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- Content Engine Content Marketing
- Jan 14
- 5 mins read
How to Design a Killer Content Strategy

You know you are running a successful business if you can pay your rent and provide a decent living for your employees. According to online market research company TNS, 82% of consumers think the quality of your content is of high quality, with 73% listing it as a key differentiator between you and the competition. Content marketing is an essential element to business success. But keeping your customers engaged and on top of your content marketing efforts can be a problem for your business if you do not have a viable strategy in place. Content marketing drives increased engagement, drives sales, and drives more repeat customers. Here are a few reasons why the quality of your content should be a top priority for your business:
It’s About More Than SEO (search engine optimization)
Search engine optimization (SEO) ranks high on search engine results pages. It also helps with the amount of traffic your content gets to your website. SEO helps you establish a strong link profile in order to promote your content to higher rankings. However, it is not a magic bullet. Quality content not only satisfies the needs of your ideal audience, but it also helps your site rank for keywords that consumers are looking for. Content marketing differs from SEO in that it focuses on developing content that will stay relevant for your customers’ ever-changing information needs. In addition to a top-notch ranking on SERPs, content marketing helps you build an even bigger email list that creates long-term, active customer relationships. It has a Positive Impact on Brand Awareness
For a brand to establish itself in the eyes of consumers, it is critical to build a strong brand identity and will attract repeat customers and further extend the relationship. Beyond writing compelling, relevant, and informative content, brands need to be aware of how the content is consumed. Consumers’ attention spans are extremely short. They are in a “wind down state” where they just want to read something that they have found interesting. For businesses, it’s important to know how consumers interact with content. They are going to compare your work to the content they’ve read elsewhere. Are you aware of the content your competitors create? How would you feel if they did your content? Content can also be a great way to recruit new customers. Content can be used to attract potential customers and retain current customers. Creating great content and having a system in place to properly promote and handle it, is what will help bring in more revenue. It’s Essential to a Successful Strategic Plan
The most important thing for your business is a strategic plan that allows you to effectively communicate your brand message to your ideal customers. Social media, mobile and video are all becoming increasingly important and hold a huge potential to drive people to your website, build stronger customer relationships, and attract additional customers. Content marketing can be a small part of your content marketing strategy, especially if you haven’t invested much in it. You can create quality content to promote your business to people across the country. You can build and maintain a top-notch reputation. And you can generate more leads with customer-enthusiast content such as white papers, infographics, or blog posts. It Can Be Quickly and Easily Executed
Content can take only a few minutes to write and post. But to create highly engaging content that is worthy of people’s attention, you have to be patient. You have to keep readers engaged throughout the content cycle.Writing your content won’t be a difficult task. If you take the time to come up with good, quality ideas and plan well ahead, you can write high-quality content in a matter of minutes, with no time wasted. Content marketing is not about writing for the sake of writing. It’s about writing for the betterment of your customers. Content is a Two-Way Relationship
The best way to ensure that your content is appreciated is to be involved in the people you write for. In your development process, come up with a strategy to keep your content relevant to your consumers. Make sure that you are all engaged in creating what you create, so your prospects, and your team, will appreciate your effort. According to a recent study, content marketers with websites receiving an average of 8,000 visits a month receive 17% more traffic to their website than those that have fewer visits. Content marketers who receive at least 2 million visits each month enjoy a 92% higher return on investment. Considering that consumers use one type of screen to connect to your content, the content created should be both easy to read and share, and appealing to your customer’s tastes. As a business, your content is a part of your overall marketing strategy. It can make or break your credibility as a credible marketing resource for your website visitors.
There are things that you can control to ensure that your content will stand out in the competition for audience attention and capture the attention of your customers. Here are a few key things to keep in mind:
Write your content to attract and delight your audience
All types of content should have its own distinct look and style. It should fit together with your overall brand, which can be a brand’s identity. If you produce a marketing piece that is a service piece, but you use a specific vocabulary to express the same message, your prospects will not recognize it as your brand. Customers want to feel as if they are getting the information they need from a brand, which is important to read and learn. Here are some general style guidelines to keep in mind:
Your content should reflect who you are.
Your target market should be your audience.
Your content should explain the benefit and case for your solution.
Your content should add value in your industry.
Notice that all of these guidelines apply to your content. Always think of your written content as a piece of art. It should reflect the colors and techniques of your brand, including your logo, colors, fonts, and all of the other details of your brand. Read it to see what words resonate with your audience. Write your content for them to recognize your work.
Write your content for people to read
If you follow these guidelines, you will feel more confident in the quality of your content. It’s time to have great content, and you should have a clear strategy to improve your content over time. Writing great content isn’t about coming up with the best piece of content. The best pieces of content work to interest the reader by adding value, adding interest, and stimulating his/her interest. Writing great content isn’t about giving the best post on a field, or being the best at “keyword marketing” for your industry. It’s about being more concerned with the quality of the content you present to your prospects. Content marketing is a two-way communication, and if you think about it as such, your work will better resonate with your readers.
Content is the initial communication between you and your customers. It plays an essential role in generating leads for your business, and for your customers, it’s the first contact they have with your brand. As such, your content should be entertaining, educational, informational, and have a purpose. Make the most of your content to make it memorable and good for the customer, and make it your best asset for the person reading your content.
The answers to those questions alone will further assist you in the content creation process. Remember that more than half of all business content marketing is consumed online, so it’s critical to spend time investing in consistent and rich online presence. To get started, try our free basic profile builder, to learn what content marketing is, why you should be doing it, and more about what kind of content you should put out.
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