What Kind of Marketing Automation Is the Right One for You?

Automation has come to the forefront of digital marketing. Right now, marketers are embracing automation by a large margin, as the majority (55%) of digitally-obsessed marketers are optimistic about the future of automation in the industry.

When it comes to marketing automation, there are a few different types of software available that can play a role in today’s digital world. While there are some that simply automate the landing page, others are more complex and do a good job at allowing marketers to manage multiple campaigns at the same time.

Automation reduces the amount of time you spend creating content, writing copy, building landing pages, and posting to social media. Having it do all that for you can make you much more productive.

Now, let’s dive into the major types of marketing automation software and find out what each one does, and how they each impact your company.

Previously-Deployed Software

There are a handful of websites out there that specifically offer platforms for the production of lead-gen websites. These sites can do a great job at producing “smarter-looking” landing pages that increase conversions.

Most of these sites have a desktop component that allows you to create landing pages, but it’s important to note that they don’t automatically update the pages like the top-tier cloud-based marketers do. For example, Radian6 goes a step further and will automatically adjust your pages based on what their Inbound Marketing campaigns are doing.

They know that when the page’s landing page is driving a lot of traffic, it is an easy and effective way to gain awareness for your product. Therefore, they can adjust the landing page to take full advantage of the amount of traffic going to your website, rather than manually updating all of the landing pages.

This ability to automatically adjust landing pages makes Radian6 unique among marketing automation platforms.

Cloud-Based Software

Some companies are investing in cloud-based platforms for their marketing efforts. The platform is capable of managing multiple campaigns at once and doing a good job of adding the correct offers based on inbound data.

There are several unique cloud-based marketing automation companies that are superior to the other platforms. HubSpot is a great example of a cloud-based software, and HubSpot is a product for anyone looking to get their foot in the door for marketing automation.

On top of their impressive ranking on various industry-leading platforms, HubSpot is one of the most popular CRM products out there, along with a number of others that do the same for customer relationship management (CRM).

HubSpot is also heavily focused on adding the right offers to your landing pages as quickly as possible. It is increasingly common for marketers to use the color green as a way to get an idea of how many people on their website are actually viewing their content. HubSpot has always used blue and white as major checkmarks to make sure that the offers on your landing pages match the people interested in them, and if it isn’t a match, the offer is replaced.

Mobile Features

One of the most important parts of implementing marketing automation is making sure that your customers will be able to view your content via the device that they most frequently visit your site with. HubSpot made sure to include support for mobile devices in an attempt to make landing pages look more appealing to mobile users.

If you’re looking to start using marketing automation tools today, consider the cloud-based marketplaces. They allow you to buy and sell your content and do other marketing initiatives all from one platform. It makes buying ad campaigns and custom landing pages easy as can be. For example, HubSpot is an ideal platform to buy and sell video ads, based on the fact that it allows you to do that all in one place.

Another important part of marketing automation is to make sure that customers can access your marketing content on the app of their choice. Most marketing automation software today lets you publish to a host of different platforms. While we can get information about the apps on those platforms, we’re not able to access the software directly.

HubSpot offers a host of web apps that integrate with its platform. With HubSpot you can publish to Facebook Messenger, Pinterest, Apple Maps, Telegram, Mailchimp, and other apps. This means that your customers are more likely to be able to interact with your content on the exact platform they’re most interested in.

Bottom Line

The goal of any marketing automation software platform is to help you improve your conversion rate by automating the creation of optimized landing pages. From here, we’ll breakdown what each platform can do for you and how they can help you improve your business.

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Digital Advertising Agency Kyobri Releases Data Driven Media Report

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