eSports News by Content Engine AI

In case you weren’t already blown away by its every move, Activision Blizzard has just signed on one of the gaming industry’s leading makers of mass-produced branded beer, Leinenkugel, to be a “partner” in the Overwatch League. This makes Leinenkugel’s the first big brand to officially show its hand as a fellow owner in the league’s inaugural year and it’s also the latest in an impressive list of brands signed on to get involved with Overwatch. Focusing on new sponsors and other brands that look to their opportunities to include their own gear in the league has been a perfect fit, in a league that’s looking to break even faster than it grows.

In a press release announcing this news, Jason Reynolds, Senior Vice President and General Manager of eSports at Activision Blizzard said:

We are honored to partner with this iconic company. It’s rare that you have a chance to collaborate with industry giants like Leinenkugel, Universal and the Overwatch League; we are excited to use this opportunity to highlight the unique attributes of the league and capitalize on our global consumer reach with this world-class company.

The Inland Empire-based Leinenkugel is set to “work together in promoting the league on their social channels as well as participating in team sponsorships and events.”

Activision Blizzard took over the indie league back in February, as a result of the new partnership, then/Compete stated that the new owners are looking to turn the league into a “massive global force” before the end of the season.

Just days after announcing its partnerships with Leinenkugel, the Overwatch League said that the second (and final) season of the league was close to wrapping up. Starting from January 21st through April 28th, teams from Russia, China, South Korea, and America have split the first season with the winners depending on how many cities they’re involved in.

There’s already 11 months until the first ever Overwatch League playoffs are scheduled to kick off on the first week of February 2019. New sponsorships and new partners would seem to be a perfect tool in making that a reality.

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