Is Local Search Engine Optimization a new industry or is it just a passing fad?

If you haven’t heard of it, Local Search Engine Optimization or LSSO is a new industry that is beginning to influence the SEO industry. But, is it a sustainable industry or a passing fad?

Local Search Engine Optimization involves optimizing a website to rank higher on search engines such as Google and Bing. Google wants the best available content at the top of search results pages.

Local Search Engine Optimization: Traditional SEO Featured During Core Business Education at a panel

Some find it challenging to build successful businesses this way. Some find that hiring a team of engineers to do this work is too much money. But, a good Local Search Engine Optimization (LSSO) strategy is low cost and tight group to be effective. If successful, Local Search Engine Optimization can increase your revenues by 20-30 percent and it can often increase your traffic to your site.

When you build your website, you are creating an invisible guide book for the visitor. When you get to the final part of your guide book and start the search, you are placing a small text link that tells the visitor exactly where to enter your page to get the information they are looking for.

How is Google different? Google extracts intent. Google asks the visitor to click on this link in order to get the answer to their question. Their intent is not to read your website; they want to get to the information they are looking for. A visitor to your website is in the same boat as a Google search. They want to find the information they need; the information may be related to the business they want to visit.

In some cases, a simple request for a local address may get you the place name. In other cases, your local address can result in your regional website name. In other cases, a local search result may not be the best site possible, but it is the most local to your consumers.

Yet, with LSSO, it is usually better to create these site names in-house, because it is easier to link to them than a Google-created landing page.

LSSO works by search engine algorithms (usually called network keywords). Sometimes a site simply gets labeled as a “Concentrated Shoe”. This is a site that gets indexed much faster and rankings rise as a result. Sometimes however, a site may get labeled as “Used Shirt”. This is because Google thinks that the consumer may be looking for used clothes and they may be confused about which website they should call to purchase something.

While the notion that “text links” do not exist in business or in search engines is most misleading, based on the recent trend to use images in search results, it is also correct. For example, when I do a search for cars, I prefer the visual image of the car versus the text link. The closer and simpler the human connection, the more satisfied they will be with the results.

Over the past year or so, LSSO has skyrocketed in popularity and most businesses have developed their own SMoOA strategies. However, is LSSO a sustainable approach to being found and engaging visitors? In some cases, Yes, but in other cases, Not in my back yard.

Today, SMoOA seems like a very simple practice, but the reality is that it is one of the most complex aspects of being successful in business.

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Content Marketing World 2019: Best Use of Blog, Facebook, Twitter

Read here to learn how to achieve an industry-centered strategy that gets the most out of your content marketing spend. In this way, content marketing becomes a case of knowing where the opportunity is and are you going to give it to the public. In the world of digital marketing, where speaking the language of the crowds has become an almost essential skill, getting noticed as a content creator isn’t always easy. With those Community Managers engaged on Facebook, Twitter, YouTube, and Reddit – they can spread the word on Google: and that sounds like a pretty big advantage. As much as we would like to think that a strong buy-now strategy will push us to purchase in the moment, the reality is that it won’t. Instead, you can segment your broader userbase with the right messages and offer a discount only for C2 customers, for example, a discount or a purchase promotion that only reaches the most likely buyers.When you combine lead scoring and personas with data analytics, buying intent should be kept simple. It is only part of a larger buying scheme, which consists of your most valuable content, offers, and marketing campaign data. When you collect the correct data, you can show the audience in the correct manner the content and offers they want to see in the relevant channels, at the right time. Unless you are a creative production company that actually spends their time creating things from scratch, writing and delivering a few thousand words of content for publication every day, you are likely to have a manageable percentage of publishable content on your blog or webpage. Not only is this the evidence in front of you, but also in front of the customers (who generally like to read content that is relevant to them and works for them). Marketers that value their branding and reputation will invest time in producing specific content for specific audiences, places, and occasions. As marketing transformation takes off, these are the types of things you will see getting organized – a stream of content, so to speak. When you have a lot of content and focus on producing compelling content, you will be able to reach the right audience in the right place at the right time, when they are ready to buy. And here’s the thing – the content marketers who are prepared to master the art of testing, and learn how to listen to their audiences, can earn some pretty big advantages in terms of their bottom line. Content Marketing World is an opportunity for you to stay up-to-date and learn new things, and to run towards the opportunities that will keep your website updated with high-quality, relevant content that will keep people coming back.

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Digital Advertising Agency Kyobri Releases Data Driven Media Report

Global digital advertising agency, Kyobri, recently published a report that discusses the Content Marketing Service Industry, and helps guide a better understanding on what the future holds. The Data Driven Media Report was developed by Kevin Motts, Director of Competitive Intelligence at Kyobri, working with the analytics team led by Ariel Wilkerson, in collaboration with external editors from Kyobri and Deloitte. “Marketers need to consider this higher investment in content marketing services as one of the different ways to allocate marketing budgets. The data generated by content marketing services also helps a lot in showing the digital consumer when consumers have interest in a product, and when they don’t. By not only providing great content, but also by working with local leaders to the content itself, technology partners can expand into content services, and stand in the way of the bigger giants, such as Google. Once you have worked to understand content marketing and content marketing services, new opportunities will present themselves. This is why Co-grow with Gartner is discussing the technology uses in the content marketing space. Q&A: Motts Provides Tips on Successful Content Marketing Service Delivery Q: What are some of the biggest challenges to running content marketing services business? A: If you can find a content marketing services provider with a very engaged team, it will be easier to manage everything, including monitoring. When you sign up with a content services provider, you need to take the time to take a hard look at them and get to know them. There is another big thing that everyone in marketing knows is essential to building a company that sticks around over the long term, and it’s alignment between the people, strategy, and processes. Right now, the biggest technology I’m using is Google Analytics, which is a tool to measure the performance of a company’s efforts in multiple areas, both inside and outside the company. Although data is used to make decisions about creating content and how you will reach them, social listening and information sharing is also a key part of this: You need to know what’s happening on other channels, especially Facebook, Twitter, and LinkedIn, so that you’re not missing out on important conversations that people are having about the organization. In marketing, it’s a lot about trying to connect to people through the various ways they are consuming information. Both inside and outside the company, technology is your gateway to delivering high quality content in a way that people want to hear. I also see a lot of companies using surveys to get a better understanding of the people working for them.

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