Video content marketing is becoming more popular and effective. According to the 2015 Social Media Examiner State of the Social Media Industry, the number of social video platforms has increased from 188 million to 241 million. In order to maintain its position, social media platforms like Facebook and Twitter are focusing on making video content advertising more effective. It is the ultimate way for businesses to stand out from the noise and make their voice heard. You need to think of it as a form of promotion in and of itself. Once it’s in social media, it’s part of the landscape. And like any format of promotion, it must be judged on its performance.

No matter what level of business you are, starting or expanding a YouTube channel can be a daunting task. And with the recent influx of social media platforms competing for your attention, it can seem like the best way is to take your content onto Facebook. However, this route is so expensive. And video on Instagram can be viewed at the same quality as Facebook. What is more, YouTube is the ultimate network for reaching your desired audience.

How much time is actually spent watching YouTube videos? One study found that users watch on average 2 hours and 41 minutes of online videos daily, across platforms.

In 2013, Facebook also released its own stats on video content activity. According to their report, the social platform is the most visited web page in the United States, with nearly 50 million users. If you include all social media platforms ( Facebook, Instagram, Twitter, Vine, Tumblr), you can reach 1. 3 billion people in the U.S. alone. With more than two billion video views each day, YouTube has plenty of room to grow its user base, and it has paid off by boosting sales for many businesses.

How many subscribers do You Need? To expand your reach, you need subscribers to see and interact with your content.

You may be thinking that YouTube is more effective for brand awareness, and this is how your ad will be seen on Facebook. This is likely true. You simply need a few videos to gain subscribers to work. However, of course, Facebook has their eyes set on your target audience too. They have tried and found that their users spend more time on Instagram and see seven to nine posts per day, with 74 percent of them visiting the site as often as once a day. With Vine now a feature of Instagram, being a part of the growing network makes it easy to expand your reach.

You can also publish your videos to Facebook for a total 2. 5 million views per day (there are also dedicated options to upload to Pinterest). In the end, you need subscribers to see your videos in order to even get a look at them. Paying for Social Videos is Still Worth It

YouTube used to make videos free, but now you have to pay a small fee for live videos to appear on their official channels. While this may seem like a hassle at first, you’ll want to do it, because it will make a big difference in your marketing efforts. Simply put, building a page for your YouTube channel will also help grow your social network.

As one of the top platforms for business, YouTube users spend an average of 35 minutes viewing online videos a day. And this is only a statistic on the majority of viewers. YouTube recommends you encourage your viewers to comment on your videos if you want them to see your videos. While they may not always agree with your opinion or point of view, they should take the time to see your ads. If your channel does not have an official feed, you should add one soon. Although you may be tempted to Google the cost of adding your YouTube channel to a social platform like Twitter, you’ll still save money if you keep adding content to it.

Moreover, you’ll also get more than just a livestream of your perfect home-cooked dish when you launch your channel on Facebook. This is especially true if you include compelling videos and interesting interaction for your viewers, as companies can often reach 2 million viewers a day with less than a million total views on Facebook alone. Building a YouTube Channel Will Be Much Cheaper than Developing an Instagram or Twitter Channel

While new, relatively inexpensive ad platforms like Vine and Facebook are starting to enter the market, there are already some good options for you. YouTube now has a number of benefits that have helped it develop into such a great network. They started with a free base to build on. Videos are no longer just short uploads of the viewer just watching the highlights.

Video now includes several filters and features, and can be made into a longer form, so it is much easier to see for a greater audience. You will also be on YouTube for a much longer period of time if you create videos for longer periods of time. This will help with monetization, attracting an audience and marketer, and ultimately, generating profits. Up-selling videos to your followers and users who like the videos in your library can bring in your biggest profits if you integrate this with Facebook or your existing social channels. Using YouTube for marketing and promotional purposes is actually not as different from building a Facebook page as it may seem. A good example of this is providing a thank you video to your users.

Your followers want to be appreciated for the followers they have, so you must acknowledge them in a way that will benefit your business. For example, provide a video to compliment your business and thank your followers for the views. This is the type of video that can become your brand ambassador and take your business to the next level. It might look like a bit of a stretch but you can incorporate this on YouTube by doing a content showcase for people who view your videos. Show your followers that you value their engagement and are the influencer that shares their content with the world. You can create a mini mini library as well.

Regardless of the type of video you post, one thing will always be a good platform for your brand. Put your insights into videos, and your customers will leave a positive note of what you have to offer.

Content Engine is a State-of-the-Art Content Automation Platform