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Posts Tagged: contents

An Edict To Optimize Your Content Marketing Strategy
Content Engine Content Marketing

An Edict To Optimize Your Content Marketing Strategy

Many businesses want to use content marketing strategy, including SEO, PPC, content marketing, and social media. When selecting the platform on which to grow your business, you have to consider content marketing best practices and strategies. The right content marketing strategy enables your business to reach your online goals. In this guide, we’ll explore how you can use content marketing best practices and techniques to achieve your goals. A blueprint to content marketing success – Targeting, content selection, hosting, and distribution Utilizing blogs and content to reach new audiences and build relationships – Delevopment, email, paid advertising, and content acquisition A content marketing strategy is a roadmap to create a clear understanding of your company’s online goals. You’ll also be able to determine the best strategy for each individual industry or vertical – search, social media, email, e-commerce, blog, and webinars. The best content marketing strategy helps your business grow. There are specific best practices you should have established in order to create an effective content marketing strategy. To make your mission statement as transparent as possible, ask your target market what it wants, needs, and believes. Writing blog posts and sharing content through social media make an even bigger difference than webinars and emailing your audience. Your content strategy can support your passion, give your audience a reason to stay longer, and act as a magnet to pull in new people, grow your audience, and get them clicking on your links and the links you share through your blog, social media, and email newsletters. Take this article on marketing distribution channel best practices. Think in terms of the “equation of choice” when asking yourself which the two best content distribution channels are, whether you’re content for consumers and businesses or you’re content for marketing. Not only will the content you choose affect how you communicate with your ideal customers, but your links in content marketing best practices also play a crucial role in the processes. Your content is a piece of content, made up of various stages; each set of stages can contain one article, one blog post, an infographic, an e-book, a video, a social post, or anything else you produce in your content marketing strategy. From the content strategy you outline to the opportunities you define to share, write, publish, and monetize, you’ll need the ability to plan and organize the content and communication you create. To that end, you need to develop a process of producing content and posting that reflects the content quality your audience is looking for. Another crucial part of your content marketing strategy is whether your content is optimized for your social media channels.

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  • Dec 23
  • 5 mins read
How to Increase the Reach of Social Media Videos
Content Engine Content Marketing

How to Increase the Reach of Social Media Videos

Popular blogs are known to, for example, feature videos, which can act as away to not only capture the attention of a new audience, but to build brand trust. Creating compelling posts is the most crucial aspect of any successful content marketing strategy, and bloggers are an ideal audience for writers who want to express their opinion and expertise. For this purpose, promoting posts on social media has proven to be effective in continuing the conversation and attracting new people. By sharing certain posts with a larger network of contacts, you can expand the reach of your content and help drive more interest. Additionally, integrating all social media elements into your content creation process can lead to higher engagement. By sharing in particular cases across social media platforms, you can now begin opening up new channels for the distribution of your content and increase your chances of success. Voice search is a great way to gain followers for multiple accounts and provide localized engagement to a wider audience. Image re-share posts can have a very strong effect on your reach if your video performs well on Facebook. Although video content can be a fantastic way to make your social media presence more relevant, you should consider creating an image as an alternative. Creating images that engage your audience also gives you a good idea about what’s popular and what’s not. Strategy to increase the effectiveness of sharing images on social media Google-hosted photo editing tool, PicLens, can help you reach a wider audience on social media. Figuring out the social media popularity of your website can help you with online marketing campaigns. It’s helpful to track how your website ranks across social media and even tap into your analytics reports to see how views and engagement have changed. If you’re a social media professional, then you’ll be using Google+ as part of your brand’s marketing strategies. Google+ allows you to track how people engage with your posts in your Google+ news feed. A good shareable video in YouTube’s news feed can bring people back into your YouTube account. It’s also a great hub for sharing videos and GIFs. As a social media professional, you’ll want to include videos in your Twitter feed as often as possible. It’s not a perfect platform, but it’s a great source of people who follow your content and work. Snapchat can be a great marketing platform for creating videos. You can also use your videos on all social networks, which means if you want to broadcast a video of yourself, you’ll be able to do it on Google+, Facebook, Twitter, and LinkedIn. Tumbler is a daily reminder social app that lets people keep track of all of their on-the-go activity.

