Do you know that you should have more content, not less? Just a few months ago, we talked about the beginning stages of content marketing. Today, we’re going to review how to tell your audience content marketing is working for you. Let’s have a look! Setting the Stage

Ever ask your sales people a question that is pretty straightforward but covers some concept that is a little murky? Yes, you should. In fact, you should ask those questions all the time. But what makes your answers so complicated is that the answer is totally subjective. What often starts with all-caps, “Stories,” can end with a different definition and the exact opposite objective. Just like in real life. This week, we were asked: “On how you choose videos and posts, does it come down to the fact that you decide that they need to be in-depth? ”

Just like in real life. This week, we were asked: “On how you choose videos and posts, does it come down to the fact that you decide that they need to be in-depth? ”

As I said earlier, this is also a little subjective and even useful to our content marketing. I can’t walk you through the answer for that particular customer without sounding like a robot, so what if you ask me as well:

“Does it come down to the fact that you decide that your videos and posts need to be in-depth? ”

Do you see why I say “assuming” the answer to that question is one that’s irrelevant and doesn’t really make sense? Think about it: we have all sorts of scenarios that we have “decided” with our customers or our team members. I think just about every call I have in my day, whether it be from a customer service or the marketing department, someone has “decided” our sales person needs to be “in-depth. ” No matter the part that they call in, it’s a hard and exhausting thing to verbalize. I personally get many complaints about “making ‘too much’ information available. ”

… Because I have deliberately provided my product value to support that call. So yes, that applies for content marketing, too. But it’s not the whole message. So, how can we talk about content marketing that is relevant but not confusing for our customers? How can we clearly communicate it all? A major answer is that you really need to change your definitions of different things. You need to find new ways to make your customers feel less lost, more confident, more informed, and more fun. Your sales people, for example, may ask, “Does the social proof need to be video-only at this point? ” or “Do you want to shift to a text-only version of your content post? ”

This isn’t a quiz you’ll have to take, but like in real life, you may need some hand-holding. So, give me one quick “though” as to how you could potentially clarify your answer for your sales people! And my favorite! “Why do you need video for your posts and why does that part of your content provide you with the most interactions with your customers? ”

This is why your sales people need video! Because I knew I needed it for my posts, I first emailed them. Then I posted it on my website. They were happy, but not impressed. So, I’m getting to the point of your next sales person: you need to take your content marketing research and make a concerted effort to emphasize the various aspects of your posts. You’re going to need to start talking more about specific messages! Just like you need to think more about the value of specific products. Once you do that, even sales people, the ones you’re trying to influence, will feel more in control of their own creative process. They’ll understand what they need to tell you, and they’ll know where to start. They’ll have new tools and new ideas! This means it’s time to give people clear examples for their answers. Are you getting a hint yet?Have you needed to remind yourself that you need to create content for other ways to communicate? This is part of your content marketing. It’s part of what you need to do. But it’s also another piece of the puzzle! So, in an effort to improve your messaging, here are a few videos to quickly get you started with figuring out what your customer wants from content marketing.

Give people access to your content

What you need is content that is easily available. Rather than create two or three articles or blog posts and then give them only one look at it, put them in the middle of a customer journey like a better e-commerce experience and ask them how they would use it. Use keywords where the customer would be too and capture the customer’s interest. Then select some great blogs where you can engage with the blog post. Or choose a Twitter profile photo where you can publicly express to your followers who will enjoy it. Simply imagine it to be how your customers would see your blog post. Place them at the intersection of the blog post and a review or experience of you, a new hire, a product. Search for a topic where they would go to and how they would use your product. Then get someone to write the post on a blog or the Twitter profile for you. Also reach out to the colleague who edits the blog post and ask if they would consider writing a review and if you could put them on a schedule with a product launch. Sometimes they will, but other times they won’t. If you have a product launch coming up, plan with an executive who would normally work with you to see if they have time to write a review. The more engaging it is, the more likely they will be to take your les. Use these videos to:

Create conversation

So, how do you encourage people to write a review? You provide a product where the user can see the other items in the experience. Invite them to do the review and invite them to join the other family members or friends who are on that social network for the promotion of your product. They can see who’s active so they will join the conversation. You can create a short video where the person mentions your product or offers content about your product. You can ask them how they would use your product and they can come up with a story as to how they would use your product. If you aren’t sure, think of a content rich post or way they might re an article about you. Use this as a reason for them to create a review of your product to share with others.

Create dialogue

So, this is a view point. The video has to take some time to build. You don’t want to leave it in half-hidden. You want people to notice the other people in the view point and the device that they are watching this on. You want them to say “What was that?” because that person is a good marketer. Start with a “what”, then explain your particular product or product enhancements and tell the story. You could discuss your strategy, implement a product improvement plan, or talk about your product life-cycle and how to improve it.

Create sales

This is a video where you talk about what you are doing. Your content is great. Your product is good. Your product features are good. If someone hits on your product, why wouldn’t they tell you? Tell them why you are the best, give tips, and ask for their feedback. They will be saving you time and making you better than before. Promote your product via social media and by email. And for those who don’t know that these things are coming, run an influencer campaign to get them to blog about your product or content. They will appreciate this and talk about it. Let them review your product for your audience. Use these videos to educate and educate.

Challenge

Another great way to create talk is by creating a challenge. How does your product or service differ from the competition? Why did you create your solution? Find out about your own competitors’ solution, know what type of solution they have, what it is like to use it, and choose a solution or benefit to solve their problem. A team might go through the process.

Promote Your Product

So, by using these videos, we can quickly see what customers find interesting and will allow you to present to them those 3 things you want them to know about your product or service.

If you work for a brand, you probably are in favor of business in the way in which you are seeing content marketing. It gives customers a reason to connect with your brand in a more meaningful way than just .

If you work in the knowledge economy, you are in favor of content marketing too. A customer

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