Digital & Content Marketing Executive – Jocelyn Doyle

As a Digital & Content Marketing Executive at Tourism Ireland, you will spend time with existing SES participants to explore ideas and take advantage of the unique opportunities the Festival provides. A recent hire, this position gives you the opportunity to work closely with an extremely talented and connected group of digital executives at Tourism Ireland. Key positions within Digital & Content Marketing Executive As the Digital & Content Marketing Executive, your role will be to plan digital strategy and demonstrate ROI for our brands by developing appropriate content. understand the impact of content content strategy across the Group and use it to further enhance the marketing effectiveness of our brands by prioritizing the development of content strategies that provide sales and customer service value to our target market. develop and implement marketing communications campaigns across major global influencers and high-value consumers with a focus on maximizing awareness through social media and raising consumer awareness through tools such as content marketing. Digital & Content Marketing Executive is a exciting, digital media role with experience working with brand, agency and agency partners. You will be developing strategic eCMS plans for this role and using your understanding of leading digital platforms to engage potential and return visitors to the destination to create content for social media. · Promoting our target markets via social media with branded content in highly targeted and relevant formats. · Defining and keeping a list of the global social media influencers targeting our target markets to ensure we are providing the most relevant content to our target audience. · An ability to quickly revise content scenarios and use lessons learned to improve content strategies for specific target markets.· An understanding of the value of personalisation and how to personalise, optimize and personalise marketing messages to reach your target audience. · An understanding of the influencer engagement processes and go-to-market strategies. An understanding of how to determine which visitors might engage with tourism partners, on a per visit basis, and weeding out potential visitors before delivering a service to the ultimate target market. An understanding of how to determine which visitors might engage with tourism partners, on a per visit basis, and weeding out potential visitors before delivering a service to the ultimate target market. An understanding of the effectiveness of content scenarios and use lessons learned to improve content strategies for specific target markets. An understanding of the value of personalisation and how to personalise, optimize and personalise marketing messages to reach your target audience. • Bringing shareable content and imagery from Travel Republic to the digital world. • A fantastic way to progress to senior marketing roles in the travel and tourism industries. • Leading through content to support digital marketing.