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Posts Tagged: marketers
Edmonton SEO Launches Google Transparent Ad Policy, Wildfire CEO Talks Changes: Dec. 15
Edmonton SEO’s own SEO Content Marketing Services team has launched and Google terms are already applying. Explaining a bit of the background behind the launch and the events leading up to its launch, VentureBeat.com got an update on Google’s Transparent Ad Policy, which allows Google to detail how it works, how the algorithms work, how it evaluates pages, and how it filters its search results. Below is a list of all Google Transparent Ad Policy improvements, news that Google uses to deal with video ads, and lessons learned from the Advertising API. Also on Thursday morning, Google updated seven related products, such as the Accelerated Mobile Pages section of AdSense’s Android applications, Google Cache, the Google Display Network, and rel=natural and the Google Display, YouTube, and Tidal APIs. Watch Eric Hanson’s Google Launches Google Transparent Ad Policy which explains the new policy in more detail. EDITOR’S NOTE: VentureBeat reached out to VentureBeat’s Editorial Board to see if it’s right that “Edmonton SEO has launched and Google terms are already applying. Kallas had this to say, “We GetEdmonton’s Content & Marketing Services Team has launched and Google terms are already applying. In other news, according to Edmonton SEO’s Ella Pepper, “Edmonton SEO began beta testing a redesign of how websites can make use of its Search Data Management system,” but “we are not ready to announce the next release,” as “we are building out systems and will not be ready to turn on the new SEO features in any dashboard until that is ready.” An announcement this morning — 10 Ransom Marten will be joining Google’s in house Search Engineering Team after a 28 year career as a SEO leading Google search results — parts of which have “helped guide us as the search industry has changed and improved drastically. Alberta Post reports that the bill H.B. 1002, which would address issues of discriminatory Chinese language search results (because Google is an Alphabet) received unanimous support in the House Committee on Government Operations this past Monday; a spokesperson for NDP MLA Deron Bilous. Last week we brought you news that Google would be changing the code of its Search Engine Result Pages (SERPs) to hide autocomplete results and favors greater natural order. Last week we brought you news that Google would be changing the code of its Search Engine Result Pages (SERPs) to hide autocomplete results and favors greater natural order. “Search is already smart in its way,” says Edmonton SEO Content Marketing Manager James Kallas. “Search is already smart in its way,” says Edmonton SEO Content Marketing Manager James Kallas. “We know people like the personalized results of the new approach more than autocomplete results, ” Kallas says.
- Jan 02
- 5 mins read
How to learn more about your customers
Today, we’re going to review how to tell your audience content marketing is working for you. This week, we were asked: “On how you choose videos and posts, does it come down to the fact that you decide that they need to be in-depth? This week, we were asked: “On how you choose videos and posts, does it come down to the fact that you decide that they need to be in-depth? “Does it come down to the fact that you decide that your videos and posts need to be in-depth? I think just about every call I have in my day, whether it be from a customer service or the marketing department, someone has “decided” our sales person needs to be “in-depth. So, how can we talk about content marketing that is relevant but not confusing for our customers? Your sales people, for example, may ask, “Does the social proof need to be video-only at this point? “Why do you need video for your posts and why does that part of your content provide you with the most interactions with your customers? This is why your sales people need video! So, I’m getting to the point of your next sales person: you need to take your content marketing research and make a concerted effort to emphasize the various aspects of your posts. Just like you need to think more about the value of specific products. So, in an effort to improve your messaging, here are a few videos to quickly get you started with figuring out what your customer wants from content marketing. Rather than create two or three articles or blog posts and then give them only one look at it, put them in the middle of a customer journey like a better e-commerce experience and ask them how they would use it. Also reach out to the colleague who edits the blog post and ask if they would consider writing a review and if you could put them on a schedule with a product launch. If you have a product launch coming up, plan with an executive who would normally work with you to see if they have time to write a review. You can create a short video where the person mentions your product or offers content about your product. Use this as a reason for them to create a review of your product to share with others. And for those who don’t know that these things are coming, run an influencer campaign to get them to blog about your product or content. So, by using these videos, we can quickly see what customers find interesting and will allow you to present to them those 3 things you want them to know about your product or service.