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  • Dec 23
  • 5 mins read
Good or Bad Content? Be Good, or Be Good.
Content Engine Content Marketing

Good or Bad Content? Be Good, or Be Good.

Instead of focusing on how to improve your product or service, I want to explore how to improve it with content marketing. As an example, suppose you want to improve the image of your WordPress blog using better SEO optimization and to help you push your audience to more activities. Create good content that provides value to your audience. You don’t have to explain it at length, but instead help people realize something that’s relevant to them. One of the first things that customers like to see when they visit a business is that the content they’re going to read is actually useful. How to Tell the Difference Between Good and Bad Content With that in mind, let’s turn to the difference between good and bad content. A good recipe is a very short story that’s read only once. If the story is good, it’s likely the rest of the content will work well too. If your content is just a list of recipes or is just an unpleasant read, chances are you’re creating bad content. In addition, people love for more than just the blogosphere, I think they’ll appreciate these when you tell them why they’re great content. Somewhere along the way, we’ve lost sight of what being great content looks like. The best point of education and self-awareness on the web is reading other people’s great content. Or if you’re more inclined to write a blog post explaining why a concept or topic matters or you simply want to talk about how to make something better, say it… so say it. The best way to be something of an authority is by taking the time to talk about the things your audience wants to know. Everyone has their own human humor, and if you talk about something people want to read about, they will remember you in their mind. Show the client, or the people who want to talk to you, a way to get closer to our way of thinking and, in turn, get closer to them. The other could be the case where you discuss, in a way which might be useful to the reader, some general topic that they might want to know more about. But writing content that is so painful or completely over the top can turn off the reader. Of course, then it could be that your audience, and readers who want to talk about “that” topic, wouldn’t know where to look for it. The most valuable thing we do as business owners is to write good blogs, not bad ones. So next time you’re being criticized about that too long, too short, or too corny blog post – remember it’s the audience that is really dissatisfied.

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  • Dec 23
  • 5 mins read
What Kind of Content Marketing Do You Do?
Content Engine Content Marketing

What Kind of Content Marketing Do You Do?

Long live content marketing. There’s a lot of mania surrounding many topics now, so it’s almost easy to lose track of what content marketing is. If you’re looking for a definition of content marketing, as opposed to SEO, one thing that works is to look at what content does and means to businesses. You can read more about content marketing here, and a few great books to guide you in your journey include: We share billions of pieces of content each day with the world, whether it’s the news stories that we pick up on our phone, the pages that we log into Wikipedia, the articles we read and comments we leave in articles across the internet. Content is a great method of persuading people to interact with your business and develop a relationship, but it’s not everything. You may have thousands of visitors to your website every day, but they’re most likely doing so through the use of their own search tools. Here’s one example of marketing done that I think highlights the value of content. Copywriters use keywords to increase the number of people interested in what they’re writing and having a reaction to it. Search marketers use keywords to direct more clicks, which is why so many blogs have gone SEO crazy in the past few years. Content marketers use copy to increase web traffic, thus, content marketers find themselves to be on the right track. Let’s take a look at a few examples of content marketers who are creating great content. Once again,it’s hard to find material, but not all of the most interesting content takes a lot of time. I’ve talked about eHow in the past, so it’s time for me to comment on the current state of the overall search traffic sharing leader, IconsMarket.com. Last week, the site was ranked 51st with no traffic at all for the last five days (including 0% during that time). I can only assume that the simple truth that this company did not focus on SEO and focus its time on writing a very long article about the company’s growth is the reason for all of the broken traffic indicators. However, Google’s data is pointing to the fact that people are beginning to really take notice of eHow and its competitive position – it’s no longer just a No.5 search engine in the U.S. and 11th in the U.K. This kind of content sharing is important to Google and the company will do anything it can to attract visitors to the IconsMarket web site and make up the lost traffic. Google is investing a lot of its time and resources in efforts to reach the goal of a 100% organic search result on the first page.

