Strategic Marketing Automation (SMA) can become a huge cost-saving and revenue-building strategy. The benefits can be identified by use of simple keyword search optimization, an exhaustive web search optimization tool, and targeted marketing campaigns. Using a marketing automation solution with robust targeting capability can give you the edge you need to change the way you think about your business and the way it is perceived by the markets.

The benefits of SMA to a marketing team are:

Operational efficiency

Simplify and eliminate the manual tasks of direct marketing

Provide an immediate and informed response to new lead and sales calls

Shift marketing from a one-time endeavor to constant (at least six days a week) process

Develop new sustainable client and prospects

Ensure consistent strategic communication with current and new clients and prospects

Boost communication (brand, message and image)

Maintain and retain existing client base

Benefits to the customer:

Increase sales productivity

Get sold quicker

Sell more often

If your business is performing well financially and you are on target to meet or exceed your budget (giving you confidence that you need to invest more), you will realize the immediate benefits of SMA. This is mainly because marketing automation gives you the flexibility to automate the work and focus only on marketing and not over-water everything else. Marketing automation gives you an advantage in doing a very important job which is generating revenue. It could also reduce your time to service your customers because technology is taking care of the “dirty work”. Businesses are doing everything at their own pace as efficiently as possible. But the advertising, media planning, deal shopping, distribution plan and more requires mind-boggling amount of effort and expertise.

Lastly, SMA is a scalable technology tool that you need to have in your technology arsenal to get the desired results. It gives you the control to optimize campaigns and provide you with a significant return on your investment. Its down-to-earth usability (you don’t have to worry about learning new technologies) makes it easy for you to add new feature or you add other useful features to software system. The marketing automation software gives you the potential to track your marketing campaign and measure its effectiveness.

Opportunities for New Business and Market Penetration

The marketing automation can help you make quick-to-achieve success. It will help you maximize the exposure of your marketing efforts, therefore increasing the quality of leads and converting them into sales.

Although you know the current state of your business, you can really optimize the brand with the knowledge of new companies, acquisition strategies and insights into marketing materials. Market Research: Market Research helps you reach your goals by providing strong information about your industry and providing in-depth articles and data about new products and services. It will aid you to address your marketing-related queries.

Market Research gets the new knowledge that you are currently unaware of or failed to acquire. It gives you information about the market dynamics and how customers perceive your product. For instance, if you are not aware about how affluent customers perceive and use your products, you can make some recommendations that would be of benefit to you. Market Research opens up great opportunities for business growth because customers prefer well-branded products and services.

The End Result

This article has been published in the SAINT Media/Save Media Journalist website. (STM) SADC is a media firm that focuses on entrepreneurship and a social enterprise offering quality communication and insight into the African continent. Both STM and SAINT are assets of Saint Media Interactive (SMIT).

Disclaimer: SAINT Media Interactive (SMIT) offers an independent, resource based online media solution for intra-Africa, cross-regional media development, content development and intelligence.