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Inbound Marketing
What is Inbound Marketing?
If you’re a content marketer, you’re in the business of creating brand, editorial and marketing content.
How can you build an audience for your content? Inbound Marketing and content marketing is one of the hottest industries for companies interested in generating a buzz online, meeting customer demand, and ensuring a sustainable revenue stream.
While it may seem simple and foolproof, it’s not. There are lots of factors which affect how quickly content gets read. How long have you posted to your website? How often? What are you asking of your audience? Are you constantly creating new content to a drop of stories all at once?
Focus on Forging A Solid Business Strategy
The key to content marketability is in the details.
Finding the right angle, stage, and quality of content can have a significant impact on a business’s success. For example, if you’re thinking about the best way to pitch a specific topic to your audience, think about what content they want to read most.
You can create the best story out of the seven deadly sins in one blog post, but readers don’t get excited about a bad story.
Inbound Marketing
Inbound Marketing is the strategy of strategically identifying the readers of a website, and providing them with attractive content in order to convert those readers into customers.
The strategy is to generate reliable revenue through sharing content with the clients in order to create a habit that will motivate them to buy.
- Customer Driven “Pull Marketing”
- Pulls in Engaged Readers
- Written to address Customer Needs
- Builds Brand Authority
Outbound Marketing
Interruption marketing or outbound marketing is promoting a product through continued advertising, promotions, public relations and sales.
It is considered to be an annoying version of the traditional way of doing marketing whereby companies focus on finding customers through advertising.
- Pushing Message to Everyone
- Little to No Targeting
- Disrupts and Interrupts Attention
- Reduces Brand Authority
The Inbound Marketing Approach
This approach is based on the modern B2B marketers have many difficult tasks ahead of them – from answering to consumers, to moving beyond brand image to become truly trusted advisors and experts. For this reason, they begin by identifying why their customers want to engage with them in the first place. Outcome driven content, data-driven marketing, and advocacy are some of the types of content that a B2B company creates to answer these questions.
Identify
Identifying how the content you're creating can help solve the problems and answers of your Customers
Attract
Producing Highly Engaging Content that focuses on specific key outcomes for your Customers
Convert
Through Engagement, your Content builds interest and pulls the Customer towards a desired action
Close
When your Customer is ready, you will have a highly qualified lead for your sales team to close the deal
Guides For Inbound Marketing
Click Below to check out some Guides that we put together to help improve your Inbound Marketing
How-to video generate content and social media
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Content Engine Powers Inbound Marketing
Automate your Content Production Cycle by leveraging Content Engine to help identify and produce High Quality Content for your Customers
Explore Solutions
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Combining Inbound
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Marketing Tips
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Maximize Inbound
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