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  • Dec 23
  • 4 mins read
Google-Inspired SEO Reputation of Hire
Content Engine Content Marketing

Google-Inspired SEO Reputation of Hire

Then if you are offering your information to your customers, you better create a great content. Basically, you need to improve the content on your Web site to rank higher in search engines. Every time, produce something that really does that, or provides a valuable information to your customers and web site visitors. What if you should have an RSS widget to your web page so that people can subscribe to what you know. All of these are things to which you should not be shy, but it is still time to develop a great new content. Making them work will make you a stronger SEO and your Web site will then be better seen by other experts. Create something or other that will help improve your Web site. Save the article for later time to see how it performs, your own widgets to the webpages you must have are also essential to revamping and revising the design of your Web site for it to rank better in the search engines. Write for easy reading, for visual effects, so that people can find what they are looking for and simply follow the link, repeat steps and all you need to do is write. You can’t get that great new optimization tutorial written unless you have dedicated a lot of time on your Web site. Making people go to other sites to read new articles only helps search engines too. You can start things as simple as making a simple presentation on your Web site to make search engines better understand what you are talking about, and posting it on the top of the page. Start here and make sure you have enough ideas to write about to improve your SEO! One of the most important steps is writing the content your target audience will find most useful. Always use keywords and the content of the page you are trying to get on the search engines to describe what will help you to reach your goals. Any time that you review an SEO topic you should start with the customer’s point of view to help you with what’s most relevant to the needs of your target market. Source: Copyblogger’s Google-Inspired SEO Reputation of Hire Blog Step 2 – Write about the type of customer that will find value in the content you are writing Of course, your content should reflect the content strategy, but it also needs to stand out from the hundreds of web pages that contain the same information. Step 6 – Keep the work of writing and updating your content to the last second

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  • Dec 23
  • 5 mins read
Where You Can Start Ranking Content for Non-Profits: Content Marketing
Content Engine Content Marketing

Where You Can Start Ranking Content for Non-Profits: Content Marketing

In fact, content marketing needs to be personalized – it is not about just selling people something. Content marketing is much more like social media than it is like advertising. Content Marketing isn’t about only pitching what you have to sell, it’s about helping people do what they already want. Now that you know all of the main trends in content marketing, it is time to think about how you can make the most of your current efforts. Of course, you may have not yet had the time to go through the analytics on your current content plan and come up with a list of pieces you can start updating to reach your goals. There are a few different ways you can start ranking content that is currently on your blog. Some marketers use a high bounce rate because they already know what they want to target their content and invest all their budget in that. The second way you can identify low-performing pieces of content is to measure the volume of people that are viewing them. Another data tool that can be used to understand your non-profit content effectiveness is Lookery. It is about putting content out there that is so related to the organization’s missions that people want to know more about them. Content marketing has become a popular and effective way to boost engagement, get people back on your website, and drive leads. Whether you are helping people learn about your cause, exposing important and damaging information about your organization, or simply giving them ideas and encouragement about a specific project, content marketing goes beyond traditional advertising and is beneficial for a nonprofit as well. Read on to find out how a nonprofit can create their own content marketing plan and how to define content marketing to help them reach their goals. About Content Marketing Plan While a few businesses and bloggers will approach it the right way, most nonprofits will just try to create content they believe will be beneficial to their non-profit. Most non-profits will only achieve ROI from their content when they put the time, effort and money into creating great content and using the best tools to help them along the way. Some of the content you could create for your nonprofit includes webinars that are more engaging than your in-person events or videos that are creative and engaging that might convert more visitors than webinars. Another great use for Lookery is creating outreach campaigns that feature social media posts and educational videos. How to Define Your Content Marketing Plan There are some ways you can reach out to the nonprofit community to create amazing content that will not only help you grow, but also attract potential subscribers and donors.