- Jan 01
- 6 mins read
How Content Marketing can be Helpful to Your Business
Every business knows it needs to be updated with their content, which can prove to be quite the challenge especially if they do not have a good idea of what kind of content is relevant to their audience. The best way to improve their position in the field is to reach out to the right people through the use of a content marketing strategy. If people understand the purpose and importance of the content but not the value that is produced, then this will not work and that will not enhance your income. We are here to show you with more information how content marketing strategy is important to your business. You could use the following information to develop the content marketing strategy that will help you get the best of quality content. If you want to be in the business of producing good content then you need to have a content-marketing agency for your business. Always remember that there is a purpose behind the publishing of your content, and it needs to be written for specific types of audiences. Content marketing strategy takes this into account and it will ensure that the same content is being re-published and re-edited for people based around the world. If a company wants to communicate with customers, and they have email addresses, then the best way to do this is to have a content-marketing company use email to manage the content. For many people, the introduction of email marketing to the overall strategy of your business will leave you in a good position and not only for the ones sending this message to their audiences. Each day, as a content-marketing expert, it is my job to provide you with the content that you need to have a successful day at work and get that job done. The content that does not work are those that take long hours or are published on a weekly or monthly basis, thus, taking away time from your day-to-day operations. Just like your job involves doing the right thing, your content marketing strategies involve getting in the right head space in order to create successful content. Depending on how much time you want to devote to your work, you can create a schedule. Below is a 6-minute program I created to schedule my work when I want it done so I get it done on time and take care of it before I sleep. The two biggest learnings I had through working with content marketers are that our content needs to be dynamic and that we have to be able to adapt quickly to the audience. You will need to do a Google search of which people you should speak to about how best to create content for your audience.
- Jan 01
- 6 mins read
How to stay relevant in this quick paced economy
Knowing what content to publish and how, how to write it and the best tactics to create and distribute it is key for your success. One of the best ways to engage people in your business is to interact with them. But how can you do this when you’re only marketing to a few people and if you focus all your time on blogging about some topic that doesn’t matter to the majority of your audience. Depending on your age demographic, you’ll need to have a mix of informational content and catchy headlines to get the visitors to come to your website. When it comes to creating quality content that will reach your business goals, sometimes you have to pay your competitors to create similar content to get people’s attention. As one of the leading content marketers I see it as an opportunity for the company to be more successful in order to increase the business. New content is being created all the time and we all run the risk of forgetting what it means to search engine optimization. Find out what questions your audience has and then write the content that will help address them. Focus on creating content that hits your target audience with relevance and story telling, and you’ll see an increase in traffic, as well as a more loyal audience that will help you market more effectively. If your industry is banking, then content marketing is very important because your current target audiences can relate to the same kind of content. Similarly, if your industry is taking care of such products and services, then content marketing is important because your target audience will have access to a curated list of information. Every person has different taste in information, so you should be able to make your audience more immersed by giving them a certain content. These are the key challenges in today’s world and how to overcome them: Problems of youth Many companies try to create an authentic experience of their current customers, but in the process, they fail to ensure the feeling that they’re giving a great experience for their current customers. Engaging today’s audience with content that engages their interests is a great way to stay on top of the game. How do people see the business world and how can you make it more engaging for them? How does one create value in a business in today’s market? What are some people’s greatest challenges in order to have a successful business? Content marketing is an effective method of engaging your audience, and therefore increasing the sales of your products or services.
