doesn’t have to be a change of format or a long narrative. A good guest post should reflect your field of knowledge but put an intriguing tone to the content.
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