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  • Dec 23
  • 6 mins read
Differentiator between editorial and content marketing
Content Engine Content Marketing

Differentiator between editorial and content marketing

It’s about as straightforward as any marketing strategy. Content marketing looks very much like an editorial strategy, except with the added ability to lead readers to website landing pages instead of keywords. We’ve got general content marketing definitions, how to start a content marketing strategy, and content types to choose from. Now, it’s time to cover content marketing which is different from editorial. Making a content marketing strategy In the editorial/content marketing world, there are things that stick out, and then there are things that don’t, because why would you create a strategy around everything in a content marketing plan? There are specific “rules” you should think about and having a strategy in place creates better results when you have better defined goals. Content marketing, on the other hand, is usually a specific strategy with specific, specific goals. Just like editorial, a content marketing strategy can contain strict guidelines for the kind of content you put out into the world. To truly understand a content marketing strategy, we need to be aware of the difference between editorial and content marketing. Industry verticals that covers different types of content marketing such as writing (e.g. Tech, Marketing, Copy), storytelling (e.g. Advertising) and documentary (n.g. Documentary filmmaking). Content marketing can encompass anything from highly visual content, such as photographs or videos, to the most concise and accessible types of content, such as blog posts. Guest blogging is another classic type of content marketing, with guest posts written by a topic expert, to extend the industry news. Incorporating social media into content marketing strategy People see alot of content out there, and the best way to stand out from the crowd is to add links to some social media sites which showcase your voice, brand, and, most of all, the content being shared. Not just linking to a hyperlink in a blog post, but publishing well thought out, compelling content that people want to read. There’s also a lot of writing on social media to keep up with the growing appetite for quality content. So what’s a content marketing strategy? As the name implies, content marketing includes producing content and sharing it on social media sites such as Facebook, Instagram, Twitter, and Google+. If you want your brand to be seen a lot more, then you need to develop a strategy. To you, it doesn’t matter whether you’re creating pages with content or have blogs, infographics, and tables. For me, it’s to create content that makes sense to what I’m selling. Now, that doesn’t mean you need to create lots of blog posts and then post them to every social platform. In fact, it should be less social media posts and more quality blog posts.

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  • Dec 23
  • 5 mins read
In Case of Content Marketing
Content Engine Content Marketing

In Case of Content Marketing

A recent article in Search Engine Journal observed the similarities between content marketing and SEO in that they’re built on the concept of building a relationship with the target audience. When considering content marketing, it’s important to remember that for the content to produce value to the audience and possibly for them to want to consume it, a prospect has to do the work of researching it before checking it out. The process of content marketing allows you to play an active role in discovering the data on your target audience, identifying their interests, and curating the content they will want to consume – utilizing different approaches for each niche, as well as utilizing these activities to ensure that you have control over content selection and development. Both SEO and content marketing require a lot of research and a lot of resources because they’re built upon the assumption that their value is in the results, not the information. Then, with a tool like Marketo’s data and marketing automation platform, it’s possible to create interesting content that will ultimately appeal to your target audience and increase your engagement. It also can be difficult to obtain the content for your marketing campaign because when people aren’t seeking solutions to their problems, sometimes it’s hard to find relevant and worthwhile content. The more content you create, the more you’ll keep the prospects engaged and more likely they’ll ultimately sign on to be a customer. Without the right people involved, it can take a long time for it to truly be of value to your audience. You’ll need a thorough information campaign that includes relevant content, interviews, and backlinks that will educate your prospect about your offering. You want to provide visitors with content that helps them on their way in the right direction. While it can be helpful to provide visitors with articles on a blog as introductions to your content strategy, you want visitors to leave looking for more information in a way that is easy for them to consume. By a visitor that means the one that you want to have on your website so that you can build a relationship with them. Content creation requires generating web pages, or articles, that are going to be useful to the visitor and appealing to the potential lead. To help you stay relevant, and create content that attracts your visitors, it’s important to offer visitors content that is aligned with their career path. While they don’t necessarily have to see these articles within a small window of time, it’s important that you have people who are successful after reading your content. It’s really important to provide valuable content for your visitors, not just content that will lead to something.