- Jan 01
- 5 mins read
Marketing Strategy and Content Marketing: Getting Started
That means figuring out how to create content that will continue to drive traffic to your website, helping people discover what products or services you provide and expanding your customer base. Content marketing used to be simply about creating and publishing your content on your website, but, as we’ve seen from past studies, it’s not just about content creation. So content marketing strategy isn’t only about making an original, engaging product/service, it’s also about offering your website visitors a fantastic experience. The best content always speaks to the needs of the customer, the whole process is about providing value to the marketer and publishers in that they aim to drive further engagement and more conversions from their audience. In the end, your website design will help increase your visibility and content attention by increasing your web traffic. A 2016 study from TruStream and the Content Marketing Institute estimated that content marketing can increase your website conversion rate by 40 percent, with a further 10 percent profit added when you include social media elements in your strategy. According to KlineMetrics, 90 percent of marketers see the value of content marketing in converting their website visitors into customers. Content marketing allows you to build awareness and grow your brand in ways that advertising was never designed to do.A report from CompleteMarketing, which conducts studies to help building your business, ranked mobile search as the number one channel for advertisers in 2015 with 48 percent of marketers using mobile marketing. “Developing a long-term strategy that starts from the top down, instead of relying on the house-branding efforts of SEO and social media to earn backlinks and get your website to rank well in search engine results is essential. Both CMI and KlineMetrics have great, in-depth content guides that help you understand how your business can begin using content to increase its revenues. Content marketing has been increasing in importance in search and social media over the past year as a way to differentiate your business from the competition. KlineMetrics also has some recommendations that you might need, if you want to maximize your content marketing efforts and rank higher in your industry. (The short version of this is that you might be publishing a blog, which means you are creating a whole load of content that will be available on your website and which will be used to attract and engage your audience.) Is your website creating content that is useful, relevant and compelling for potential clients? What makes a content strategy unique from the previous article and what will it help your business achieve? If you focus on content creation and marketing for your business, you can make great progress.
- Jan 01
- 5 mins read
Blog Post Series #9: Getting Content Ideas Right before You Create It
You’ll want to create stories that are useful to the reader and your audience, but it’s all about finding the best content. There are different ways to grow your business, but the key is to make sure your content marketing gets the results you need. In this post, we’ll go through each step you can take to create amazing content that attracts your target audience. If you want to get started with content marketing, take a look at your competitors’ blogs, newsletters, and information pages. Create a number of posts like this that reflect your value proposition to your audience, and then look at their content marketing strategies. Highlighting a company’s success in providing their audience with a fresh perspective on a broad range of subjects allows readers to recognize the importance of all the content in a larger document. Before you start writing on your topic, think through what you want to achieve with your content marketing. A focus on engagement can help you create amazing and meaningful content. When you’re optimizing your content, remember your audience’s behavior is part of the process and you can also use the same action-driven strategy to improve your results. Since influencers are experts in what they do, helping them in some way becomes an important aspect of your content marketing. By getting support from the right people, you can create the right content for your audience to learn from, watch, and hopefully share. A priority for those who have success in creating engaging content is to make sure they have plenty of strategy. Content Marketing 101: The 6 stages of Successful Make sure that you write all of this information into your upcoming posts, along with links to where to find it, so that your readers are informed of all the content they will need to read in the near future. Use sticky notes or paper to do this to help you remember the different kinds of information each piece of content will introduce. Once you identify a topic for your website, you’ll start deciding which pieces of content you need to produce. This is what it’s all about getting ideas right before you break them down and create pieces of content for your audience. Whether it’s time spent developing a structure for the webpage content, keeping track of who is involved, making sure the posts are focused on your business, or some other aspects of what you need to keep in mind when creating, don’t overlook those simple details that can make all the difference. You want to showcase that beautiful content, and the visuals are the things that people will notice right away.
