Marketing Automation Software – What Are The Major Brands Using?

Marketing Automation Software is used to help businesses increase the effectiveness of their marketing campaigns. The solution helps generate revenue through targeted messages. On a related note, it helps to manage the various channels used by customers.

The marketing automation software solution includes planning a desired campaign, filing various campaigns/lists. These also help to automatically generate calls, e-mails and social media follow-ups.

To increase efficiency in the marketing campaign, marketing automation software solutions utilize artificial intelligence (AI) and machine learning (ML). It also helps in analytics to keep track of users’ replies to marketing communications and analyze results.

What is Marketing Automation Software and how do you use it?

Some of the marketing automation software solutions consist of marketing automation solutions that run across a number of platforms and can be integrated with a business’ other business software solutions. They help marketing teams to automate and track how often users respond to certain campaigns. In some cases, a marketing team may have up to 100 campaigns running in parallel which would require teams to share the load. Marketing automation software solutions manage these campaigns by automating the features of each campaign.

What are some of the common marketing automation software platforms used by businesses?

Alliance One Marketing is an influential marketing automation platform. They are a leading marketer software platform with a wide number of apps including:

AdVenture (paid email marketing)

AdVenture (advertising)

DemandKapers (marketing automation)

BookmarkTower (content management)

Keepit (customer relationship management)

JMOne (data and analytics)

Nikestek (build to buy)

Skanska (CRM)

Salt (SiteMarketing)

Yandy (image marketing)

That was also the case with Lightning Automation, whose core services include:

MavenBrowser (built-in search engine optimization)

Business Impact Analytics (management of campaigns and call tracking)

Alliance One Marketing, Runa Marketing, and Acceleron (executive dashboard)

Alliance One Marketing also offers PowerBase (development, installation, upgrade and maintenance).

Acceleron are an enterprise marketer software platform is supported by an ecosystem of 57 leading ecosystem partners. Acceleron offers a solid comprehensive solution for advertising, social media, sales, marketing and commerce platform. It gives vendors the ability to customize functionality and customize the solutions.

Runa Marketing is a complete CRM, web marketing, SEO, branding, eCommerce and fulfillment solution. Runa brings in a unique approach, focusing on selling solutions instead of companies. The platform brings in a level of automation without the complexity in analytics, design, CRM and campaign.

Alliance One Marketing, Keepit, and Acceleron also give various analytics related features to help companies keep track of how many people they are selling through their various solutions.

Which brands use these marketing automation solutions?

There are several major brands across different industries that use marketing automation solutions for campaign management. They include:

Amazon

Yahoo

Conde Nast

Toshiba

Converseon

Microsoft

Money Magazine

Radiar

Associated Press

KPMG

eBay

Cisco

CFO magazine

Boomerang (messaging app and social media notifications)

Procter & Gamble

Great American Cookies

Bravo Media

Bloomly

Dreaming Machine (marketing, advertising, and social media)

On the other hand, Linkedin make use of LinkUp for sales marketing and the Notify app for customer communication.

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