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  • Dec 22
  • 6 mins read
Building Your Content Marketing Plan: The Content Writing Tips to Create Consistent, Good Content
Content Engine Content Marketing

Building Your Content Marketing Plan: The Content Writing Tips to Create Consistent, Good Content

But if you’re a blogger or in the content marketing game, there’s nothing wrong with getting familiar with the term’s core philosophy that building a cohesive content plan and great content willalways pay off. It’s the marketing art of creating and sharing great content that gives your online presence some authority, authority and value. Here’s a free step-by-step guide to building your content marketing plan: How to Build Your Content Marketing Plan You are likely struggling, considering you’re a personal finance blogger in a social media nation who didn’t grow up reading the newspapers and a retail business trying to survive in today’s ecommerce landscape. Writing better content, producing it well, strategizing to add variety to your monthly content plan, and optimizing your web presence for strong SEO and content marketing strategies can seem daunting. Here are some examples of how to build your content marketing plan: One of the best ways to increase your traffic and income is through sound content marketing strategy. Content marketing is also increasingly fueling website traffic. Research shows that “by increasing frequency of posts by 8% and increasing read time by 9%, content marketing can increase website traffic by 10% to 20%.” Content marketing gives your audience a venue to learn more about you and your business. Through content marketing, you can build a culture of this loyalty by allowing your customers to know more about your business. If you’re not producing a blog, you can create oneand your audience can read it and interact with your content. Once you build a content strategy for your business, you can truly begin to build your reputation as a content marketer. In order to reach your audience, you need to create content that gets more people to read it. A piece of content that’s read thousands of times, downloaded a lot and grows into a powerful brand voice isn’t going to grow your business. One of the best ways to grow your business is to publish content that your audience will be happy to read. SEO has a lot to do with boosting your ranking and building your audience. A content strategy, written in accordance with your SEO goals, can work towards getting more site traffic. If your audience is being served a non-supportive content strategy, your website is going to sink fast. If more people are seeing your content, you’re going to want to keep publishing that content. But, if traffic isn’t there to take advantage of your content marketing strategy, there’s no use in developing a strategy. Once people see that you’re an authority on a particular subject, it’s time to get to the content. In order to properly market your business, you have to get the traffic and sell it

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  • Dec 22
  • 6 mins read
How To Build Your Content Marketing Strategy
Content Engine Content Marketing

How To Build Your Content Marketing Strategy

Are you ready to start thinking about a content marketing strategy? It summarized how content can be an effective strategy to get traffic to your website, build your reputation, and turn a decent product offering into a highly sought-after offering. According to the report, 80% of consumers say they’ll stick with a brand if it offers them content. Brands with informative content get 18% more than brands with traditional marketing strategies.” How Can We Be Part of the Long Term Story? The question is is content marketing even the right fit for your business? What’s Content Marketing? First of all, content marketing enables you to build a deeper connection with your customer, and consumers are more receptive to hearing the story behind the piece than ever before. Content can bring the customers back to your site more often, boost sales for targeted groups, and make your brand more well-liked and valuable. In fact, content marketing can contribute up to 30% in product or service revenues. Although your website is where you first build your content marketing strategy, there are several other interesting web sites you can use to facilitate your efforts. Content Marketing is not just a sum of words in your website. According to the CMI report, those brands with a well-established reputation, were 42% more likely to get referrals for new products. By selling higher-quality products or your services, you are increasing the repeat business with your customers. Content Marketing campaigns on social media sites are highly effective for generating word-of-mouth information about your brand. You can benefit from effective content marketing by having a presence on Facebook, Twitter, Pinterest, LinkedIn, Google+, YouTube, and Instagram. Specifically, content marketing connects brands with their consumers and customers. When customers read an article, product or promotional materials, they tend tobe inspired to share their thoughts and feelings about the product or company with their friends and family. By using content marketing campaigns, customers get to better understand your business and better understand how your product or service can make their lives easier. It can be created by marketing team members, and by anyone at your company. Content Marketing is all about building your reputation by being relevant to the industry and your target audience. Let’s look at some examples of content marketing campaigns. Company stories on social media Company customer service emails Highlight those uses and the campaign which supports your product, service, or even its name. Post your campaign copy on company blogs and online communities and its focus or target audience. Your goal might be helping you build trust in your brand by showing how your product might help your customers. Brand materials need to help customers build a connection.

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  • Dec 22
  • 6 mins read
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