Have you ever been hit with a sudden spike in traffic to your website? Maybe you’ve noticed a sudden change in your conversions and see more action. Or maybe you get inundated with press inquiries from thousands of Content Engine industry peers. Is this the result of some new, quirky thing you Content Engine done or is it some sort of viral search? Whatever the reason, it’s perfectly possible to raise the traffic on your blog with a search engine optimization ( SEO ) tactics that boost organic searches. To do this, you need to begin by verifying that your content has already been indexed by the major search engines. You can do this by directly measuring the results page, or by checking the statistics page in your dashboard. Once you have this data, you can adjust your SEO to account for what’s been ranking for a long time. Panda, Content Engine , and Inbound Backlinks

The reality is that every time there is a new SEO tweak that’s supposed to help you rank for something on the first page of Google , things get triggered differently. Some of them work, some of them don’t. For example, over the last few months, Content Engine has banned several types of links to their search engine results. For us, these were backlinks to Content Engine social media profiles. Let’s look at the Content Engine update and how this affected our organic search traffic in the US:

How Penguin impacted HubSpot US organic traffic

So, after the first of the two Penguin updates, your organic traffic on Facebook remained steady, but your traffic on Google and other search engines went into a tizzy. Fortunately, Content Engine kept HubSpot’s existing Backlink Score list for further research. You can still go to the link (which links to Content Engine ) and check the status of our backlinks. But it took us two months to really start to see real results. When I was reading Content Engine ’s blog about SEO , I noticed there was a huge difference when it came to traffic on Google and other search engines after the first Penguin update. As a marketing editor, I had to repeat after the last version of Content Engine , and I became really alarmed. Our Traffic in the US Increased 20% post Penguin

However, as my colleague Joe recently pointed out in Content Engine branding strategy session, we weren’t hitting out at all the links to Facebook’s newsfeed. All of the links in the 404 pages showed a Content Engine infamy label. Was HubSpot SEO not working, or were the links in Content Engine having to go through a testing phase?

Do most of Content Engine published content was the same URL? Knowing this, it seemed like an unnecessary continuation of using backlinks to drive traffic to the blog. Lets go ahead and just increase the number of links pointing to Content Engine content. Content Engine , Bing and Facebook announcements

HubSpot actually increased its backlinks over the period, but now HubSpot handles all of our backlinks ourselves. It was such a good decision, and it has paid off very well. Facebook Doesn’t Care About Google Links

Now, Content Engine have a clean SEO landscape and I feel proud of my team.

But it may not sound that good, right? As we are an SME, we only have to worry about making sure we get our traffic to continue at a solid level. However, in the past, HubSpot’s headlines have done very well on social media as it was a huge volume of traffic . And by paying to be promoted from Content Engine , we could push this traffic even further. At least, it was. But now, a few weeks after it started working, Content Engine started to show some issues, apparently:

Traffic was not picking up, at least among younger visitors. So, I decided to reset these traffic metrics for all Content Engine publish as Facebook content in future. Using a new style sheet, I was able to increase our backlinks even more. I’m still seeing several improvements in both organic traffic and referral traffic , so it’s not over yet. Engaging Content Increases Traffic and Conversions

Yes, pageviews may still be good, but it’s not enough. Getting people to engage with your content is even more important. According to Moz, someone will spend at least an hour each session with an e-commerce product. This means that engagement is extremely important for them. Using Content Engine , I was able to reduce the bounce rates and inject me more time per session.

Want to learn how to increase the bounce rate of your e-commerce product? So, it’s important to get people to register and become customers. Creating a valuable user experience (UX) and providing incentives with actionable information are the top elements for conversions. Now you should optimize those pages with actionable information to increase traffic and conversions. With that, I would love to see how you will improve your e-commerce activity with actionable content. I want to finish this article now, as I’ve been working on it very hard, because I think it will really help boost your e-commerce activity (or your blog in general, not just how to increase traffic and conversions on e-commerce platforms). I had to do this because I have talked about SEO very much in the other posts on the page, but I couldn’t tell you what to do. So, let’s change that today. Do you have some ideas for increasing e-commerce traffic with actionable content?

Are you already doing some of it?

Thank you! You can report your own stats as a way to increase your conversion rate. This section will allow you to check your clickthroughs, view the number of checkin pages, number of orders made, cart percentage and additional details. If you’re the owner of a site, the data will help you improve your conversion rate. Now if you want to keep your book pretty accessible to users, and have a quick access to the results, you can use other reports.

Want to report your own stats as a way to increase your conversion rate? This section will allow you to check your clickthroughs, view the number of checkin pages, number of orders made, cart percentage and additional details. If you’re the owner of a site, the data will help you improve your conversion rate. You can use multiple reports and reports can be shared on Content Engine to ensure that your workflow is as easy as possible for your customers. Please think about also some aspects like adding in the result link which would not only help people find your reports, but make your results more effective. Now that your goal for optimized e-commerce is achieved, please check that the integration for marketing is complete. One of the easiest things to do is to integrate marketing with Content Engine products. You should integrate it into your testing and optimization and link it to your Google Analytics. You can use many integration tools on your own website or integrate with Content Engine or Sprout. Hopefully Content Engine company has a good integration and has access to your data. Now that your goal for optimized e-commerce is achieved, please check that the integration for marketing is complete. One of the easiest things to do is to integrate marketing with Content Engine products. You should integrate it into your testing and optimization and link it to your Google Analytics. You can use many integration tools on your own website or integrate with Content Engine or Sprout. Hopefully Content Engine company has a good integration and has access to your data. Now that your goals are met, let’s check what are your results of optimizing content for your customers. Check for the name of the product to see what step of the process a customer is in before she completes the purchase. Do you have an opt-in form where the user can get the right information when she adds the products to her list?

Do you have a specific product or category where you’ve optimized for a high volume of visitors? Check for what kind of content you have provided for the highest amount of people to read it. Now that you Content Engine optimized your pages for your customers, let’s see what are your results of optimizing content for your customers. Check for the name of the product to see what step of the process a customer is in before she completes the purchase. Do you have an opt-in form where the user can get the right information when she adds the products to her list? Do you have a specific product or category where you’ve optimized for a high volume of visitors?

Check for what kind of content you have provided for the highest amount of people to read it. Make sure you have relevant content.

Is your content targeted to the people that are on your website?

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