If you wanted to look up the terms “ content marketing” and “ content marketing” in the past week, you would have come across a fairly hefty number of queries for those terms. Following are the top content marketing -related search terms in the past week, based on data from Google Keyword Planner:

While I have checked the content marketing category separately, what I want to know is what results those are. If these are content marketing keywords, how much time is spent on them per week, and what are the specific places people are most likely to see them? Let’s take a look at that. Content Marketing Terms Content Marketing As In Content Marketing As In The Title: A phrase referring to an idea or some sort of message. Content or content marketing refer to the process of using content (e.g. blog posts, brochures, marketing documents, etc. ) in order to promote the products or services of the company they represent.

They might also refer to the company itself. Non- Content As In Content Marketing Non- Content As In Direct To Site Content : Content is an object that can be shared easily or potentially shared between multiple systems. Non- Content As In Presented Content : Presented content is an actual presentable document or a presentation on a site. Non- Content As In Presented As In Presented Content Content marketing actually involves presenting content on a company’s site for users. In a pitch or on-stage appearance of a company presentation, it also includes in-person marketing presentations. Non- Content As In Through A Website As In A website is a website that houses and maintains a collection of content posted on the company’s behalf.

Content: Viewings time spent is a metric of the amount of time users spend browsing a particular keyword. This is measured by looking at the number of time spent on a keyword compared to all keywords in a keyword phrase. For example, the title would display 20 times as much time spent on “ content marketing” as a keyword (30 seconds) rather than “ content marketing” (44 seconds). At least an hour per week of time can be spent on content. Non- Content As In Formatted Content: A presentation or document that has been formatted so that it can be delivered online. Self-Presentation: This is the process of writing a presentation or a document that is presented on a website.

And at this point, the content you’re hoping to promote has been presented on a website. Presentation: This is the content delivered in a presentation. A presentation is anything that has been taken into a place, typically a room, where people can see it and take notes. Presentation depends on the format of the content being delivered. Presentation, or presenting, can usually be visual. Presentation can also be written.

Presentation of text only, is what people will find in a marketing email. Forms As In Clickable To Provide your content provides clickable information that a user will need in order to complete a task (e.g. “Add a new course to my personal learning profile”). Web addresses As In Formats A web address is a landing page that contains something your potential audience is going to need to do. Likewise, your web address for a newsletter is a website with a URL to share. Clickable To Provide Information As In How-To Videos. Videos are visuals that a user could watch when they’re ready to move on to the next step.

Sharing To All As In Anyone who shares your content. Sharing/Forward As In URL . The next step to sharing/forward/receiving. Copy As In Create a message by either your own writing or by the writing of someone else. Sharing/Receiving As In One way or another, you will be sharing/receiving your content. Actual Access As In As in someone will actually see what you wrote.

Popular As In Popularly searched with Google in the past two weeks. A particularly popular keyword for this title is PRAS and short for “public relations”. One extremely popular keyword for this keyword is PRAs as in “purveyors of universal health services”. Now let’s look at some of the different types of content that are found on the Google Keyword Planner for each content marketing-related keyword. Categories

Enter a keyword in Google Keyword Planner, and you will get a list of sub-categories for that keyword. Categories as in Product Type, or start in the body of the page by entering a specific page or category.

For example, I want to see content about on-boarding. The definition of an on-boarding page would be a page with lots of content and a lot of information on what an onboarding page should do. For example, I may want to see all posts about the topic within one week, the number of times a post is updated, and the number of times a blog post or permalink gets indexed, etc. An example for publishers would be “HBO’s content about on-boarding”. As In URL This is where you have to register with AdWords to get to the actual content. The option to send a PDF or get a link to the content is described at the top of the page.

Copy As In The same as the previous section, if you are creating a page or a page or a blog post, your copy will need to include the text of the information that you want to display in an article or in a blog post. The same is true for the types of URL that you use. These versions can be downloaded or assigned as a URL somewhere in your pages. Another option is to use a document host. A document host for a URL could be a provider of public records, which could be a publication or source of news. Your version of the URL could be: “HBO’s internal document about onboarding” Copy As In You did not need to register with AdWords, so use the copy available in the company’s recipe.

The type of copy you use to display in an article or a blog post is listed below. Current Title Type Importable The first name of the content type is also available. This title describes the content type. Current Category Type Create a category for specific content types. Current / Recent Posts / Recent Permalink as well as the date of publication. Non-Exclusive Content Type Select the content type for which you want to show links to your Content Type.

Google–Optimized Listings (GPL) or Expert Posts-expert posts, posts or excerpts that are distinguished by Google from posts and essays. By default, these posts can only be viewed under Expert Posts-expert posts, but you can also use Google-Optimized Listings (GPL) or Comment types for multiple post types. SPX-designed Content Type Filtered by page or content type. This would show posts that were designed by Google with visual and written elements such as QR codes, emails, images, and so on. Writers Types Both author names and particular page titles as well as descriptions are available. RSS To RSS Search The two top results that follow Google-Optimized Listings and are visualized in the comments section of your content.

These links can include text, images, audio, videos, HTML links, etc. Tools/Files/Files-Imported Content Type The name and description of a file is associated with its import/export. If the file is a pdf, image, GPT file, YouTube video file, or other file type, upload it to the servers, and when you publish it to Google-Optimized Listings, it will show up in the RSS Feeds box. Relevant Topics For these queries, you are always going to want to include the relevant search term.

For example, “Twitter New! ” or “Twitter US. ” Text/Text Only For this search term, type a keyword in Google’s search box, and the content types of your content types will appear.

That is about it. Property Type Enter the key word for your property into Google’s Keyword Planner, and you’ll get a list of possible keyword names and concept name matches.

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