Content Engine is a State-of-the-Art Content Automation Platform that will craft clear, precise, and powerful Content Marketing for your business.

Ready to Turbo Charge Your Content Marketing and SEO? Request a Content Sample Today

‘>

The rise of the marketing automation tool has been quite meteoric over the last few years. Companies large and small, across all sectors, are having to spend a lot of money in the past few years to acquire new customers and sales by selling their products and services in new ways. Marketing automation helps all these activities happen in a more streamlined and effective manner. We have looked at several marketing automation tools and reached out to the experts for their advice on the ones that everyone should have. The rise of marketing automation across industries has been the most visible change in modern marketing. Marketers, while they use the same systems that were used in the past, are adding several functions to these systems. Every company has its own unique buyer and sales process and also the pain points that it faces.

That is why having a comprehensive plan in place can be crucial. Several tools like Mixpanel, Salesforce, HubSpot, Zoho or other platforms offer on-demand tools. Here are our top 10 lists of top marketing automation tools of 2018:1. Salesforce

After spending so much time and hard work, it is now even more important for you to know how much of your efforts you have been taking on. Much like other tools like LearnFlow, Leadbase, or ClickZ Score, Salesforce offers users an on-demand service. This is especially important because your time and money are the most valuable resources you have at your disposal.

By giving you control of your CRM, you can focus on providing your clients more value. Sales force allows you to track your sales funnel. You can view each contact on the performance of how they move through your funnel with every deal or prospect. You can gain a much clearer idea of which channels have the highest results and you can even continue to track them within Salesforce even if you switch over to another platform.

2. Marketo

One thing Salesforce and other systems make easy is adding in-app integrations. Marketo is the complete plug-in tool.

Creating your own CRM allows you to track your lead, sales, nurture, and profitability. This tool will help you in converting and closing deals at a faster rate. The key components that make Marketo such a critical tool are its interactive intelligence and pay-per-action integration. When you use Marketo, you can manage up to five leads and treat up to 60 contacts in the interface of the CRM. This will help you in speeding up your entire sales cycle process. When you consider your marketing hours or split between social media, email, sales and email marketing, having your entire back-end applications integrated for field sales and marketing automation will help you in being more successful in closing deals and ultimately profit from your investment.

3. LiveLMS

One of the perks of LiveLMS is that you can use it anywhere. Now, the platforms like HubSpot, Agile Software and HubSpot itself are all integrated with it. Once you are an enrolled user, you can’t stop using it. Users get to manage their entire CRM systems from anywhere. This gives a lot of flexibility in the way you can use your CRM as well as help with finding and nurturing leads.

Even if you are on an Excel desktop, you can access any lead or prospect data through LiveLMS.

4. Marketo Competes

Now that you are up and running on a CRM system, you need to know about another CRM provider. One of the CRM providers to focus on now is Marketo Competitors. Many users will notice that this platform is not as basic as the other CRMs. It comes with a pretty extensive integration with CRM systems of all kinds. This includes email, social media, leads/prospects, prospecting and lead nurturing.

The interface is easy to use and developers can easily add in new features. For the more experienced user, they can also do their own custom builder and save time. You will be able to quickly analyze your leads and contact who have the best ROI for the product or service. You can add leads into your CRM based on any of these sales triggers. The best part about competing is that you can start using it immediately.

5. Customer Relationship Management Systems

There are many CRM systems today that are becoming more widely popular. Many marketers have been using these to manage leads and contacts.

For example, when you register with an ecommerce or publishing company, your data might get transferred to this system. Or you might find that the ecommerce management tools will provide integration to your email and lead management systems. You could even use customer management systems to support your data analytics. These systems will let you track key metrics like return on investment, customers churn, leads generated, priority and next steps. They will also enable you to change which CRM or platform you use so you can optimize your marketing. 6. Email Marketing Systems

As you are capable of managing more leads than any other type of marketing, you can start building your email campaigns much earlier. This allows you to get more accurate data about how many times and how well your emails are performing.

You can also add marketing automation systems to better match your message so you can measure the success and optimize your strategies. 7. Sales Funnels

A Sales Funnel is the sequence of events that leads your reader from an enquiry to a sale. These processes typically come before the actual sale but are essential for all new sales conversions. They can be used to help sales professionals turn more leads into sales or to easily give a data analytics view of your entire lead and sales funnel. They give you as much accurate information as you can even though it is never completely perfect. If you want to know how long your potential customers hold on to your message, how much information they provide, and if they are already back on the page, then a Sales Funnel can give you useful data for this.

It can also help you to better personalize your message based on what has worked for your users. 8. Lead Capture Systems

As well as these lead capture systems, you will notice that they are not as simple as previously thought. Leads can be transient in nature and they can completely vanish from your account or never return at all. You need to make sure that you have access to ever-changing data on each of your leads and notifications related to each of them. You will also want to know what their next steps are and how to effectively follow up with them to ensure their purchase. Different lead capture systems might already have a mechanism to effectively capture your leads from a process before your content and campaign messaging will be relevant and engaging.

9. B2B Customer Engagement Systems

With several companies marketing towards a specific niche, marketers need to give customers a personalized experience on their website. They have a need to know how to spend the most of their time without leaving their homepage, whereas your B2B customers will have specific needs. This will be a requirement that requires careful segmentation and analysis. You will be able to also see which customers are engaged in what areas of the website and provide your customer engagement tools. 10. Sales and CRM Collaboration

Do you have a prospecting team and a CRM team? Do you have a team that goes out to capture, manage and track leads or contact information? The ideal solution for this will be a collaborative CRM.

One of the most common CRM technologies used will be the Salesforce CRM platform. It is the most popular CRM solution for business users today and can manage a wide range of records, sales cycles, customer activities and workflow of any type. Since it is so strong, you will know that the whole system works together and does not require you to switch to another system. What are your top 10 marketing automation tools to help your business thrive?

Do let us know in the comments below!

Content Engine is a State-of-the-Art Content Automation Platform that will craft clear, precise, and powerful Content Marketing for your business.

Ready to Turbo Charge Your Content Marketing and SEO? Request a Content Sample Today