- Jan 01
- 6 mins read
Welcome to Digital Marketing 101: The Definition of Content
Well, search marketers, you have to figure that out for yourself if you want to create useful content that people actually pay attention to. Digital natives such as Me, Facebook, Google, and Twitter, have all built their businesses based on this theory of content, and it’s what makes them what they are today. Content Marketing is different from PR because, in addition to the manual effort, it’s not even based on an exact plan. The first method, keyword rank, is the way that search engines give you certain weight if a search result, like a blog post, falls outside of your desired page rank. If your post on the technical topic you write would earn a high ranking in one keyword, it will definitely be the go-to thing to add to your blog sidebar. An SEO-friendly anchor text, this kind of content is what search engines like Google use when they recommend a blog post on another keyword.Content marketers are using it because it helps the search engine to serve up the article that we all want to see. In addition to the title, one of the best things you can do on any blog post is determine the keyword it will focus on. This is a keyword you could end up using in the title and have your editor do something along the lines of, “Content Marketing Starter Course – Search Engine Friendly. It’s important to remember that while your blog post title and title content is top-quality writing, it’s not going to be much of a draw unless it’s easy to see how it relates to search results. You might try to use a keyword that is unrelated, but Google won’t see that as relevant, because that’s the way search engines are designed. Well written content links to other articles, but if you are creating outdated and irrelevant content then people won’t know what to click on. Content marketing, however, doesn’t necessarily mean writing a lot of content. Many people mistake the two because when it comes to a website’s ranking it all comes down to content and the use of keywords. But there’s nothing more relevant than a blog post, it’s a great thing to create. Start with the thesis statement of the blog post or article and then search for how that is relevant to search. Content marketing and SEO are two different things and the same you can put them together. Content marketing is all about creating content that gets people to click on your links. A blog post or article can actually rank for a keyword that is relevant to the content and can then get an additional PPC position.
- Jan 01
- 5 mins read
Smart SEO And And Small Business Marketing Maintain KeyMarkets
Content is an increasing source of marketing activity, from internal reports to customer retention campaigns and efforts by online services like Salesforce.com and Intel. Content marketing enables you to deliver great service at a high level in a new and unique way. Integrating a website, an email outreach campaign, direct communication, social media and search engine optimization all work towards one goal – fostering engagement and positive recognition with your customers. By carefully choosing content marketing, you’ll have an improved web presence and fewer surprises for your customers and prospects. By focusing on the communication channel that targets your industry and your customers, you’ll have a better understanding of your business and your audience. If you use content marketing to promote specific pieces of content and launch them at the right time, you are likely to see a short-term boost in sales and increased search results. Your target audiences will seek out your content, and you’ll improve your standing with existing customers. Customer and blog posts should be written specifically for your business, providing answers to queries that users may have. Data from Forbes reveal that 79% of small business owners use blog posts to share their unique selling propositions, and the top three topics for small business owners are creating and delivering great content; investing in content; and using content to drive sales and repeat visits. Search engines like Google are finding the importance of content marketing as the next big thing, and small business owners are cashing in by publishing their information and optimizing for SEO. To focus on the top topics your potential and existing customers ask for, make sure you’re building a well-rounded content marketing strategy. Some businesses should include specific measurable goals they want to achieve, and using the right content as a means to reach them. Content marketing has many different methods for delivering specific content, with some products appearing on the top of a Google search, and others serving as a lead to provide further information about the products and services you offer. Your main goals should be to attract leads, connect with the targeted audiences, and ultimately convert them into paying customers. Since the goal of online marketing is to win new customers, creating content in a variety of formats and formats will provide different ways to deliver messages to audiences, but also enhance the user experience and efficiency of content. Webinars, blog posts, e-books, and in-person marketing events are a few of the most common ways small business owners publish their content online. B2B blogs offer marketing reach and web traffic, if your business has multiple customers on a large and geographically diverse company. Using content such as blogs to increase website traffic can be a critical tool for your small business
- Jan 01
- 5 mins read
