Differentiator between editorial and content marketing

It’s about as straightforward as any marketing strategy. Content marketing looks very much like an editorial strategy, except with the added ability to lead readers to website landing pages instead of keywords. We’ve got general content marketing definitions, how to start a content marketing strategy, and content types to choose from. Now, it’s time to cover content marketing which is different from editorial. Making a content marketing strategy In the editorial/content marketing world, there are things that stick out, and then there are things that don’t, because why would you create a strategy around everything in a content marketing plan? There are specific “rules” you should think about and having a strategy in place creates better results when you have better defined goals. Content marketing, on the other hand, is usually a specific strategy with specific, specific goals. Just like editorial, a content marketing strategy can contain strict guidelines for the kind of content you put out into the world. To truly understand a content marketing strategy, we need to be aware of the difference between editorial and content marketing. Industry verticals that covers different types of content marketing such as writing (e.g. Tech, Marketing, Copy), storytelling (e.g. Advertising) and documentary (n.g. Documentary filmmaking). Content marketing can encompass anything from highly visual content, such as photographs or videos, to the most concise and accessible types of content, such as blog posts. Guest blogging is another classic type of content marketing, with guest posts written by a topic expert, to extend the industry news. Incorporating social media into content marketing strategy People see alot of content out there, and the best way to stand out from the crowd is to add links to some social media sites which showcase your voice, brand, and, most of all, the content being shared. Not just linking to a hyperlink in a blog post, but publishing well thought out, compelling content that people want to read. There’s also a lot of writing on social media to keep up with the growing appetite for quality content. So what’s a content marketing strategy? As the name implies, content marketing includes producing content and sharing it on social media sites such as Facebook, Instagram, Twitter, and Google+. If you want your brand to be seen a lot more, then you need to develop a strategy. To you, it doesn’t matter whether you’re creating pages with content or have blogs, infographics, and tables. For me, it’s to create content that makes sense to what I’m selling. Now, that doesn’t mean you need to create lots of blog posts and then post them to every social platform. In fact, it should be less social media posts and more quality blog posts.