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Posts Tagged: Alpha002
5 best practices for content marketing
Content marketing is all about getting your brand’s message into front of the audience’s eyes. You need to know what your audience needs and want so that you can go about creating the message that…
The “hidden resources” in content marketing
Severine Lévy is the Chief Content Officer of MDC Partners, and builds content marketing systems with brands like Crispin Porter + Bogusky and President. If you’re thinking of creating a content marketing system or plan,…
Tips on marketing content with clients
Jonathan Lal on the results of his content marketing approach Data indicates that the percentage of readers surveyed who know what content marketing is has been steadily dropping, according to Jonathan Lal, Content Marketing Operations…
Getting Your Business to Share Meaningful Content
Content marketing is a great way to attract and retain a reader. Many of us are accustomed to advertisers telling us what we want to see but there is a compelling reason for businesses to…
Content Marketing Grows Audience, Aids Revenue and Succeeds Beyond Traditional Advertorials
Image Courtesy of White Paper: Go Marketing Your Product Online: https://www.whitepaper.maga… Content Marketing Grows Audience, Aids Revenue and Succeeds Beyond Traditional Advertorials Content marketing lets businesses spread their message online with the right format. These…
Five tips from content marketing expert Amy Chase
What content is best designed to gain engagement? Content Marketing practitioner and author Amy Chase has created a wide range of content that makes content marketing not only effective, but profitable. Amy is also an…
EXPOSED: Newspaper Editor Interviews
By Dianah McQuillan Are you job-hunting? You may have heard there are some daydreaming journos that imagine they may hold the title of editor-in-chief of one of the more popular newspapers. At most publications, from…
Five Simple Steps to Creating Content That’s Desirable
When writers or those who create web content strive to create high-quality content, their process can seem painful. If you don’t include enough description, boring enough content or are just off topic, it can be…
Creating customer value using content marketing
If your brand is under pressure to show growth or increase revenue, your marketing will have to get that growth. Content marketing, the marketing of content, is a buzz word. The definition is that it’s…
For new and struggling firms, you can’t grow without lowering your costs
Focus on the results, not the initiative Time and time again, new companies struggle with marketing strategies due to distractions and limited budgets. The good news is that some old companies have figured out how…
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