Marketing automation is all the rage right now, and we’re talking about a unique solution that looks at a company’s data and then creates unique marketing documents that have at least 10 to 12 active campaigns being promoted through it. Marketers have been using marketing automation for quite some time, yet we see people still waiting to adopt it. There are several reasons why it’s so hard to get over, and I’ll talk about them. Here are three of them.

The lack of response you get from automated campaigns

Marketing automation is all about the automation, so you’re at a loss as to why people aren’t getting the response they are looking for when using it. If a targeted email goes to one individual, but 10 other employees are using the same list, then those 10 people will see the same email so they’ll interact with it.

This is called targeted marketing, which is one of the main reasons why marketers need marketing automation. This idea is why social listening is key to building powerful automated campaigns. With social listening, marketers find out about things that their prospects are looking to learn about. It’s a way to monitor the conversations and events happening on social networks, which helps them create the relevant emails. When marketers implement social listening, they start creating the right emails for the right people.

The barrage of emails

Here are some things that marketers never mention – many people get the same things at the same time, they open the same emails, and they don’t pay attention to their click-through rates. Even if emails are generated in such a way that they are meant to only give updates, they end up including articles on fitness or business. Marketing automation relies heavily on that as it wants to promote the content you have written to your target audience. If an email doesn’t have the right information, they will not get the desired result.

Asking people to rate emails

I love surveys as they help you understand how well you’re doing as a business, but can you blame people for feeling overwhelmed by all the surveys in your emails? Yes, polls are effective in this sense – you can get a proper idea about what people want from you – but it is overwhelming how many you have to pay attention to.

Now, here’s a marketing automation product that gives you exactly what you want without all the headaches. Based on your email marketing profiles, you can select marketing automation that only gives you the products that you need. This will save you a lot of time as it eliminates irrelevant emails for the right people.