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Inbound marketing is on the rise. Instead of simply marketing through links and links alone, companies are using unique content to earn relevancy and have competitive advantages for target keyword phrases. Today, inbound marketing has become an increasingly important form of SEO and content optimization strategy, much like ad placement was last year.

So, how does this work, and why should you focus on it? It’s Time to Refocus

Even though we use the phrase “ inbound marketing” fairly often, this term feels new and unfamiliar. It isn’t like after decades of marketing online, to have a brand new definition of the term, and eventually learning the ropes. Regardless, some of the trends that have been causing the sector to broaden and showcase their website-based nature are changing.

In the last few years, many companies are shifting their focus away from paid links in favor of inbound marketing. With paid ads often placed directly on the company website, the focus has been on delivering valuable information to their target audience. The shift towards focusing on content has been a huge positive for inbound marketing. Companies are now recognizing the most effective, effective, and successful methods for driving traffic. In contrast, Google pays little attention to links in this aspect of its search algorithm – they only analyze those that are relevant and trustworthy. It’s no surprise that marketers around the world are incorporating inbound marketing in their strategy to reach new and target audiences.

Creating relevant content is no longer something that marketers are doing to “just get traffic”, but something that moves them up the Google Google rankings and helps them better understand what consumers are searching for in their field of expertise. Existing Link Offerings Are Important but Not Always Helpful

In spite of this evolution, companies still have a lot of work to do to ensure that their brand name stays in the top ten search results for their domain. In recent years, link offerings have changed drastically with the emergence of social media, as marketing efforts have shifted more towards quality content for topical topics versus links. The result is that more and more of our traditional, linking partner companies are no longer the best at bringing in traffic for their site. At the same time, established link offers aren’t necessarily the “best answer”. With inbound marketing , companies are now looking at all options, but it’s important to know what kind of content works best for your industry, and thus best for your link profile.

For any potential company in the SEO space looking for better ways to achieve their goals, all types of content are important, but this actually depends on the industry you operate within. For a popular brand in the food industry, publishing a few articles on social media may be the most effective approach for driving traffic to their brand. On the other hand, if you are a new player in the industry, creating stellar content for your industry might be the best way to quickly establish your expertise and highlight who you are as a business. Different Types of Content Outperform

There are a few different types of content that can be effective for website visitors, and each will have different results depending on your niche. These include blogs, whitepapers, infographics, whitelists, reports, and eBooks. For the sake of its site traffic goals, and for maximum value for their links, it’s important to try to develop a diverse portfolio of content for the industry that can outperform other industries in the space.

What Is Effective in Every Industry? However, the success of your site depends mainly on your niche. This is a largely political question. There are some very successful links out there that are popular, but they’re useless compared to what experts recommend. On the other hand, there are more backlink-poor sites that are doing well in all sorts of search engines. So, in most cases, the business in question is going to require both content and links in order to fully dominate its field, so it’s critical that your strategy align with your particular niche.

So, What Can You Do? To begin to come up with your strategy for inbound marketing , you need to know what type of content is engaging with your target audience, what the current importance is in that field, and what your competition is doing. The good news is that the “right” answers to these questions can lead to a marketing strategy that will work for your own business. Look at your current industry, take a look at other industries that are in your competition, and how they are doing it. Once you have a well-rounded idea of what opportunities there are for your brand in this niche, start to form an all-inclusive plan for generating links, and links, while still maintaining top spot in your industry.

What Can Inbound Marketing Do for My Business? Here are a few of the strategies I have used as an inbound marketer to grow my website’s traffic.

TIP #1: Drive Traffic from Google Search

Inbound link building can take many forms. In this type of link building, we’re not looking to attract backlinks from sites that are relevant to our brand. We’re looking for links from Google – search engine traffic in general, even direct traffic from our search page. A search engine can get direct traffic from a few factors. For example, we search for article titles, and if the article title is enough in terms of content to drive a lead, we send traffic to our blog. However, there are other ways to generate traffic from Google.

As a general rule, if you would like a search result in your industry to appear, you must have a high value article. However, there is a much longer list of factors in this procedure. TIP #2: Build Relationships with Bloggers

This strategy involves blogging on a brand-related topic, and actively sharing your comments with other bloggers in the industry. If you are interested in earning referral traffic from backlinks, then you should follow some simple guidelines, as they apply to all other types of links. For example, you’ll need to ensure that your links are impactful, relevant to the keyword target, and avoid spam. TIP #3: Track Links From Blog Search Results

Find out what articles end up on high priority Google search results. Look for articles with a high click-through-rate and an average rank of at least #6.

Use these sites in your social media campaigns to recommend them as a place to get traffic. In a sense, this is the responsible link building part of inbound marketing. You don’t want to make any assumptions; you just need to find which articles will bring you a good return. TIP #4: Link to Profitable Content from Blogs

It’s important to find out what blogs in your industry will provide you with the most traffic, and then invest time and effort in their promotion. You want to make sure that you will get value in terms of quality. You want to find out who is linking to your brand, what topics are popular, and even give them some exclusive content, such as posts that will drive more traffic to your website.

Link back to your brand on the blog post and blog, and make sure to comment on it. The effectiveness of this strategy depends entirely on the content. In the beginning, your aim is to put a lot of time and energy into building your brand on this blog. TIP #5: Start Creating High Value Content

In addition to building relationships, high quality content is the cornerstone of all good inbound marketing. Content is a one-way street, in terms of links. If you are starting to earn traffic from them, you will need to create high quality content, preferably in a relevant niche.

You should start with your niche market, and then look into other areas of the industry to improve your inbound marketing strategy. TIP #6: Create Unique Content

An essential and crucial part of any effective inbound marketing strategy.

Content Engine is a State-of-the-Art Content Automation Platform that will craft clear, precise, and powerful Content Marketing for your business.

Ready to Turbo Charge Your Content Marketing and SEO? Request a Content Sample Today