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Posts Tagged: Content Strategy
Content Marketing Has Not Reached Its Main Objective: Building Leads
According to a new study by ABI Research, 53% of digital marketers believe content marketing – the use of bespoke content created by a brand that is often original and appears in the news and…
Data And Loyalty Strategies Gain Traction As The Holiday Season Comes To A Close
This is an updated version of a post originally published on November 19, 2015. The big winners this holiday season were data and loyalty marketers, who compiled insights and strategies that paid off as advertisers…
How To Become An Author Or Authority On The Blog
With over 90% of bloggers not including written content on their sites, your blog becomes a pillar of your overall content strategy. But the challenge is how to ensure that your blog posts are quality….
What’s Different About Content Marketing In 2019?
Want a succinct summary of what content marketing actually means? Here it is: Content marketing is “selling ideas and experiences rather than products.” ~ Chris Brogan From My Marketing Image and The Content Edge by…
Content Marketing and You: The Newest Marketing Frontier
Content marketing became very popular in 2016. Unfortunately, marketers and businesses weren’t embracing it quite as much as they could have. The idea of combining marketing and content marketing is to expose a company to…
How to Use Social Media for Content Marketing
How to Use Social Media While it is true that there are many social platforms that can offer an ideal platform for sharing content with a huge audience, the reason I say this is that…
Unveiling content marketing: Ways you can create content marketing campaigns
When you think of content marketing, there are usually a few ideas that come to mind: Marketers, for example, use content marketing to build brand awareness through multiple forms of advertising, products, promotions and media…
B2B Content Marketing: Behind the Marketing
Always make sure to create the content that’s best fit for the audience. It has to fit their context. So the content has to be a surprise. It’s not at the expense of telling them…
Building the C-Suite: How You Can Gain Influence With Content Marketing
With content marketing taking over the next-gen world, it’s clear that topics and information reaching a mass audience are at an all-time high. Whether you’re a PR professional, a lawyer, an insurance professional, an executive,…
Why Content Marketing Matters for Business
“This column, I promise, is so inside knowledge that you may think I’m actually a professional investor.” The time and the money wasted in college trying to figure out what to do with the thousands…
Latest Post
Content Marketing World 2019: Best Use of Blog, Facebook, Twitter
- January 23, 2020
- 5 mins read
Digital Advertising Agency Kyobri Releases Data Driven Media Report
- January 23, 2020
- 5 mins read
12 Apps In Content Marketing Tech
- January 23, 2020
- 5 mins read
How the Global Content Marketing Market will change by 2020
- January 23, 2020
- 4 mins read
The Impact of Natural Language Processing in eCommerce
- January 22, 2020
- 5 mins read
8 Tips to Getting Started with Content Marketing
- January 22, 2020
- 5 mins read
Content Marketing Tips for Your Startup
- January 22, 2020
- 4 mins read
