SMA Can Help Your Business to Be a Success

Strategic Marketing Automation (SMA) can become a huge cost-saving and revenue-building strategy. The benefits can be identified by use of simple keyword search optimization, an exhaustive web search optimization tool, and targeted marketing campaigns. Using a marketing automation solution with robust targeting capability can give you the edge you need to change the way you think about your business and the way it is perceived by the markets.

The benefits of SMA to a marketing team are:

Operational efficiency

Simplify and eliminate the manual tasks of direct marketing

Provide an immediate and informed response to new lead and sales calls

Shift marketing from a one-time endeavor to constant (at least six days a week) process

Develop new sustainable client and prospects

Ensure consistent strategic communication with current and new clients and prospects

Boost communication (brand, message and image)

Maintain and retain existing client base

Benefits to the customer:

Increase sales productivity

Get sold quicker

Sell more often

If your business is performing well financially and you are on target to meet or exceed your budget (giving you confidence that you need to invest more), you will realize the immediate benefits of SMA. This is mainly because marketing automation gives you the flexibility to automate the work and focus only on marketing and not over-water everything else. Marketing automation gives you an advantage in doing a very important job which is generating revenue. It could also reduce your time to service your customers because technology is taking care of the “dirty work”. Businesses are doing everything at their own pace as efficiently as possible. But the advertising, media planning, deal shopping, distribution plan and more requires mind-boggling amount of effort and expertise.

Lastly, SMA is a scalable technology tool that you need to have in your technology arsenal to get the desired results. It gives you the control to optimize campaigns and provide you with a significant return on your investment. Its down-to-earth usability (you don’t have to worry about learning new technologies) makes it easy for you to add new feature or you add other useful features to software system. The marketing automation software gives you the potential to track your marketing campaign and measure its effectiveness.

Opportunities for New Business and Market Penetration

The marketing automation can help you make quick-to-achieve success. It will help you maximize the exposure of your marketing efforts, therefore increasing the quality of leads and converting them into sales.

Although you know the current state of your business, you can really optimize the brand with the knowledge of new companies, acquisition strategies and insights into marketing materials. Market Research: Market Research helps you reach your goals by providing strong information about your industry and providing in-depth articles and data about new products and services. It will aid you to address your marketing-related queries.

Market Research gets the new knowledge that you are currently unaware of or failed to acquire. It gives you information about the market dynamics and how customers perceive your product. For instance, if you are not aware about how affluent customers perceive and use your products, you can make some recommendations that would be of benefit to you. Market Research opens up great opportunities for business growth because customers prefer well-branded products and services.

The End Result

This article has been published in the SAINT Media/Save Media Journalist website. (STM) SADC is a media firm that focuses on entrepreneurship and a social enterprise offering quality communication and insight into the African continent. Both STM and SAINT are assets of Saint Media Interactive (SMIT).

Disclaimer: SAINT Media Interactive (SMIT) offers an independent, resource based online media solution for intra-Africa, cross-regional media development, content development and intelligence.

Content Engine Content Marketing

Content Marketing World 2019: Best Use of Blog, Facebook, Twitter

Read here to learn how to achieve an industry-centered strategy that gets the most out of your content marketing spend. In this way, content marketing becomes a case of knowing where the opportunity is and are you going to give it to the public. In the world of digital marketing, where speaking the language of the crowds has become an almost essential skill, getting noticed as a content creator isn’t always easy. With those Community Managers engaged on Facebook, Twitter, YouTube, and Reddit – they can spread the word on Google: and that sounds like a pretty big advantage. As much as we would like to think that a strong buy-now strategy will push us to purchase in the moment, the reality is that it won’t. Instead, you can segment your broader userbase with the right messages and offer a discount only for C2 customers, for example, a discount or a purchase promotion that only reaches the most likely buyers.When you combine lead scoring and personas with data analytics, buying intent should be kept simple. It is only part of a larger buying scheme, which consists of your most valuable content, offers, and marketing campaign data. When you collect the correct data, you can show the audience in the correct manner the content and offers they want to see in the relevant channels, at the right time. Unless you are a creative production company that actually spends their time creating things from scratch, writing and delivering a few thousand words of content for publication every day, you are likely to have a manageable percentage of publishable content on your blog or webpage. Not only is this the evidence in front of you, but also in front of the customers (who generally like to read content that is relevant to them and works for them). Marketers that value their branding and reputation will invest time in producing specific content for specific audiences, places, and occasions. As marketing transformation takes off, these are the types of things you will see getting organized – a stream of content, so to speak. When you have a lot of content and focus on producing compelling content, you will be able to reach the right audience in the right place at the right time, when they are ready to buy. And here’s the thing – the content marketers who are prepared to master the art of testing, and learn how to listen to their audiences, can earn some pretty big advantages in terms of their bottom line. Content Marketing World is an opportunity for you to stay up-to-date and learn new things, and to run towards the opportunities that will keep your website updated with high-quality, relevant content that will keep people coming back.

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Digital Advertising Agency Kyobri Releases Data Driven Media Report

Global digital advertising agency, Kyobri, recently published a report that discusses the Content Marketing Service Industry, and helps guide a better understanding on what the future holds. The Data Driven Media Report was developed by Kevin Motts, Director of Competitive Intelligence at Kyobri, working with the analytics team led by Ariel Wilkerson, in collaboration with external editors from Kyobri and Deloitte. “Marketers need to consider this higher investment in content marketing services as one of the different ways to allocate marketing budgets. The data generated by content marketing services also helps a lot in showing the digital consumer when consumers have interest in a product, and when they don’t. By not only providing great content, but also by working with local leaders to the content itself, technology partners can expand into content services, and stand in the way of the bigger giants, such as Google. Once you have worked to understand content marketing and content marketing services, new opportunities will present themselves. This is why Co-grow with Gartner is discussing the technology uses in the content marketing space. Q&A: Motts Provides Tips on Successful Content Marketing Service Delivery Q: What are some of the biggest challenges to running content marketing services business? A: If you can find a content marketing services provider with a very engaged team, it will be easier to manage everything, including monitoring. When you sign up with a content services provider, you need to take the time to take a hard look at them and get to know them. There is another big thing that everyone in marketing knows is essential to building a company that sticks around over the long term, and it’s alignment between the people, strategy, and processes. Right now, the biggest technology I’m using is Google Analytics, which is a tool to measure the performance of a company’s efforts in multiple areas, both inside and outside the company. Although data is used to make decisions about creating content and how you will reach them, social listening and information sharing is also a key part of this: You need to know what’s happening on other channels, especially Facebook, Twitter, and LinkedIn, so that you’re not missing out on important conversations that people are having about the organization. In marketing, it’s a lot about trying to connect to people through the various ways they are consuming information. Both inside and outside the company, technology is your gateway to delivering high quality content in a way that people want to hear. I also see a lot of companies using surveys to get a better understanding of the people working for them.

Content Engine

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