Why Content Marketing Can Increase Your Marketing Value
He vaguely answered that he was all about blogs, adding that “content marketing is all about posting everything in the right places and getting people to read it. “Content marketing” is becoming increasingly known as the golden strategy for businesses to build their consumer base. Content marketing has been around for ages in various form or form and businesses as we know use it for different purposes as evidenced by our site: SaaS. Let’s look at a couple of examples of content marketing – for SEO and engagement. On-site traffic: Content marketing is one of the best ways to boost your organic search traffic. Have lots of content, quality content for blog post titles (title tags) and describe it a little bit differently than other bloggers and your competitors’.Get readers’ feedback on your posts from various social media sites. Content marketing has incredible social media benefits: Most people are annoyed with what they see in the news media and “social media” feeds every day. It’s not about publishing a big, set messaging or a huge blog post, its much more personal, easy to read, and engaging for readers. The key to making content work for you is to share that great content on your website, blog, social media, forum, etc. If you need to create new content you can try our complete content strategy blueprint, but if you’re already writing blog posts and articles, you will have to increase the quality of your content if you want to increase your traffic and increase value for your reader. The best way to do this is to focus on creating content with the right “fit”: not too popular, not too niche and not too self-promotional. Thus they fall under our “Content marketing strategy” that outlines how you can make most of your blog posts more engaging with a little effort. Blog posts are rated or categorized based on whether or not they are informative, entertaining, engaging or helpful. If you want to make each blog post more engaging we use a ton of copy on the back of each post to help explain the subject and how the post is for our readers. You might get more traffic and engage your readers when you focus on inspiring and helpful content, covering a wide range of topics. To gain more traffic, you want to produce quality content that gives value and engages readers. Creating more engagement with your website, blog and social media as a whole, can lead to a higher conversion rate, higher revenue and the social media brand comes to life. Health and fitness blogs seem to be the most successful with inbound leads, average 72% of reader engagement. Why do fitness and health blogs attract readers?
- Jan 01
- 5 mins read
What To Do When Your Content Isn’t Working
In just a few days I’ll have written a feature for Forbes on how content marketing makes the most of companies’ culture, based on a recent case study for Mozilla. So Orshoski’s new buyer’s guide, Content Marketing Made Simple: A Step-by-Step Guide to Maximizing Return on Content, is not just another meta post. Our example of Mozilla is an example of content marketers who have clearly defined specific context around their use cases, as well as real-world validation of the value of the information (through user feedback), that they are able to use to determine how content should be crafted. ’ The 3-4 tactics in Content Marketing Made Simple, such as giving information and then following up with a specific request or a unique comment, can be used by any content creator in your company, regardless of the size of the organization. Measuring how effective your language is depends upon identifying the format that works best for you: e-mails, blogs, social media pages, or the like. “While the Internet has changed the way we talk about topics, media companies continue to treat the Internet as an information resource rather than an experience with content that can also be captured and delivered to audiences. Many of the publishing firms that formed in the late 1990s, for example, often found it useful to create long report pieces when these audiences wanted to eat, sleep, and urinate at the same time. The lesson is that anyone can be a marketing expert from the comfort of their home, home office or office, but the author still needs to define the relationship between content and the experience of the reader. “The one thing I’ve seen a lot of lately is new solutions for publishers who want to boost their own content levels and provide more visibility to their customers and users. And more publishers are beginning to use content marketing to enhance their relationships with their readers. “One of the cool new tools I’ve come across in the content marketing space is the use of Google Analytics to measure your efforts with web content. “As a publisher trying to improve the experience for my users, I’ve been engaging with more local and topical blogs throughout my markets. I’ve also been experimenting with blogging and up-selling more native advertising around my content on my news sites. This has made it easier for me to understand the value of more real-time content and not only delivers a better user experience, but it also gives me immediate visibility for the campaign. “With so many media companies, publishers, bloggers, and brands now realigning their organizations to the needs of their audiences, most are dealing with the challenge of building meaningful relationships with consumers through effective and memorable content experiences.
- Jan 01
- 4 mins read
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